Specialized and special new means that an enterprise focuses on a certain industrial chain link or product, and strives for excellence in production, management and service, with the uniqueness, uniqueness and innovation of the industry or region. Specialized and special new small and medium-sized enterprises are the key objects of the gradient cultivation of national high-quality small and medium-sized enterprises, enjoying a number of policy support and preferential treatment. The identification standards for specialized and special new small and medium-sized enterprises are formulated by the Ministry of Industry and Information Technology and organized and implemented by the competent departments of small and medium-sized enterprises at the provincial level. The identification cycle of specialized and special new small and medium-sized enterprises is two years, and a review is conducted every two years. If the conditions are not met, the qualification will be canceled.

Shangpu Consulting is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, IPO listing consulting, etc., with strong consulting innovation capabilities, first-class service quality, and strong market competitiveness. Highly recognized by all sectors of society, it has now become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

Taking Shangpu Consulting as an example, this paper introduces the basic conditions, application materials, application process and application skills of the enterprise's specialized new application, as well as the successful experience and case sharing of Shangpu Consulting in the specialized new application, aiming to provide reference and guidance for enterprises that intend to apply for specialized new applications.

The basic conditions for 1. enterprises to specialize in new applications.

According to the "Interim Measures for the Administration of Gradient Cultivation of High-quality Small and Medium-sized Enterprises" and the "Implementation Rules for the Administration of Gradient Cultivation of High-quality Small and Medium-sized Enterprises of Shenzhen Municipal Bureau of Industry and Information Technology", the following conditions must be met for enterprise specialization and new applications:

(I) prerequisites.

1. The declared enterprises shall be innovative small and medium-sized enterprises in Shenzhen within the validity period (the "specialized, special and new" small and medium-sized enterprises in Guangdong Province recognized in 2020 can directly participate in this declaration), and other "specialized, special and new" small and medium-sized enterprises and specialized, special and new "little giant" enterprises within the validity period do not need to declare.

2. The declared enterprise shall be registered in the industrial and commercial registration of Shenzhen (including the Shenzhen-Shantou Special Cooperation Zone) and shall have the qualification of an independent legal person.

3. In line with the "small and medium-sized enterprise classification standard provisions."

4. The enterprise has not been included in the list of business anomalies or the list of serious dishonest subjects, and the products (services) provided do not belong to the category of national prohibition, restriction or elimination. At the same time, there have been no major security (including network security, data security), quality, environmental pollution and other accidents and tax evasion in the past three years.

(II) basic conditions.

1. Engaged in a specific market segment for more than 2 years.

The total research and development expenses in 2.2022 year shall not be less than 1 million yuan, and the proportion of total operating income shall not be less than 3%.

Total operating income in 3.2022 was above $10 million, or total operating income in 2022 was below $10 million, but total new equity financing (paid-up by qualified institutional investors) reached above $20 million in 2021 and 2022.

(III) evaluation indicators.

The application enterprise shall calculate the evaluation index according to the "Shenzhen" specialized and special new "small and medium-sized enterprise identification standard" 5. The evaluation index includes six items, including the field of the leading product, the level of digitization, the level of quality management, the characteristic index, the number of effective intellectual property rights related to the leading product of the enterprise, and the proportion of R & D personnel in the previous year. The score value of each index is 0-10 points, The total score is 60 points. The reporting enterprise needs to meet one of the following straight-through conditions, or the total score of the evaluation index reaches more than 40 points, in order to declare specialization and new.

(1) Pass-through conditions:

A. those who have won provincial science and technology awards since 2020 and ranked in the top three among the award-winning units; or those who have won national science and technology awards since 2020 and ranked in the top five among the award-winning units.

B. The average value of the total research and development expenses in 2021 and 2022 is more than 10 million yuan.

c. The total amount of new equity financing (paid-in amount of qualified institutional investors) in 2021 and 2022 is more than 60 million yuan.

d. Since 2020, it has entered the list of the top 500 enterprises in the "Maker China" SME Innovation and Entrepreneurship Competition.

(2) Evaluation indicators:

a. Leading product field: According to the field of the leading product or service of the enterprise, the corresponding scoring value is given according to the following criteria.

In the key links and key areas of the industrial chain supply chain "to fill the short board" "forging long board" "fill in the blank white" to achieve practical results, the score value of 10 points.

Belongs to the industrial "six basic" field 6, the score value is 8 points.

