The concept and characteristics of 1. specialized and special new enterprises.

Specialized and special new enterprises refer to small and medium-sized enterprises with the characteristics of specialization, refinement, characteristics and novelty, and are an important force to promote scientific and technological innovation and industrial upgrading. The concept of specialized and special new enterprises was first put forward by the Ministry of Industry and Information Technology in 2012. On the basis of innovative small and medium-sized enterprises, it further highlights the characteristics of specialization, refinement, characteristics and novelty of enterprises, so as to distinguish them from ordinary small and medium-sized enterprises. The characteristics of specialized new enterprises can be explained from the following aspects:

Specialization refers to the specialized development advantages and know-how of an enterprise in a market segment. Specialized new enterprises usually focus on a certain segment or product, forming their own core competitiveness and market advantages, mastering specialized production processes and technologies, and having high technical content and added value.

Refinement refers to the product quality, process technology and management level of the enterprise. Specialized and special new enterprises usually pursue the refinement and precision of products, pay attention to the depth and precision of process technology, implement fine management and control, and improve production efficiency and operating efficiency.

Specialization refers to the individualization and differentiation of an enterprise's products. Specialized and special new enterprises usually develop products with their own characteristics and styles according to market demand and customer preferences, meet the diversified and personalized needs of consumers, and form their own brand image and market impression.

Novelty refers to the innovation and advancement of products and technologies of enterprises. Specialized and special new enterprises usually have strong innovation ability and innovation vitality, constantly introduce new products and new technologies, adapt to market changes and technological progress, and maintain the upgrading and leading edge of products and technologies.

The Role and Significance of 2. Specialized and New Enterprises

Specialized and special new enterprises are an important force in promoting scientific and technological innovation and industrial upgrading, and play an important role and significance in China's economic and social development, which is mainly reflected in the following aspects:

Promote scientific and technological innovation and industrial transformation. Specialized and special new enterprises are the main body and carrier of scientific and technological innovation, and the forerunner and leader of industrial transformation and upgrading. Through continuous technological innovation and product innovation, specialized and special new enterprises have improved China's scientific and technological innovation ability and level, promoted China's transformation from technology following to technology leading, and laid a solid foundation for China to build an innovative country and a world scientific and technological power. Specialized and special new enterprises have improved the added value and competitiveness of my country's industry through the development model of specialization, refinement, specialization, and novelty, and promoted my country's transformation from a manufacturing country to a manufacturing power, and built a modern industrial system for my country. The new development pattern provides strong support.

Enhance economic resilience and stability. Specialized new enterprises are the key subjects to enhance economic resilience and stability, and are an important force to deal with internal and external risk challenges. Specialized and special new enterprises focus on market segments and products, have strong market adaptability and anti-risk ability, can quickly adjust and optimize in market changes and technological progress, and maintain a stable development trend. Specialized and special new enterprises have formed an effective collaborative innovation mechanism with large and medium-sized enterprises, scientific research institutions, universities, etc., to build a complete industrial chain and innovation chain, and enhance the stability and security of my country's industrial chain and supply chain. The stable operation and high-quality development provide a solid guarantee.

Expand employment and increase income. Specialized and special new enterprises are an important channel to expand employment and increase income, and an important force to improve people's livelihood and promote social harmony. Because of their strong innovation ability and development potential, specialized and special new enterprises can attract and train a large number of high-quality talents, provide a broad employment space and development opportunities for the society, and effectively alleviate the employment pressure and structural contradictions. By improving product quality and added value, specialized and special new enterprises have improved their profitability and efficiency, created more income and wealth for business owners, employees, shareholders and partners, and increased taxes and fiscal revenue for the society. It has improved the living standards and happiness of the people, and created a harmonious and stable development environment for the society.

