Definition and Characteristics of 1. Specialized Special New Enterprises

Specialized and special new enterprises refer to specialized, refined, characteristic, and novel small and medium-sized enterprises. They are one of the high-quality small and medium-sized enterprises recognized by the state, and they are also the key objects of the gradient cultivation of small and medium-sized enterprises. Specialized new enterprises have the following four characteristics:

Specialization: Specialized and special new enterprises focus on a certain market segment or a certain product field, and form their own core competitiveness. They do not blindly follow the trend or diversify operations, but work hard to improve their professional level and service quality.

Refinement: specialized and special new enterprises pay attention to the fine production and management of products, pursue the high quality, high performance and high added value of products, meet the personalized and differentiated needs of customers, and improve customer satisfaction and loyalty.

Specialization: Specialized and special new enterprises have their own characteristics and advantages. They do not compete with other enterprises in a homogeneous way, but build their own brand and image, establish their own market position and influence, and enhance their ability to resist risks.

Novelty: specialized and special new enterprises have strong innovation ability and learning ability, constantly develop new products, new technologies, new processes and new models, adapt to the changes and needs of the market, and maintain their vitality and competitiveness.

Development Status of Specialized and New Enterprises in 2.

Specialized and special new enterprises are the "little giants" of China's manufacturing industry, which play an important role in promoting the high-quality development of the manufacturing industry and building a new development pattern. In recent years, the quantity and quality of specialized and special new enterprises have been significantly improved, becoming a new force in China's manufacturing industry.

In terms of quantity, there are a total of specialized and new "little giant" enterprises across the country involved in the new generation of information technology, high-end equipment manufacturing, new energy, new materials and other high-end industries. The number of specialized and new "little giant" enterprises is increasing, reflecting the innovation vitality and development potential of small and medium-sized enterprises.

In terms of quality, specialized and special new "little giant" enterprises generally have high scientific and technological content, quality efficiency and market share. The quality of specialized and new "little giant" enterprises is constantly improving, reflecting the innovation ability and competitiveness of small and medium-sized enterprises.

Challenges Faced by 3. Specialized and New Enterprises

Although specialized and special new enterprises have certain advantages in market segmentation, they also face some challenges, mainly in the following aspects:

Insufficient innovation capacity. The innovation ability of specialized new enterprises is mainly reflected in product innovation, technological innovation and mode innovation, but due to the limitation of capital, talent, technology and other resources, the innovation ability of specialized new enterprises needs to be improved, especially in basic research, applied research and achievement transformation, there are still some shortcomings and problems.

Collaborative innovation ability is not strong. The collaborative innovation ability of specialized and special new enterprises is mainly reflected in the ability of cooperative innovation with industry leading enterprises, upstream and downstream enterprises, scientific research institutes, universities, etc., but due to information asymmetry, lack of trust, benefit distribution and other problems, the collaborative innovation ability of specialized and special new enterprises is not strong enough to form an effective innovation ecology and innovation network.

International competitiveness needs to be improved. The international competitiveness of specialized and special new enterprises is mainly reflected in brand awareness, market share, technical level, quality standards and so on. However, due to the complexity, diversity and uncertainty of the international market, the international competitiveness of specialized and special new enterprises still needs to be improved, especially in dealing with international trade frictions, protecting intellectual property rights and expanding overseas markets.

Policy Support for 4. Specialized New Enterprises

As an excellent representative of small and medium-sized enterprises, specialized and special new enterprises have been highly valued and strongly supported by the state and local governments, mainly in the following aspects:

financial support. The state and local governments provide financial support for specialized and special new enterprises through financial subsidies, tax incentives, credit discounts, guarantee reductions, etc., reduce the financing costs and financial pressure of specialized and special new enterprises, and promote the innovation investment of specialized and special new enterprises And development and growth. For example, the Ministry of Finance, the Ministry of Industry and Information Technology and other departments have clearly proposed that they will provide a total of financial support for specialized and new "little giant" enterprises from 2021 to 2025, and arrange no less than 10 billion yuan of special funds each year. Support the technological innovation, brand building, and market development of specialized and new "little giant" enterprises.

