The concept, characteristics, value and current situation of 1. specialized and special new enterprises.

1. The concept of specialized new enterprises

Specialized and special new enterprises refer to small and medium-sized enterprises that have long focused on market segmentation, strong innovation capabilities, and outstanding market competitive advantages. They are an important force in promoting the advanced industrial foundation and the modernization of the industrial chain. The leading products of specialized and special new enterprises should give priority to the weak points of the manufacturing industry, conform to the key areas listed in the "Four Basics" Development Catalogue of Industry, and engage in subdivided product markets belonging to the core basic components, advanced basic processes and key basic materials of the manufacturing industry. Or in line with the ten key industrial areas of the manufacturing power strategy; Or belong to the industrial chain supply chain key links and key areas of "short board" "" forging long board "and blank filling; or focus on the key industrial chain to carry out the industrialization of key basic technologies and products, or belong to the new generation of information technology and the real economy deep integration of innovative products.

2. Characteristics of specialized new enterprises

Specialized new enterprises have the following main characteristics:

High degree of specialization. Specialized and special new enterprises have long focused on and deeply cultivated a certain link or a certain product in the industrial chain, and can provide key parts, components and supporting products for large enterprises and large projects, or directly face the market and have a competitive advantage of their own brand products.

Innovative ability. Specialized and special new enterprises have the ability of continuous innovation and R & D investment, constantly innovate in R & D design, manufacturing, marketing, internal management and other aspects and achieve remarkable benefits, which has certain demonstration and promotion value. Specialized and special new enterprises have 2 valid invention patents (including the exclusive right of integrated circuit layout design, the same below) or 5 or more utility model patents, appearance design patents, and software copyrights; self-built or with universities and scientific research institutions Jointly establish R & D institutions, set up technology research institutes, enterprise technology centers, enterprise engineering centers, academician expert workstations, post-doctoral workstations, etc; enterprises in R & D design, manufacturing, supply chain management and other links, at least one core business using information system support.

Management norms. Specialized and special new enterprises have their own brands; obtain relevant management system certification, or implement international, domestic and industry standards for product production, or products have passed product certification in developed countries and regions (International Standards Association industry certification). Specialized and special new enterprises attach importance to and implement long-term development strategies, have standardized corporate governance, good reputation, strong sense of social responsibility, leading production technology, technology and product quality performance in China, pay attention to green development, strengthen the construction of talent team, have good brand influence, and have the potential to develop into an internationally renowned enterprise in related fields.

3. The value of specialized new enterprises.

Specialized and special new enterprises are an important force to promote the advanced industrial foundation and the modernization of the industrial chain. They are of great value for improving the overall level and competitiveness of my country's manufacturing industry. The value of specialized new enterprises is mainly reflected in the following aspects:

Enhance the stability and security of the industrial chain supply chain. Through professional development, specialized and special new enterprises have formed their core competitiveness in market segments, which can provide high-quality, high-efficiency and high-reliability products and services for upstream and downstream enterprises, improve the stability and safety of the industrial chain supply chain, reduce dependence on the external environment and risks, and enhance the impact resistance and ability to cope with challenges of the industrial chain supply chain.

Promote the optimization and upgrading of the industrial structure. Specialized and special new enterprises continue to develop and promote new technologies, new products, new processes, and new models through innovation-driven, meet the diversified, personalized, and high quality needs of the market and society, promote the optimization and upgrading of the industrial structure, and enhance the industry The added value and efficiency of the industry enhance the competitiveness and development potential of the industry.

Cultivate new economic growth points and sources of power. Through professional development, specialized and special new enterprises have formed their core competitiveness in market segments, which can provide high-quality, high-efficiency and high-reliability products and services for upstream and downstream enterprises, improve the stability and safety of the industrial chain supply chain, reduce dependence on the external environment and risks, and enhance the impact resistance and ability to cope with challenges of the industrial chain supply chain. Specialized and special new enterprises continue to develop and promote new technologies, new products, new processes, and new models through innovation-driven, meet the diversified, personalized, and high quality needs of the market and society, promote the optimization and upgrading of the industrial structure, and enhance the industry The added value and efficiency of the industry enhance the competitiveness and development potential of the industry. Through specialization and innovation, specialized and special new enterprises have created their own brands and markets, formed a group of leading domestic enterprises, and become new economic growth points and power sources.