The Identification Conditions and Evaluation System of 3. Specialized and Special New Enterprises

The identification conditions and evaluation system of specialized and special new enterprises are the core content of specialized and special new enterprise policy, an important basis for the cultivation and development of specialized and special new enterprises, and an important means of incentive and restraint of specialized and special new enterprises. The identification conditions and evaluation system of specialized new enterprises should reflect the characteristics and functions of specialized new enterprises, and should also consider the development stage and differences of specialized new enterprises, which are scientific, reasonable, operable and dynamic. This paper holds that the identification conditions and evaluation system of specialized new enterprises should include the following aspects:

1. The conditions for the identification of specialized new enterprises.

The identification conditions of specialized and special new enterprises are the basis of the policy of specialized and special new enterprises, the entry threshold of specialized and special new enterprises, and the basic standard of specialized and special new enterprises. The conditions for the identification of specialized new enterprises should include the following aspects:

The level of specialization, that is, the professional development advantages and know-how of the enterprise in the market segment. Specialized and special new enterprises should have the following levels of specialization: first, they have a high market share and market share in the market segment, and can effectively resist the challenges and shocks of competitors; second, they have mastered the specialized production process and technology, which can ensure the quality and performance of products and meet the needs and expectations of customers; third, they have proprietary technology and intellectual property rights, able to protect their technical advantages and market advantages, to prevent technology leakage and infringement.

The level of refinement, that is, the product quality, process technology and management level of the enterprise. Specialized and special new enterprises should have the following levels of refinement: First, the quality and performance of the products have reached the international or domestic advanced level, and they can pass various quality certifications and tests to gain customer recognition and trust; Second, the depth and precision of process technology have reached the international or domestic advanced level, which can effectively improve the added value and competitiveness of products and reduce the cost and risk of products; third, the efficiency and effect of management have reached the international or domestic advanced level, which can effectively improve the operation ability and profitability of enterprises, and enhance the sustainable development ability of enterprises.

The level of characteristics, that is, the enterprise's product personalization and differentiation. Specialized and special new enterprises should have the following characteristics: first, the personalization and differentiation of products have reached the international or domestic advanced level, can meet the different needs and preferences of different customers, and form their own product style and characteristics; second, the brand's influence and reputation have reached the international or domestic advanced level, can attract and retain customers, and form their own brand image and reputation; third, the benefits and contributions of the society have reached the international or domestic advanced level, which can promote the progress and development of the society and form its own social responsibility and value.

The level of novelty, that is, the innovation and advancement of the company's products and technologies. Specialized and special new enterprises should have the following levels of novelty: First, the innovation and advancement of products have reached the international or domestic advanced level, and they can continuously introduce new products and new functions to adapt to market changes and needs. Maintain product upgrading and leading edge; second, technological innovation and advancement have reached the international or domestic advanced level, and can continuously develop new technologies and new methods, adapt to the progress and development of technology, maintain technological innovation and leading edge; third, the ability and vitality of innovation have reached the international or domestic advanced level, can effectively invest and utilize innovation resources, establish and improve innovation mechanism, form and maintain innovation culture and atmosphere.

2. Specializing in the evaluation system of special new enterprises.

The evaluation system of specialized and special new enterprises is the core of the policy of specialized and special new enterprises, the development guide of specialized and special new enterprises, and an important means of incentive and restraint of specialized and special new enterprises. The evaluation system of specialized new enterprises should include the following aspects:

Innovation ability, that is, the enterprise's R & D investment, R & D personnel, intellectual property rights, scientific and technological achievements and other indicators. Innovation ability is the core competitiveness of specialized and special new enterprises, the vitality of specialized and special new enterprises, and the driving force for the development of specialized and special new enterprises. The evaluation index of innovation ability should reflect the enterprise's innovation input and innovation output, innovation quality and innovation efficiency, innovation level and innovation results, innovation impact and innovation contribution. The evaluation index of innovation ability should include the following aspects:

First, R & D investment, that is, the investment of funds, equipment and materials in R & D activities of enterprises, which reflects the innovation willingness and ability of enterprises; second, R & D personnel, that is, the number, structure and level of personnel engaged in R & D activities of enterprises, reflect the innovation resources and innovation potential of enterprises; third, intellectual property rights, that is, the quantity, quality and value of intellectual property rights such as patents, trademarks and copyrights owned or applied by enterprises reflect the innovation achievements and advantages of enterprises; fourth, scientific and technological achievements, that is, the quantity, quality and value of scientific and technological achievements such as scientific and technological papers, scientific and technological awards, scientific and technological projects, scientific and technological transformation obtained by enterprises through R & D activities, reflect the innovation level and innovation contribution of enterprises.

