The concept and characteristics of 1. specialized and special new enterprises.

Specialized and special new enterprise is a new type of enterprise form, which is different from the traditional large and comprehensive, general and homogeneous enterprises, and also different from the emerging Internet, platform and sharing enterprises. it is characterized by specialization, characteristics and innovation, with high added value, high technology content and high growth as the main goal. Enterprises with the main direction of meeting the needs of market segmentation, enhancing industrial competitiveness and promoting industrial upgrading. The concept and characteristics of specialized new enterprises can be explained from the following aspects:

Specialization: specialized and special new enterprises focus on a certain field or a certain link, form their own core advantages and professional capabilities, provide professional products and services, and meet the professional needs of customers. Specialization enables specialized and special new enterprises to occupy a place in the market, form differentiated competition with other enterprises, and improve their brand influence and market share.

Specialization: Specialized and special new enterprises pay attention to their own characteristics and styles, create their own culture and image, provide characteristic products and services, and meet the individual needs of customers. Specialization enables specialized and special new enterprises to stand out in the market, complement and cooperate with other enterprises, and increase their customer loyalty and market recognition.

Innovation: specialized and special new enterprises attach importance to the research and development and application of technology, constantly carry out product innovation and service innovation, provide innovative products and services, and meet the diversified needs of customers. Innovation enables specialized and special new enterprises to take a step ahead in the market, form subversion and surpass with other enterprises, and improve their own technical level and market competitiveness.

The Value and Significance of 2. Specialized New Enterprises in the Real Economy

The real economy refers to the production and consumption of physical goods as the main content, to achieve the increase of material wealth as the main goal of economic activities. The real economy is the foundation and pillar of the national economy and an important driving force and guarantee for social development. Specialized new enterprises have important value and significance in the real economy, mainly in the following aspects:

Provide high-quality products and services for the real economy to meet the diversified and personalized needs of consumers. Specialized and special new enterprises provide consumers with more choices and better experiences through specialized, characteristic and innovative products and services, meet consumers' high standards and high requirements for quality, efficiency, safety, comfort, health, environmental protection, etc., promote consumption upgrading and optimization of consumption structure, and increase consumers' happiness and satisfaction.

Provide technological innovation and model innovation for the real economy, and promote industrial transformation and structural optimization. Through the research and development and application of technology, specialized and special new enterprises continue to introduce new products and services, provide new technical support and technology drive for the industry, promote the technological progress and technological change of the industry, and improve the technological level and technology of the industry content. Through the exploration and practice of models, specialized and special new enterprises continue to create new values and benefits, provide new format support and format drive for the industry, promote industry model innovation and model change, and improve industry efficiency and efficiency.

Provide talent training and knowledge accumulation for the real economy, and enhance the core competitiveness and sustainable development capabilities of the industry. Through the introduction and training of talents, specialized and special new enterprises continuously improve their own human capital and human resources, provide high-quality talent support and talent drive for the industry, promote the talent development and talent optimization of the industry, and improve the talent level and quality of the industry. Through the creation and dissemination of knowledge, specialized and new enterprises continue to increase their own knowledge capital and knowledge resources, provide high-value knowledge support and knowledge drive for the industry, promote knowledge innovation and knowledge sharing in the industry, and improve the knowledge level and quality of the industry.

Provide social responsibility and environmental protection for the real economy, and build a harmonious industrial ecology and social environment. Through the performance and participation of social responsibilities, specialized and special new enterprises continuously enhance their own social capital and social resources, provide good social support and social drive for the industry, promote the social benefits and social contributions of the industry, and improve the social level and social quality of the industry. Through the implementation and promotion of environmental protection, specialized and special new enterprises constantly improve their own environmental ecological capital and ecological resources, provide excellent environmental support and environmental drive for the industry, promote the environmental benefits and environmental protection of the industry, and improve the environmental level and environmental quality of the industry.

Case Analysis of 3. Specialized New Enterprises

In order to more specifically show the value and significance of specialized new enterprises in the real economy, this paper takes several specialized new enterprises served by Shangpu Consulting Company as cases, analyzes their development process, performance results, challenges and coping strategies, as well as their contribution and influence to the real economy, and provides some enlightenment and suggestions for the development of specialized new enterprises.