Belonging to the list of Chinese time-honored brands or the key leading enterprises in the key industrial chain of enterprise-led products and services 7, the score value is 6 points.

For other areas, the score is 4 points.

B. Digitalization level: According to the digitalization level of the enterprise's leading products or services, the corresponding scoring values are given according to the following criteria.

If the enterprise-led product or service belongs to the digital economy, the score value is 10 points.

Enterprise-led products or services have digital characteristics, such as intelligence, networking, and informatization, with a score of 8 points.

Enterprise-led products or services related to the digital economy, such as the use of digital technology to transform traditional industries, improve efficiency and quality, etc., with a score of 6 points.

Enterprise-led products or services are not related to the digital economy, with a score of 4.

c. Quality management level: According to the establishment and operation of the enterprise quality management system, the corresponding scoring value is given according to the following standards.

The enterprise has passed the international quality management system certification (such as ISO9001, ISO14001, ISO45001, etc.), and within the validity period, the score value is 10 points.

The enterprise has passed the national quality management system certification (such as GB/T19001, GB/T24001, GB/T28001, etc.), and within the validity period, the score value is 8 points.

The enterprise has passed the provincial quality management system certification (such as Shenzhen quality management system certification, etc.), and within the validity period, the score value is 6 points.

The enterprise has not passed any quality management system certification, and the score value is 4 points.

d. Characteristic index: According to the characteristic degree of the leading products or services of the enterprise, the corresponding scoring value is given according to the following criteria.

The company's leading products or services have an international leading level, or have a domestic market share of more than 50%, or rank among the top three in the domestic industry, with a score of 10 points.

The leading products or services of the enterprise have the leading level in China, or have a market share of more than 30% in the domestic market, or rank among the top five in the same industry in China, with a score of 8 points.

The leading products or services of the enterprise have the leading level at the provincial level, or have a market share of more than 10% in the domestic market, or rank among the top ten in the same industry in China, with a score of 6 points.

The leading products or services of the enterprise have the leading level at the municipal level, or have a market share of more than 5% in the domestic market, or rank in the top 20 in the same industry in China, with a score of 4 points.

e. Number of effective intellectual property rights related to the enterprise's leading products: According to the number of effective intellectual property rights related to the leading products owned by the enterprise, the corresponding scoring value is given according to the following criteria.

The number of effective intellectual property rights related to the leading products owned by the enterprise is more than 20 (including 20), and the score value is 10 points.

The number of effective intellectual property rights related to the leading products owned by the enterprise is more than 10 (including 10), and the score value is 8 points.

The number of valid intellectual property rights related to the leading product owned by the enterprise is more than 5 (including 5), and the score value is 6 points.

The number of valid intellectual property rights related to leading products owned by the enterprise is more than 3 (including 3), and the score value is 4 points.

f. Proportion of R & D personnel in the previous year: According to the proportion of R & D personnel in the previous year, the corresponding scoring value is given according to the following criteria.

The proportion of R & D personnel in the enterprise last year was more than 20% (including 20%), with a score of 10 points.

The proportion of R & D personnel in the enterprise last year was more than 15% (including 15%), with a score of 8 points.

The proportion of R & D personnel in the enterprise last year was more than 10% (including 10%), with a score of 6 points.

The proportion of R & D personnel in the enterprise last year was above 5% (including 5%), with a score of 4 points.

2. enterprises specialize in new declaration materials

According to the "Administrative Measures for the Identification of Small and Medium-sized Enterprises in Shenzhen", enterprises must submit the following application materials:

(I) returns.

The declaration form includes "Shenzhen" specialized and special new "small and medium-sized enterprises declaration form" and "Shenzhen" specialized and special new "small and medium-sized enterprises evaluation index calculation form", which should be completed completely, truthfully and accurately according to the requirements, and stamped with the official seal of the enterprise.

(II) declaration materials.

The application materials include the following:

1. A copy of the business license of the enterprise (stamped with the official seal of the enterprise).

2. A photocopy of the ID card of the legal representative of the enterprise (stamped with the official seal of the enterprise).

3. Enterprise financial statements (2021 and 2022) and audit reports (stamped with the official seal of the enterprise).

4. Details of enterprise research and development expenses (2021 and 2022) and relevant certificates (stamped with the official seal of the enterprise).