The level of specialization, that is, the market share, market share, market competitiveness and other indicators of the enterprise. The level of specialization is the core feature of specialized new enterprises, the advantage of specialized new enterprises, and the development direction of specialized new enterprises. The evaluation index of specialization level should reflect the professional development advantages and know-how of the enterprise in the market segment, the scale and potential of the specialized market, the quality and performance of the specialized products, the professional service and support, and the competitiveness and influence of the specialized market. The evaluation indicators of the level of specialization should include the following aspects:

The first is the market share, that is, the proportion of the sales or sales volume of the enterprise in the market segment to the total sales or sales volume of the market segment, which reflects the market advantage and market position of the enterprise; the second is the market share, that is, the proportion of the sales or sales volume of the enterprise in the market segment to the total sales or sales volume of similar products or services, which reflects the market competitiveness and market share of the enterprise, that is, the advantages and disadvantages of the price, quality, performance and service of the products or services in the market segment reflect the market attractiveness and market influence of the enterprise.

The level of refinement, that is, the enterprise's product quality, customer satisfaction, production efficiency, management efficiency and other indicators. The level of refinement is the core feature of specialized and special new enterprises, the advantage of specialized and special new enterprises, and the development direction of specialized and special new enterprises. The evaluation index of refinement level should reflect the product quality and performance, customer satisfaction and loyalty, production efficiency and cost, management efficiency and effect, and the evaluation index of refinement level should include the following aspects:

The first is product quality, that is, the level and situation of the quality standard, quality control, quality assurance and quality improvement of the enterprise's products or services, which reflects the product quality and performance of the enterprise; the second is customer satisfaction, that is, the level and situation of customer satisfaction, customer loyalty, customer complaint rate and customer repurchase rate of the enterprise's products or services, which reflects the customer satisfaction and loyalty of the enterprise; the third is production efficiency, that is, the level and situation of the production efficiency, production cost, production quality and production safety of the enterprise's products or services, which reflects the production efficiency and cost of the enterprise; the fourth is management efficiency, that is, the level and situation of the management efficiency, management cost, management quality and management innovation of the enterprise's products or services, which reflects the management efficiency and effect of the enterprise.

The level of characteristics, that is, the enterprise's product differentiation, brand influence, social benefits and other indicators. The level of specialization is the core feature of specialized new enterprises, the advantage of specialized new enterprises, and the development direction of specialized new enterprises. The evaluation index of the characteristic level should reflect the product personalization and differentiation, brand influence and reputation, social benefit and contribution of the enterprise, and the evaluation index of the characteristic level should include the following aspects:

The first is product differentiation, that is, the level and situation of the company's product or service differentiation, differentiation factors, differentiation effects, etc., which reflects the company's product individualization and differentiation; the second is brand influence, that is, the company The level and situation of brand awareness, brand awareness, brand preference, brand loyalty, etc. of products or services reflect the company's brand influence and reputation; the third is social benefits, that is, the level and situation of the social benefits, social responsibilities, social contributions, and social recognition of the company's products or services, which reflect the social benefits and contributions of the company.

The level of novelty, that is, the enterprise's product update rate, technology update rate, technology leadership and other indicators. The level of novelty is the core feature of specialized and special new enterprises, the advantage of specialized and special new enterprises, and the development direction of specialized and special new enterprises. The evaluation index of the innovation level should reflect the innovation and advancement of the enterprise's products and technologies, the update rate and speed of products and technologies, and the leading degree and leading edge of products and technologies. The evaluation index of the innovation level should include the following aspects:

The first is the product update rate, that is, the proportion of new products or new functions of the enterprise to the total products or total functions, reflecting the product innovation and advancement of the enterprise; the second is the technology update rate, that is, the proportion of new technologies or new methods of the enterprise to the total technology or total methods, reflecting the technological innovation and advancement of the enterprise; the third is the technological leadership, that is, the level and situation of the technical level, technical advantage and technical impact of the enterprise's products or technology, which reflects the enterprise's technological leadership and leading edge.