Industrial policy support. The national and local governments provide industrial support for specialized and special new enterprises by formulating industrial planning, standard formulation, project support, demonstration and guidance, enhance the industry status and market influence of specialized and special new enterprises, and promote the industrial upgrading and cluster development of specialized and special new enterprises. For example, the Ministry of Industry and Information Technology and other departments have clearly proposed that 1000 specialized and new "little giant" enterprises will be cultivated from 2021 to 2025, 100 specialized and new "little giant" enterprise clusters will be created, and a number of specialized and new "little giant" enterprises and industrial clusters with international competitiveness will be formed.

Service platform support. The national and local governments provide service support for specialized and special new enterprises by building public service platforms, technological innovation platforms, talent training platforms, and international cooperation platforms, and enhance the resource acquisition capabilities and collaborative innovation capabilities of specialized and special new enterprises. Innovation collaboration and open cooperation of specialized and special new enterprises. For example, the Ministry of Industry and Information Technology and other departments have clearly proposed that 100 specialized and new "little giant" enterprise innovation service platforms will be built from 2021 to 2025 to provide specialized and new "little giant" enterprises with technology research and development and achievement transformation., Intellectual property rights, talent training, market development and other services.

The Service Case of 5. Shangpu Consulting Company

Shangpu Consulting Company is a company specializing in corporate consulting services, dedicated to helping enterprises improve management, optimize operational efficiency, and enhance market competitiveness. Shangpu Consulting Company has a team composed of senior experts, industry elites and excellent consultants to provide enterprises with comprehensive, personalized and efficient consulting services. Shangpu Consulting Company has rich service experience and successful cases in the field of specialized new enterprises. The following are some typical cases:

Case 1: A specialized and special new enterprise specializing in the production of high-end CNC machine tools is facing problems such as product homogeneity, fierce market competition, and lack of technological innovation, resulting in weak revenue growth, declining profit margins, and customer loss. Shangpu Consulting Company provides a series of consulting services for the company, including market analysis, competitive strategy, product positioning, technological innovation, brand building, channel expansion, etc., to help the company redefine its core competitiveness and highlight Its own product characteristics and advantages have improved its own technical level and brand influence, expanded its own market share and customer base, and achieved high-quality development.

Case 2: A specialized and special new enterprise specializing in the production of new energy auto parts is faced with problems such as inconsistent industry standards, rapid technological updates, and unstable market demand, resulting in unstable product quality, insufficient technical investment, and high market risks. challenge. Shangpu Consulting Company provides a series of consulting services for the enterprise, including industry analysis, technology research and development, quality management, risk control, partners, international market and so on, which helps the enterprise adapt to the development trend of the industry, strengthen its own technological innovation ability, improve its own product quality and standard, reduce its own market risk and cost, and expand its own partners and international market, achieve sustainable development.

Case 3: A specialized and special new enterprise specializing in the production of smart home equipment is facing problems such as diversification of user needs, complex product functions, and intensified market competition, resulting in difficult product innovation, poor user experience, and low market share. Low dilemma. Shangpu Consulting Company provides a series of consulting services for the enterprise, including user analysis, product design, function optimization, user experience, marketing promotion, social media and so on, which helps the enterprise to deeply understand the needs and preferences of users, design products that meet the expectations of users, optimize the function and performance of the products, improve the experience and satisfaction of users, and enhance the market attraction and reputation of the products, improve their market share and loyalty, to achieve a user-oriented development.

Conclusion

Specialized and special new enterprises are the "little giants" of China's manufacturing industry, which play an important role in promoting the high-quality development of the manufacturing industry and building a new development pattern. Specialized and special new enterprises have the characteristics of specialization, refinement, characteristics, and novelty, but they also face challenges such as insufficient innovation capabilities, weak collaborative innovation capabilities, and international competitiveness to be improved. The national and local governments have provided strong policy support for specialized new enterprises through financial support, industrial policy support, and service platform support, and promoted the development and growth of specialized new enterprises. Shangpu Consulting Co., Ltd. is a company specializing in enterprise consulting services. It has a team composed of senior experts, industry elites and excellent consultants. It provides all-round, personalized and efficient consulting services for specialized and special new enterprises, and helps specialized and special new enterprises to achieve successful experience and achievements in different industries, It shows the important role of specialized and special new enterprises in promoting the transformation and upgrading of China's manufacturing industry and building a new development pattern.