1. Case 1: A biomedical enterprise

The company is a high-tech enterprise specializing in the research and development, production and sales of biomedicine. Its main products include innovative drugs and biological products in the fields of anti-tumor, anti-virus, and anti-infection. The company takes a professional R & D team, a characteristic product line, and an innovative technology platform as its core competitiveness, and its development goals are to meet clinical needs, improve medical standards, and improve patients' lives. The development direction is to participate in international cooperation, expand overseas markets, and enhance brand influence.

The value and significance of the enterprise in the real economy is mainly reflected in the following aspects:

Provide high-quality products and services for the real economy to meet the diversified and personalized needs of consumers. Through continuous investment in research and development, the company has developed a number of innovative drugs and biological products with international leading level, providing effective solutions for the treatment of many major diseases, and making important contributions to improving human health and quality of life. By continuously optimizing production, the company has ensured the quality and safety of products, and has made an important guarantee for the protection of human health rights and social stability. Through continuous innovation, the company provides a variety of personalized medical solutions, which make important satisfaction to meet the needs and expectations of different patients.

Provide technological innovation and model innovation for the real economy, and promote industrial transformation and structural optimization. Through the introduction and independent research and development of a variety of advanced technology platforms, such as genetic engineering, monoclonal antibodies, recombinant proteins, etc., the company has provided a strong driving force and support for the technological progress and technological change of the biomedical industry. Through the establishment and improvement of a variety of innovative models, such as joint research and development, risk sharing, benefit sharing, etc., the enterprise provides an effective way and demonstration for the model innovation and model change of the biomedical industry. The company has participated in and promoted a variety of international cooperation, such as transnational alliances, regional integration, global layout, etc., which provides a broad space and opportunities for the internationalization and globalization of the biomedical industry.

Provide talent training and knowledge accumulation for the real economy, and enhance the core competitiveness and sustainable development capabilities of the industry. By attracting and training a group of high-level scientific research personnel, management personnel and marketing personnel, the enterprise provides a strong guarantee and support for the talent development and talent optimization of the biomedical industry. By creating and disseminating a large amount of scientific knowledge, technical knowledge and market knowledge, the enterprise provides rich resources and platforms for knowledge innovation and knowledge sharing in the biomedical industry. Through the establishment and improvement of a set of scientific management system, quality system and supervision system, the enterprise provides effective guidance and guarantee for the standardization and standardization of biomedical industry.

Provide social responsibility and environmental protection for the real economy, and build a harmonious industrial ecology and social environment. By actively fulfilling its social responsibilities and participating in social welfare undertakings, the company has made positive contributions to improving social welfare and promoting social harmony. The company has made active efforts to protect the ecological environment and promote green development by strictly complying with environmental regulations and adopting energy-saving and emission-reduction measures. By actively responding to national policies and supporting national strategies, the company has actively cooperated in achieving national development goals and international commitments.

The enterprise also faces some challenges and problems in the process of development, mainly including the following aspects:

Insufficient R & D investment has led to weak innovation capabilities and difficulties in keeping up with the international advanced level. The biomedical industry is a high-investment, high-risk, high-return industry, which requires a lot of capital, manpower, material resources and time investment in order to achieve breakthrough results. Although the company has invested more resources in R & D, there is still a certain gap compared with its international counterparts. It is difficult to form a sustainable innovation advantage and to cope with the competitive pressure of the international market.

Production costs are high, resulting in product prices are not low, it is difficult to expand market share. The biomedical industry is a high-tech, high-standard and high-demand industry, which requires high-level production equipment, production environment and production management to ensure product quality and safety. Although the company has made a lot of investment in production, it has also led to an increase in production costs, which has affected the price and market competitiveness of the product, as well as the popularization and promotion of the product.