Typical Characteristics and Development Model of 4. Specialized and New Enterprises

The typical characteristics and development mode of specialized and special new enterprises are the successful experience and model of specialized and special new enterprises, the learning object and reference standard of specialized and special new enterprises, and the development goal and direction of specialized and special new enterprises. The typical characteristics and development model of specialized new enterprises can be analyzed from the following aspects:

1. Typical characteristics of specialized new enterprises

The typical characteristics of specialized and special new enterprises refer to the outstanding advantages and characteristics of specialized and special new enterprises in terms of specialization, refinement, characteristics, and novelty. It is the core competitiveness and development of specialized and special new enterprises. Motivation is also the brand image and market impression of specialized and special new enterprises. The typical characteristics of specialized new enterprises can be summarized from the following aspects:

The advantage of specialization, that is, specialized new enterprises in the market segment has obvious professional development advantages and proprietary technology, can effectively resist the challenges and shocks of competitors, and form their own market advantages and market position. For example, Shangpu Consulting Company is a company specializing in enterprise management consulting. It mainly provides consulting services for enterprises in strategic planning, organizational change, human resource management, financial management, marketing and other aspects. It has a high-quality, high-efficiency, Highly professional consulting team, mastered a set of perfect consulting methods and tools, and provided customers with professional consulting solutions and services, it has won the trust and praise of customers and has become one of the leading enterprise management consulting companies in China.

The advantages of refinement, that is, specialized and special new enterprises have obvious refinement development advantages and refinement level in terms of product quality, process technology and management level, which can effectively improve the added value and competitiveness of products, reduce product costs and risks, and improve production efficiency and operating efficiency. For example, in terms of product quality, Shangpu Consulting Company has adopted strict quality standards and quality control to ensure the quality and effect of consulting services and won the recognition and trust of customers; in terms of process technology, it has adopted advanced consulting methods and tools to improve the added value and competitiveness of consulting services and won the respect and praise of customers; in terms of management level, adopting fine management and control, improve the efficiency and effect of consulting services, and enhance the sustainable development ability of enterprises.

The advantages of specialization, that is, specialized and special new enterprises have obvious characteristic development advantages and characteristic levels in terms of product personalization and differentiation, brand influence and reputation, social benefits and contributions, and can meet the different needs of different customers And preferences, formed its own product style and characteristics, attracted and retained customers, formed its own brand image and reputation, and promoted social progress and development, it has formed its own social responsibility and value. For example, in terms of product personalization and differentiation, Shangpu Consulting Company provides customized consulting services and solutions according to the different needs and characteristics of different customers, which meets the personalized and differentiated needs of customers and forms its own product style and characteristics; in terms of brand influence and reputation, it has improved its brand awareness and recognition through various channels and methods, it has enhanced its brand preference and loyalty, and formed its own brand image and reputation; in terms of social benefits and contributions, it has helped customers improve their management level and operating efficiency by providing customers with high-quality consulting services and solutions. promote the development and growth of customers, create value and wealth for the society, and form their own social responsibility and value.

The advantages of novelty, that is, the innovation and advancement of products and technologies, the update rate and update speed of products and technologies, and the leading degree and leading advantage of products and technologies have obvious novelty development advantages and The level of novelty can continuously introduce new products and new functions, adapt to market changes and needs, maintain product updates and leading advantages, and continuously develop new technologies and new methods, adapt to the progress and development of technology, maintain technological innovation and leading edge, effectively invest and utilize innovative resources, establish and improve innovative mechanisms, and form and maintain an innovative culture and atmosphere.