Promote coordinated social and regional development. Through specialization and innovation, specialized and special new enterprises have provided more employment opportunities, tax contributions, environmental protection, social responsibility, etc., and have made positive contributions to social harmony, stability and sustainable development. Through specialization and innovation, specialized and special new enterprises provide strong support for regional industrial agglomeration, industrial coordination, industrial upgrading and industrial transformation, and bring new impetus to regional economic development and regional competitiveness.

4. The status quo of specialized new enterprises.

Specialized new enterprises in China's development history is not long, but has achieved a certain scale and effectiveness. The development level of specialized new enterprises also varies greatly in different regions, different industries and different enterprises. From a regional point of view, the distribution of specialized and special new enterprises is mainly concentrated in the eastern region, especially in the Yangtze River Delta, Pearl River Delta, Beijing-Tianjin-Hebei and other places. From the perspective of the industry, the distribution of specialized and special new enterprises is mainly concentrated in high-tech manufacturing industries such as electronic information, mechanical equipment, new materials, and biomedicine. From the perspective of enterprises, the development level of specialized and special new enterprises has also shown a large gap. Some specialized and special new enterprises have become domestic and even international leading enterprises, such as Huawei, Haier, DJI, BYD, etc., while some Specialized and special new enterprises are still in their infancy, facing difficulties and challenges in market development, technological innovation, talent training, fund raising, and policy support.

The main problems and challenges faced by 2. specialized and special new enterprises

Although specialized and special new enterprises have played an important role in my country's industrial development, they also face some problems and challenges, mainly in the following aspects:

The cultivation mechanism is not perfect and the cultivation effect is not obvious. At present, the cultivation of specialized and special new enterprises in our country mainly relies on the policy guidance and support of the government, and lacks effective incentives and constraints from the market, which leads to the imperfect cultivation mechanism and the insignificant cultivation effect. On the one hand, the government's policy support often has problems such as inconsistent standards, untimely identification, unsmooth connection, and inadequate implementation, which makes the policy preferences enjoyed by specialized and special new enterprises limited, and it is difficult to form a continuous cultivation effect. On the other hand, the effective incentive and restraint mechanism of the market is not perfect, which makes the specialized and special new enterprises at a disadvantage in the market competition, and it is difficult to obtain sufficient market recognition and return, and it is difficult to eliminate backward enterprises in time to improve the overall level of the industry.

Innovation ability is not strong, innovation efficiency is not high. The core competitiveness of specialized and special new enterprises lies in their innovation ability, but at present, the innovation ability of specialized and special new enterprises in China is not strong, and the innovation efficiency is not high. On the one hand, the innovation investment of specialized and special new enterprises is insufficient, the innovation resources are insufficient, the innovation environment is not good, the innovative talents are not abundant, and the innovation culture is not strong, which restricts the improvement of innovation ability. On the other hand, the innovation activities of specialized and special new enterprises lack effective coordination and cooperation, the docking of innovation chain and industrial chain is not close, and the transformation and application of innovation achievements are not smooth, which affects the improvement of innovation efficiency.

Insufficient market development capacity and limited market space. The development of specialized and special new enterprises is inseparable from the market demand and feedback, but at present, the market development ability of specialized and special new enterprises in China is insufficient, and the market space is also limited. On the one hand, the market development ability of specialized new enterprises is insufficient, which is mainly manifested in insufficient market research, inaccurate market positioning, unprofessional marketing, imperfect market services, etc., which makes it difficult for the products and services of specialized new enterprises to meet the needs and expectations of the market, and it is difficult to form a stable customer base and market share. On the other hand, the market space of specialized and special new enterprises is limited, which is mainly manifested in the high competitive pressure in the domestic market, the high difficulty in accessing foreign markets, and the uncontrollable risks in emerging markets, which leads to the market expansion of specialized and special new enterprises. It has been greatly restricted and challenged.

Personnel training mechanism is not perfect, serious brain drain. The development of specialized and special new enterprises depends on the support and drive of talents, but at present, the talent training mechanism of specialized and special new enterprises in China is not perfect, and the brain drain is also serious. On the one hand, the talent training mechanism of specialized and special new enterprises is not perfect, which is mainly manifested in the aspects of unclear talent demand, unsmooth talent introduction, non-standard talent training, unreasonable talent incentive, and so on. as a result, the talent structure of specialized and special new enterprises is unreasonable, the quality of talents is not high, and the efficiency of talents is not strong. On the other hand, the brain drain of specialized and special new enterprises is serious, which is mainly manifested in the aspects of poor treatment of talents, poor development of talents, and weak recognition of talents, which leads to the high brain drain rate of specialized and special new enterprises, the poor stability of talents, and the weak persistence of talents.