5. Relevant certification materials for the company's leading products or services, such as product specifications, product photos, product samples, product sales contracts, product sales invoices, product sales revenue schedules, product market share certificates, product industry ranking certificates, product quality certification Certificates, product award certificates, etc. (stamped with the official seal of the company).

6. Valid intellectual property certification materials related to the enterprise's leading products, such as patent certificate, trademark registration certificate, copyright registration certificate, integrated circuit layout design registration certificate, new plant variety certificate, etc. (stamped with the official seal of the enterprise).

7. Enterprise quality management system certification certificate (stamped with the official seal of the enterprise).

8. Enterprise science and technology award certificate (stamped with the official seal of the enterprise).

9. Proof of enterprise equity financing, such as equity transfer agreement, equity transfer registration certificate, equity transfer payment receipt certificate, etc. (stamped with the official seal of the enterprise).

10. Certificate of Enterprise Innovation and Entrepreneurship Competition (stamped with the official seal of the enterprise).

11. Other relevant certification materials conducive to declaration (stamped with the official seal of the enterprise).

The above application materials shall be bound in sequence in two copies, one of which is the original and the other is a copy. The copy of the application materials shall be consistent with the original and stamped with the official seal of the enterprise. The text part of the application materials should be printed on A4 paper, and the picture part can be printed or copied in color. The electronic version of the application materials shall be stored in the U disk and submitted together with the paper version.

3. enterprises specialize in the new declaration process

According to the "Shenzhen" specialized special new "small and medium-sized enterprise identification management measures", the enterprise specialized special new declaration declaration process is as follows:

(I) declaration stage.

1. Through the official website of Shenzhen Municipal Bureau of industry and information technology, the reporting enterprises download the "Shenzhen" specialized and special new "small and medium-sized enterprises declaration form" and "Shenzhen" specialized and special new "small and medium-sized enterprises evaluation index calculation form", and fill in the complete, true and accurate according to the requirements, and affix the official seal of the enterprise.

2. According to the list of declaration materials, the declaration enterprise is ready to submit the declaration materials, complete the online declaration, print the declaration confirmation form, assist the declaration enterprise to pass the preliminary examination and evaluation, and improve the efficiency and success rate of the declaration.

Tracking service: provide specialized and special tracking service for new declaration for declaration enterprises, help declaration enterprises to understand the progress and results of declaration in time, deal with problems and objections in the declaration process, assist declaration enterprises to obtain accreditation certificates, enjoy policy support and preferential treatment, provide annual report preparation and submission services, and provide continuous management and services for declaration enterprises.

(V) case sharing.

The following are some successful cases of Shangpu Consulting in the specialized and special new declaration for the reference and reference of the declaration enterprises.

Case 1: A Biotechnology Co., Ltd. in Shenzhen is mainly engaged in R & D, production and sales in the field of biomedicine. It has a number of independent intellectual property rights and international leading technology level. It is an innovative small and medium-sized enterprise in Shenzhen. In 2022, the company sought consulting services for specialized and new declaration from Shangpu Consulting. Shangpu Consulting provided the company with a full range of declaration services, including evaluation, preparation, declaration, tracking, etc., to help the company successfully pass the specialized and new certification, obtained the "Shenzhen" Specialized and New "SME Certificate", and enjoyed relevant policy support and preferential treatment.

Case 2: A Shenzhen Electronic Technology Co., Ltd. is mainly engaged in the research and development, production and sales of intelligent hardware. It has a number of independent intellectual property rights and domestic leading technical level. It is an innovative small and medium-sized enterprise in Shenzhen. In 2022, the company sought consulting services for specialized and new declaration from Shangpu Consulting. Shangpu Consulting provided the company with a full range of declaration services, including evaluation, preparation, declaration, tracking, etc., to help the company successfully pass the specialized and new certification, obtained the "Shenzhen" Specialized and New "SME Certificate", and enjoyed relevant policy support and preferential treatment.

Case 3: A Cultural Media Co., Ltd. in Shenzhen is mainly engaged in R & D, production and sales in the field of film and television production. It has a number of independent intellectual property rights and domestic leading technical level. It is an innovative small and medium-sized enterprise in Shenzhen. In 2022, the company sought consulting services for specialized and new declaration from Shangpu Consulting. Shangpu Consulting provided the company with a full range of declaration services, including evaluation, preparation, declaration, tracking, etc., to help the company successfully pass the specialized and new certification, obtained the "Shenzhen" Specialized and New "SME Certificate", and enjoyed relevant policy support and preferential treatment.