For example, in terms of the innovation and advancement of products and technologies, Shangpu Consulting Company has continuously introduced and absorbed advanced consulting theories and methods at home and abroad, combined its own practical experience and the actual situation of customers, and creatively proposed a series of The consulting model and framework provide customers with innovative and advanced consulting services and solutions; in terms of product and technology update rate and update speed, continuously launch new consulting services and solutions according to market changes and customer needs, and maintain the upgrading and leading edge of products and technologies; in terms of the leading degree and leading edge of products and technologies, we have continuously improved the technical level and technical advantages of our products and technologies through R & D investment and R & D personnel, intellectual property rights and scientific and technological achievements, it has formed its own technological leadership and leading advantage; in terms of innovation ability and vitality, it has continuously established and improved innovation mechanisms through effective investment and utilization of innovation resources, formed and maintained an innovation culture and atmosphere, and enhanced its own innovation ability and vitality.

2. Specialize in the development model of new enterprises

The development model of specialized and special new enterprises refers to the specific development strategies and methods adopted by specialized and special new enterprises in terms of specialization, refinement, specialization, and novelty. It is the successful path and model of specialized and special new enterprises. It is also the development goal and direction of specialized and special new enterprises. The development model of specialized new enterprises can be summarized from the following aspects:

Specialized development model, that is, specialized and special new enterprises form their own core competitiveness and market advantages by focusing on a certain segment or product, master their own specialized production processes and technologies, and have their own proprietary technology and intellectual property rights to achieve professional development. For example, by focusing on the field of enterprise management consulting, Shangpu Consulting has formed its own core competitiveness and market advantages, mastered its own professional consulting methods and tools, and has its own proprietary consulting model and framework. realized the development of specialization.

The refined development model, that is, specialized and special new enterprises, through the pursuit of product refinement and precision, pay attention to the depth and precision of process technology, implement refined management and control, improve production efficiency and operating efficiency, and achieve refined development. For example, Shangpu Consulting Company has achieved refined development by pursuing the quality and effectiveness of consulting services, focusing on the depth and refinement of consulting methods, implementing refined management and control, and improving the efficiency and effectiveness of consulting services.

The characteristic development mode, that is, specialized and special new enterprises develop products with their own characteristics and styles according to market demand and customer preferences, meet the diversified and personalized needs of consumers, form their own brand image and market impression, and realize the development of characteristics. For example, Shangpu Consulting Company has formed its own consulting style and characteristics by providing customized consulting services and solutions according to the different needs and characteristics of different customers to meet the personalized and differentiated needs of customers, and has achieved characteristic development.

A novel development model, that is, through continuous technological innovation and product innovation, specialized and special new enterprises can improve their scientific and technological innovation ability and level, promote their transformation from technology following to technology leading, adapt to market changes and technological progress, and maintain their own The upgrading and leading advantages of products and technologies realize novel development. For example, Shangpu Consulting Company has creatively put forward a series of consulting models and frameworks by continuously introducing and absorbing advanced consulting theories and methods at home and abroad, combining its own practical experience and the actual situation of customers, providing innovative and advanced consulting services and solutions for customers, and realizing novel development.

Policy Suggestions for 5. Specialized and New Enterprises

The policy recommendations of specialized and special new enterprises refer to the development status and problems of specialized and special new enterprises, and put forward targeted and operable policy measures and suggestions. They are the development guidance and guarantee of specialized and special new enterprises. The development needs and expectations of specialized and special new enterprises. Policy recommendations for specialized new enterprises can be made in the following areas:

Establish a mechanism for identifying and evaluating specialized new enterprises, and improve the policy system for specialized new enterprises. The establishment of the identification and evaluation mechanism of specialized and special new enterprises is the basis and core of the policy of specialized and special new enterprises, an important basis for the cultivation and development of specialized and special new enterprises, and an important means of incentive and restraint of specialized and special new enterprises. The establishment of a mechanism for the identification and evaluation of specialized new enterprises should follow the following principles:

First, it is scientific and reasonable, that is, the standards and indicators of identification and evaluation should reflect the characteristics and functions of specialized and special new enterprises, and at the same time, it should also consider the development stage and differences of specialized and special new enterprises, which is scientific and reasonable; The second is operability and dynamics, that is, the process and methods of identification and evaluation should be simplified and standardized to facilitate the declaration and review of specialized and special new enterprises, at the same time, it should also be adjusted and updated in a timely manner according to the development, changes and needs of specialized new enterprises, which is operable and dynamic; the third is fairness and transparency, that is, the results and processes of identification and evaluation should be open and fair, To avoid any bias and discrimination, and at the same time, it should also accept the supervision and feedback of specialized new enterprises and the society, which is fair and transparent. Improving the policy system of specialized and special new enterprises is the extension and supplement of the policy of specialized and special new enterprises, the development guidance and guarantee of specialized and special new enterprises, and the development needs and expectations of specialized and special new enterprises. To improve the policy system of specialized new enterprises, we should follow the following principles:

The first is pertinence and effectiveness, that is, the content and form of the policy should provide effective support and assistance for the development status and problems of specialized new enterprises, and be targeted and effective; the second is coordination and coordination, that is, The formulation and implementation of policies should coordinate and coordinate the responsibilities and resources of various departments at all levels to form an effective policy coordination and coordination mechanism, which is coordinated and coordinated; the third is flexibility and innovation, that is, the adjustment and updating of policies should be flexible and innovative, adapt to the development, changes and needs of specialized new enterprises, provide diversified and innovative policy options and services, and be flexible and innovative.

Strengthen the innovation ability and innovation environment of specialized and special new enterprises, and improve the innovation level and innovation achievements of specialized and special new enterprises. Strengthening the innovation ability and the construction of innovation environment of specialized and special new enterprises is the core task and goal of specialized and special new enterprises, the vitality and development power of specialized and special new enterprises, and the development needs and expectations of specialized and special new enterprises. To strengthen the innovation ability and innovation environment of specialized and special new enterprises, the following principles should be followed:

The first is incentive and guidance, that is, by providing various forms of innovation incentives and guidance, such as financial support, tax incentives, incentive support, policy tilt, etc., to stimulate and guide the innovation willingness and innovation vitality of specialized new enterprises. The second is collaborative and open, that is, through the establishment of various forms of collaborative innovation and open innovation, such as industry-university-research cooperation, technology transfer, technology introduction, technology output, etc, enhance and expand the innovation resources and innovation channels of specialized and special new enterprises, which are collaborative and open; the third is service and support, that is, by providing various forms of innovation services and support, such as technical consultation, technical training, and technology Evaluation, technology protection, etc., improve and guarantee the innovation quality and innovation efficiency of specialized and special new enterprises, which are service and supportive.

Optimize the level of specialization and the construction of a specialized environment for specialized new enterprises, and enhance the level of specialization and specialization of specialized new enterprises. Optimizing the professional level and the construction of professional environment of specialized new enterprises is the core task and core goal of specialized new enterprises, the advantage and development direction of specialized new enterprises, and the development needs and expectations of specialized new enterprises. To optimize the level of specialization and the construction of a specialized environment for specialized new enterprises, the following principles should be followed:

The first is standardization and standardization, that is, through the formulation and implementation of various forms of professional norms and standards, such as quality standards, technical standards, management standards, service standards, etc., to standardize and improve the professional level and specialization of specialized new enterprises Quality is standardized and standardized; the second is competitiveness and cooperation, that is, through the establishment and improvement of various forms of professional competition and cooperation, such as market competition, technology competition, brand competition, industrial alliance, supply chain cooperation, channel cooperation, etc., to enhance and expand the specialized market and specialized resources of specialized new enterprises, which are competitive and cooperative; the third is nurturing and support, that is, by providing various forms of professional cultivation and support, such as professional training, professional guidance, professional certification, professional display, etc, cultivating and supporting the professional development and professional growth of specialized new enterprises is nurturing and supportive.