The single service mode leads to poor service effect and is difficult to meet customer needs. The biomedical industry is a highly specialized, personalized and diversified industry, which requires a variety of service models to adapt to different customer needs and expectations. Although the company has made some innovations in service, it has not yet formed a complete service system, nor has it established effective cooperation with other related service agencies and service personnel, resulting in unsatisfactory service efficiency and effectiveness. It also affects customer satisfaction and loyalty.

The awareness of social responsibility and environmental protection is not strong, resulting in low social and environmental benefits, and it is difficult to obtain social recognition and support. The biomedical industry is an industry involving human life and health, which requires a high degree of social responsibility and environmental protection awareness in order to win the trust and respect of the society. Although the company has done some work in social responsibility and environmental protection, it has not yet formed a systematic concept and strategy, nor has it established good communication and cooperation with other relevant social organizations and social people, resulting in social and environmental benefits. Not significant, but also affects social recognition and support.

In response to the above challenges and problems, the company has adopted the following strategies:

Increase investment in research and development, enhance innovation capabilities, and keep up with the international advanced level. By increasing the investment in R & D capital, manpower, material resources and time, the enterprise improves the efficiency and quality of R & D, speeds up the speed and scale of R & D, expands the scope and field of R & D, increases the depth and breadth of R & D, forms a continuous innovation advantage, and responds to the competitive pressure of the international market.

Reduce production costs, optimize product prices, and expand market share. By introducing and improving production equipment, production environment and production management, the company improves production efficiency and quality, reduces production costs and risks, optimizes product prices and competitiveness, expands product popularization and promotion, and increases market share and share.

Diversified service models to improve service effectiveness and meet customer needs. By developing and improving a variety of service models, such as consulting services, training services, after-sales services, etc., the company improves the efficiency and effectiveness of services, meets different customer needs and expectations, and increases customer satisfaction and loyalty. The company establishes effective cooperation with other related service agencies and service personnel, such as hospitals, doctors, pharmacies, pharmacists, etc., to improve the coverage and penetration of services, and expand the impact and scope of services.

Strengthen the awareness of social responsibility and environmental protection, improve social and environmental benefits, and obtain social recognition and support. By formulating and implementing a set of systematic social responsibility and environmental protection concepts and strategies, the company improves the level and quality of social responsibility and environmental protection, enhances the significance and sustainability of social and environmental benefits, and gains the trust and respect of the society. The company has established good communication and cooperation with other relevant social organizations and social people, such as the government, media, and the public, to enhance the transparency and participation of social responsibility and environmental protection, and gain social recognition and support.

2. Case 2: An intelligent manufacturing enterprise

The company is a high-tech enterprise specializing in the research and development, production and sales of intelligent manufacturing equipment. Its main products include innovative equipment and solutions in the fields of industrial robots, intelligent sensors, and intelligent control systems. The company takes a professional R & D team, a characteristic product line, and an innovative technology platform as its core competitiveness, and its development goals are to meet the needs of the manufacturing industry, improve the level of the manufacturing industry, and promote the upgrading of the manufacturing industry. Domestic and foreign markets and enhancing brand influence are the development direction.

The value and significance of the enterprise in the real economy is mainly reflected in the following aspects:

Provide high-quality products and services for the real economy to meet the diversified and personalized needs of consumers. Through continuous investment in research and development, the company has developed a number of innovative equipment and solutions with international leading level, providing efficient, accurate, stable and safe intelligent manufacturing services for the manufacturing industry, and making important contributions to improving the quality and efficiency of the manufacturing industry. By continuously optimizing production, the company has ensured the quality and safety of products, and has made an important guarantee for the stability and reliability of the manufacturing industry. The company provides a variety of personalized intelligent manufacturing solutions through continuous innovation services, which has made important satisfaction to meet the needs and expectations of different manufacturing industries.

Provide technological innovation and model innovation for the real economy, and promote industrial transformation and structural optimization. Through the introduction and independent research and development of a variety of advanced technology platforms, such as artificial intelligence, Internet of things, cloud computing, etc., the enterprise provides a strong driving force and support for the technological progress and technological change of the intelligent manufacturing industry. Through the establishment and improvement of a variety of innovative models, such as customization, service, networking, etc., the enterprise provides an effective way and demonstration for the model innovation and model change of the intelligent manufacturing industry. The company has participated in and promoted a variety of national strategies, such as "Made in China 2025", "One Belt One Road", "Digital China", etc., providing a broad space and opportunities for the nationalization and internationalization of the intelligent manufacturing industry.

