Purpose of 1. Market Research

The purpose of market research refers to the goal and effect of market research, which is the motivation and guidance of market research. The purpose of market research, with the change and development of the market, is constantly adjusted and optimized, showing the following trends:

Trend 1: From descriptive to predictive. Descriptive market research refers to the collection, processing, analysis and interpretation of market-related data and information to understand the current situation and history of the market, such as market size, structure, distribution, change, demand, preference, satisfaction, behavior and other aspects of data and information, is the basic and traditional purpose of market research. Predictive market research refers to the use of professional methods and techniques to conduct in-depth analysis and interpretation of market-related data and information to predict the future and trends of the market, such as market development direction, growth potential, competitive advantage, and risk Factors and other aspects of data and information are the advanced and innovative purpose of market research. As the market changes and develops, the purpose of market research has shifted from descriptive to predictive to help companies grasp market opportunities and risks in advance and develop more effective market strategies and actions.

Trend two: from reactive to proactive. Reactive market research refers to the corresponding market research according to the needs and changes of the market to meet the requirements and expectations of the market, which is the passive and emergency purpose of market research. Proactive market research refers to the active market research based on market opportunities and risks to create market value and impact, which is the active and strategic purpose of market research. With the change and development of the market, the purpose of market research has changed from reaction to initiative to help enterprises lead the innovation and development of the market and enhance the competitiveness and advantages of the market.

Content of 2. market research

The content of market research refers to the characteristics and conditions of the market concerned by the market research, including the size, structure, distribution, change, demand, preference, satisfaction, behavior and other aspects of the market, which is the object and scope of the market research. The content of market research, with the change and development of the market, is also constantly expanding and deepening, showing the following trends:

Trend 3: From single dimension to multi-dimension. Single-dimensional market research refers to the analysis and evaluation of the market from one or a few aspects, such as the size, structure, distribution, change and other aspects of the market, which is the simple and limited content of market research. Multi-dimensional market research refers to the analysis and evaluation of the market from multiple and comprehensive aspects, such as market demand, preference, satisfaction, behavior and other aspects, which is the complex and comprehensive content of market research. With the change and development of the market, the content of market research has changed from single dimension to multi-dimension, so as to help enterprises understand the characteristics and situation of the market more comprehensively and deeply, and provide more valuable and meaningful market information and market insight.

Trend four: from objectivity to subjectivity. Objectivity market research refers to the analysis and evaluation of the market from an objective and quantitative point of view, such as the size, structure, distribution, changes and other aspects of the market data and information, is the objective and quantitative content of market research. Subjective market research refers to the analysis and evaluation of the market from a subjective and descriptive point of view, such as market demand, preferences, satisfaction, behavior and other aspects of information and views, is the subjective and descriptive content of market research. With the change and development of the market, the content of market research has changed from objectivity to subjectivity to help enterprises understand the needs and expectations of the market more truly and effectively, and provide market services and market values that are more in line with the needs and expectations of the market.

Methods of 3. Market Research

The method of market research refers to the methods and techniques used in market research, including data collection, data processing, data analysis, data presentation and other methods and techniques, which are the core and key of market research. With the change and development of the market, the method of market research is constantly innovating and improving, showing the following trends:

Trend 5: From quantitative to qualitative methods. Quantitative method refers to the quantitative and standardized processing and analysis of market-related data and information through mathematical and statistical methods and techniques, such as data collection, collation, calculation, testing, inference, etc., which is an objective and quantitative method of market research. Qualitative methods refer to the processing and analysis of the description and interpretation of market-related data and information through language and image methods and techniques, such as data collection, recording, classification, coding, interpretation, etc., and are subjective and descriptive methods of market research. With the change and development of the market, the method of market research has changed from quantitative method to qualitative method to help enterprises understand the needs and expectations of the market more truly and effectively, and provide market services and market value that are more in line with the needs and expectations of the market.

Trend 6: From traditional methods to emerging methods. Traditional methods refer to the methods and techniques that have been widely used and recognized in market research, such as questionnaires, interview surveys, observation surveys, experimental surveys, etc., which are classic and commonly used methods of market research. Emerging methods refer to new or not yet popular methods and techniques in market research, such as online surveys, social media surveys, mobile surveys, big data analysis, artificial intelligence analysis, etc., which are innovative and cutting-edge methods of market research. With the change and development of the market, the methods of market research have changed from traditional methods to emerging methods to help enterprises adapt to the needs and changes of the market more quickly and flexibly, and improve the efficiency and effectiveness of market research.