The level and the construction of a refined environment will enhance the level of refinement and the results of refinement of specialized new enterprises. Improving the refinement level of specialized and special new enterprises and the construction of a refined environment is the core task and core goal of specialized and special new enterprises, the advantages and development direction of specialized and special new enterprises, and the development of specialized and special new enterprises. Demand and expectation. To improve the refinement level of specialized and special new enterprises and the construction of a refined environment, the following principles should be followed:

The first is quality and efficiency, that is, by improving the quality and performance of products, improving customer satisfaction and loyalty, improving production efficiency and cost, improving management efficiency and effectiveness, and improving the profitability and efficiency of the enterprise. Quality and efficiency; the second is systematic and integrated, that is, through the establishment and improvement of various forms of refined systems and integration, such as quality management system, process management system, production management system, supply chain management system, customer relationship management system, etc., to achieve the fine coordination and optimization of products, processes, production, management and other links, with systematic and integrated; third, continuity and improvement, that is, through the establishment and improvement of various forms of refinement, such as continuous quality improvement, continuous process improvement, continuous production improvement, continuous management improvement, etc., to achieve the product, process, production, management and other aspects of fine improvement and innovation, with sustainability and improvement.

Enhance the construction of the characteristic level and characteristic environment of specialized and special new enterprises, and improve the characteristic level and characteristic results of specialized and special new enterprises. Enhancing the characteristic level and the construction of characteristic environment of specialized and special new enterprises is the core task and core goal of specialized and special new enterprises, the advantage and development direction of specialized and special new enterprises, and the development needs and expectations of specialized and special new enterprises. The following principles should be followed to enhance the level of specialization and the construction of a characteristic environment for specialized new enterprises:

The first is differentiation and personalization, that is, through the development and provision of products with their own characteristics and styles, to meet the different needs and preferences of different customers, to form their own product differentiation and personalization, with differences and personalization; the second is brand Sex and influence, that is, by establishing and improving one's own brand image and brand reputation, enhance one's own brand influence and brand reputation, and form one's own brand advantage and brand value, it has brand and influence; the third is sociality and responsibility, that is, by providing and creating products with social benefits and social contributions, assuming and fulfilling their own social responsibilities and social values, forming their own social advantages and social influence. Social and responsible.

We will speed up the construction of the innovative level and innovative environment of specialized and special new enterprises, and enhance the innovative level and achievements of specialized and special new enterprises. Speeding up the construction of the innovative level and innovative environment of specialized and special new enterprises is the core task and core goal of specialized and special new enterprises, the advantage and development direction of specialized and special new enterprises, and the development needs and expectations of specialized and special new enterprises. To speed up the construction of the innovative level and innovative environment of specialized and special new enterprises, we should follow the following principles: first, innovation and advancement, that is, through continuous technological innovation and product innovation, improve their own scientific and technological innovation ability and level, promote their own transformation from technology following to technology leading, adapt to market changes and technological progress, and maintain the upgrading and leading edge of their products and technologies, it is innovative and advanced; the second is update and speed, that is, through continuous product update and technology update, improve their own product update rate and technology update rate, improve their own product update speed and technology update speed, and maintain their own The novelty and fashion of products and technologies are updated and fast; the third is leadership and dominance, that is, through continuous technology leadership and product leadership, improve their technological leadership and product leadership, improve their technological advantages and product advantages, maintain their technological influence and product influence, with leadership and advantage.

Conclusion

Specialized and special new enterprises refer to small and medium-sized enterprises with the characteristics of specialization, refinement, characteristics and novelty, and are an important force to promote scientific and technological innovation and industrial upgrading. This paper analyzes the concept, characteristics and functions of specialized new enterprises, and discusses the identification conditions and evaluation system of specialized new enterprises, as well as relevant policy recommendations. This paper holds that the identification conditions of specialized new enterprises should include four aspects: specialization level, refinement level, characteristic level and novelty level, and the evaluation system of specialized new enterprises should include five aspects: innovation ability, specialization level, refinement level, characteristic level and novelty level. This paper also combines the service case of Shangpu Consulting Company, analyzes the typical characteristics and development mode of specialized new enterprises, and provides reference and reference for the cultivation and development of specialized new enterprises.