Provide talent training and knowledge accumulation for the real economy, and enhance the core competitiveness and sustainable development capabilities of the industry. By attracting and training a group of high-level scientific research personnel, management personnel and marketing personnel, the enterprise provides a strong guarantee and support for the talent development and talent optimization of the intelligent manufacturing industry. By creating and disseminating a large amount of scientific knowledge, technical knowledge and market knowledge, the enterprise provides rich resources and platforms for knowledge innovation and knowledge sharing in the intelligent manufacturing industry. Through the establishment and improvement of a set of scientific management system, quality system and supervision system, the enterprise provides effective guidance and guarantee for the standardization and standardization of intelligent manufacturing industry.

Provide social responsibility and environmental protection for the real economy, and build a harmonious industrial ecology and social environment. By actively fulfilling its social responsibilities and participating in social welfare undertakings, the company has made positive contributions to improving social welfare and promoting social harmony. The company has made active efforts to protect the ecological environment and promote green development by strictly complying with environmental regulations and adopting energy-saving and emission-reduction measures. By actively responding to national policies and supporting national strategies, the company has actively cooperated in achieving national development goals and international commitments.

The enterprise also faces some challenges and problems in the process of development, mainly including the following aspects:

Insufficient R & D investment has led to weak innovation capabilities and difficulties in keeping up with the international advanced level. Intelligent manufacturing industry is a high-investment, high-risk, high-return industry, which requires a lot of capital, manpower, material resources and time investment in order to achieve breakthrough results. Although the company has invested more resources in R & D, there is still a certain gap compared with its international counterparts. It is difficult to form a sustainable innovation advantage and to cope with the competitive pressure of the international market.

Production costs are high, resulting in product prices are not low, it is difficult to expand market share. Intelligent manufacturing industry is a high-tech, high-standard and high-demand industry, which requires high-level production equipment, production environment and production management to ensure product quality and safety. Although the company has made a lot of investment in production, it has also led to an increase in production costs, which has affected the price and market competitiveness of the product, as well as the popularization and promotion of the product.

The single service mode leads to poor service effect and is difficult to meet customer needs. Intelligent manufacturing industry is a highly specialized, personalized and diversified industry, which needs a variety of service modes to adapt to different customer needs and expectations. Although the company has made some innovations in service, it has not yet formed a complete service system, nor has it established effective cooperation with other related service agencies and service personnel, resulting in unsatisfactory service efficiency and effectiveness. It also affects customer satisfaction and loyalty.

The awareness of social responsibility and environmental protection is not strong, resulting in low social and environmental benefits, and it is difficult to obtain social recognition and support. Intelligent manufacturing industry is an industry related to national security and social stability, which requires a high degree of social responsibility and environmental protection awareness in order to win the trust and respect of the society. Although the company has done some work in social responsibility and environmental protection, it has not yet formed a systematic concept and strategy, nor has it established good communication and cooperation with other relevant social organizations and social people, resulting in social and environmental benefits. Not significant, but also affects social recognition and support.

In response to the above challenges and problems, the company has adopted the following strategies:

Increase investment in research and development, enhance innovation capabilities, and keep up with the international advanced level. By increasing the investment in R & D capital, manpower, material resources and time, the enterprise improves the efficiency and quality of R & D, speeds up the speed and scale of R & D, expands the scope and field of R & D, increases the depth and breadth of R & D, forms a continuous innovation advantage, and responds to the competitive pressure of the international market.

Reduce production costs, optimize product prices, and expand market share. By introducing and improving production equipment, production environment and production management, the company improves production efficiency and quality, reduces production costs and risks, optimizes product prices and competitiveness, expands product popularization and promotion, and increases market share and share.