4. market research techniques

Market research technology refers to the technical tools and platforms used in market research, such as data collection, data processing, data analysis, data presentation and other aspects of technology, is the basis and guarantee of market research. The technology of market research, with the change and development of the market, is also constantly developing and changing, showing the following trends:

Trend 7: From manual technology to automatic technology. Manual technology refers to the market research, manual data collection, data processing, data analysis, data presentation and other aspects of technology, such as paper questionnaires, telephone interviews, manual calculation, chart production, etc., is the traditional and inefficient technology of market research. Automatic technology refers to the technology of data collection, data processing, data analysis and data presentation by computer or other intelligent devices in market research, such as network questionnaire, speech recognition, data mining, data visualization, etc., which is a modern and efficient technology for market research. With the change and development of the market, the technology of market research has changed from manual technology to automatic technology to help enterprises obtain and process market data and information more quickly and accurately, and improve the quality and effect of market research.

Trend 8: From single technology to integrated technology. Single technology refers to market research, the use of only one or a few technical tools and platforms to analyze and evaluate the market, such as data collection, data processing, data analysis, data presentation and other aspects of technology, is the simple and limited technology of market research. Comprehensive technology refers to the comprehensive use of a variety of and comprehensive technical tools and platforms in market research to analyze and evaluate the market, such as data collection, data processing, data analysis, data presentation and other aspects of technology, is a complex and comprehensive market research technology. With the change and development of the market, the technology of market research has changed from a single technology to a comprehensive technology to help enterprises understand the characteristics and conditions of the market more comprehensively and deeply, and provide more valuable and meaningful market information and market insight.

Application of 5. Market Research

The application of market research refers to the fields and industries of the market served by market research, including traditional market fields and industries, such as consumer goods, services, finance, medical care, education, etc., as well as emerging market fields and industries, such as the Internet, e-commerce, social media, mobile applications, etc., are the objectives and scope of market research. The application of market research, with the change and development of the market, is also constantly expanding and deepening, showing the following trends:

Trend 9: From traditional fields to emerging fields. The traditional field refers to the market areas and industries that have been widely served and recognized in market research, such as consumer goods, services, finance, medical care, education, etc., which are classic and commonly used applications of market research. Emerging areas refer to market areas and industries that have emerged or have not yet been popularized in market research, such as the Internet, e-commerce, social media, mobile applications, etc., which are innovative and cutting-edge applications of market research. With the change and development of the market, the application of market research has changed from traditional fields to emerging fields to help enterprises adapt to the needs and changes of the market more quickly and flexibly, and improve the efficiency and effect of market research.

Trend 10: From single field to cross field. A single field refers to a simple and limited application of market research that only serves one or a few market areas or industries, such as consumer goods, services, finance, health care, education, etc. Cross-domain refers to multiple and comprehensive market areas or industries involved in market research, such as consumer goods, services, finance, medical care, education, Internet, e-commerce, social media, mobile applications, etc., which are complex and comprehensive applications of market research. With the change and development of the market, the application of market research has changed from a single field to a cross-field to help enterprises understand the characteristics and conditions of the market more comprehensively and deeply, and provide more valuable and meaningful market information and market insights.

Conclusion

Market research refers to the activities of collecting, processing, analyzing and interpreting market-related data and information to understand the current situation, trends, needs, competition, opportunities and risks of the market, and to provide basis and guidance for market decisions and actions. In today's market environment, market research is facing unprecedented changes and challenges, such as market diversification, dynamic, uncertainty, rapid technological development, and increased competition. This paper analyzes the future development trend of market research from the aspects of the purpose, content, method, technology and application of market research, and puts forward some strategies and suggestions to deal with market changes and challenges to help enterprises improve the effect and value of market research. The future development trend of market research provides a new perspective and ideas for enterprise management, and also provides new opportunities and challenges for enterprise management. Enterprises should choose and use appropriate market research technology, method, content and application according to their own needs and goals, so as to realize the maximum benefit of market research and contribute to the success and development of enterprise management.