Diversified service models to improve service effectiveness and meet customer needs. By developing and improving a variety of service models, such as consulting services, training services, after-sales services, etc., the company improves the efficiency and effectiveness of services, meets different customer needs and expectations, and increases customer satisfaction and loyalty. By establishing effective cooperation with other related service organizations and service personnel, such as manufacturing enterprises, engineers, technicians, etc., the enterprise improves the coverage and penetration of services and expands the influence and scope of services.

Strengthen the awareness of social responsibility and environmental protection, improve social and environmental benefits, and obtain social recognition and support. By formulating and implementing a set of systematic social responsibility and environmental protection concepts and strategies, the company improves the level and quality of social responsibility and environmental protection, enhances the significance and sustainability of social and environmental benefits, and gains the trust and respect of the society. The company has established good communication and cooperation with other relevant social organizations and social people, such as the government, media, and the public, to enhance the transparency and participation of social responsibility and environmental protection, and gain social recognition and support.

Enlightenment and Suggestions on the Development of 4. Specialized and New Enterprises

Through the above case analysis, we can see that specialized new enterprises have important value and significance in the real economy, but they also face some challenges and problems. Effective coping strategies are needed to achieve sustainable development and successful transformation. According to the professional experience and in-depth research of Shangpu Consulting Company, we provide the following enlightenment and suggestions for the development of specialized new enterprises:

Adhere to the development concept of specialization, characteristics and innovation, and form its own core advantages and competitiveness. Specialized and special new enterprises should give full play to their professional ability, characteristic style and innovative spirit, provide specialized, characteristic and innovative products and services, meet the needs of market segmentation, enhance industrial competitiveness and promote industrial upgrading, so as to occupy a place in the market, form differentiated competition with other enterprises, and improve their brand influence and market share.

Seize the opportunity of national strategies and policies, expand domestic and foreign markets and cooperation, and enhance its own scale and influence. Specialized and special new enterprises should pay close attention to the country's development goals and development direction, actively respond to national strategies and policies, such as "Made in China 2025", "One Belt One Road", "Digital China", etc., and use national support and concessions to expand Domestic and foreign markets and cooperation, enhance their own scale and influence, so as to establish their own image and reputation in the world, and form mutually beneficial and win-win relations with other countries and regions.

Strengthen personnel training and knowledge accumulation, enhance their core competitiveness and sustainable development capacity. Specialized and special new enterprises should attach importance to the introduction and training of talents, establish a team of high-level scientific research personnel, management personnel and marketing personnel, improve their own human capital and human resources, and provide strong guarantee and support for their own development. Specialized and new enterprises should attach importance to the creation and dissemination of knowledge, establish a system of high-value scientific knowledge, technical knowledge and market knowledge, improve their own knowledge capital and knowledge resources, and provide rich resources and platforms for their own development.

Strengthen the awareness of social responsibility and environmental protection, improve their own social and environmental benefits, and obtain social recognition and support. Specialized and special new enterprises should actively fulfill their social responsibilities, participate in social public welfare undertakings, and make positive contributions to improving social welfare and promoting social harmony. Specialized and special new enterprises should strictly abide by environmental laws and regulations, take energy conservation and emission reduction measures, and make positive efforts to protect the ecological environment and promote green development. Specialized and new enterprises should actively respond to national policies, support national strategies, and actively cooperate with the realization of national development goals and international commitments.

5. epilogue

Specialized and special new enterprise is a new type of enterprise form, which is characterized by specialization, characteristics and innovation, with high added value, high technology content and high growth as the main goal. in order to meet the needs of market segmentation, enhance industrial competitiveness and promote industrial upgrading as the main direction. Specialized and special new enterprises have important value and significance in the real economy, providing the real economy with high-quality products and services, technological innovation and model innovation, talent training and knowledge accumulation, social responsibility and environmental protection. influence. Specialized and special new enterprises are also facing some challenges and problems, and need to take effective coping strategies to achieve sustainable development and successful transformation. Based on the case of several specialized new enterprises served by Shangpu Consulting Company, this paper analyzes their value and significance in the real economy, as well as the challenges and opportunities they face, and provides some enlightenment and suggestions for the development of specialized new enterprises. I hope this article can help and inspire the development of specialized new enterprises.