Ideas and Suggestions 3. Constructing the Cultivation System of Specialized and New Enterprises

In view of the problems and challenges faced by specialized and special new enterprises, this paper puts forward the ideas and suggestions for constructing the cultivation system of specialized and special new enterprises, which mainly include the following aspects:

1. Gradient cultivation, classification guidance

Gradient cultivation refers to the formulation of different cultivation objectives, standards and measures according to the development stage and characteristics of specialized new enterprises, the implementation of classified guidance and differential support, and the promotion of the healthy growth and rapid development of specialized new enterprises. Specifically, specialized and special new enterprises can be divided into three levels: start-up, growth and leading enterprises, and corresponding cultivation plans and policies can be formulated to form a gradient cultivation mechanism and system.

Start-up specialized and special new enterprises refer to specialized and special new enterprises that have just entered the market segment and have certain innovation ability and market potential, but have not yet formed obvious market advantages and brand influence. The goal of cultivation is to help them grow rapidly, and the cultivation measures are to provide support in business incubation, technological research, financial support, personnel training and so on. Growth-oriented specialized new enterprises refer to specialized new enterprises that have occupied a certain market share and competitiveness in market segments, have strong innovation ability and brand influence, but have not yet formed industry leadership and international competitiveness. The goal of cultivation is to help them develop rapidly, and the cultivation measures are to provide support for market expansion, technological innovation, quality improvement, management optimization and so on. Leading specialized and special new enterprises refer to specialized and special new enterprises that have occupied a high market share and competitiveness in market segments, have strong innovation capabilities and brand influence, and have formed industry leadership and international competitiveness. The goal is to help them grow rapidly, and the cultivation measures are to provide support for international cooperation, industrial coordination, social responsibility, and strategic planning.

2. Innovation-driven, enhance core competitiveness

Innovation-driven refers to taking innovation as the lead, innovation as the driving force, and innovation as the support to continuously improve the core competitiveness of specialized and special new enterprises, and promote the sustainable development and leading position of specialized and special new enterprises. Specifically, the innovation drive can be strengthened from the following aspects:

Increase investment in innovation and optimize innovation resources. Specialized and special new enterprises should increase R & D investment, increase the proportion of R & D investment in operating income, and improve R & D capabilities and levels. At the same time, specialized and special new enterprises should optimize the allocation and utilization of innovation resources, make full use of national and local innovation platforms, innovation funds, innovation incentives and other policy resources, strengthen cooperation with universities, scientific research institutions, industry associations and other innovation subjects, and form the sharing and coordination of innovation resources.

Strengthen innovation activities and improve innovation efficiency. Specialized and special new enterprises should strengthen the organization and management of innovation activities, establish and improve innovation incentive and evaluation mechanisms, create innovation culture and atmosphere, and stimulate innovation motivation and vitality. At the same time, specialized and special new enterprises should improve the monitoring and evaluation of innovation efficiency, strengthen the protection and transformation of innovation achievements, promote the rapid application and promotion of innovation achievements, and maximize the benefits of innovation.

Expand the field of innovation and improve the level of innovation. Specialized and special new enterprises should expand the breadth and depth of innovation fields. They should not only continue to innovate in their own market segments and core products, but also cross-border innovation in related industrial chains and value chains. They should not only make breakthroughs in technological innovation and product innovation, but also innovate in mode innovation and service innovation, not only in meeting existing needs, but also to lead innovation in leading the future demand, improve the level and quality of innovation.

3. Policy support to create a good environment

Policy support refers to relying on the government's policy guidance and support to create a good development environment and provide strong protection and services for the growth and development of specialized new enterprises. Specifically, policy support can be strengthened from the following aspects:

Improve the policy system and improve the effectiveness of policies. The government should improve the policy system of specialized and special new enterprises, formulate policies, regulations, policy measures, policy standards, etc. specifically for specialized and special new enterprises, and form a policy system and policy framework for specialized and special new enterprises. At the same time, the government should improve the supervision and evaluation of policy effects, strengthen the implementation and implementation of policies, adjust and optimize policies in a timely manner, and ensure the effectiveness and adaptability of policies.

Simplify policy processes and improve policy efficiency. The government should simplify the policy process of specialized new enterprises, reduce the conditions and procedures for policy application and identification of specialized new enterprises, and improve the convenience and timeliness of the policy enjoyment of specialized new enterprises. At the same time, the government should improve the coordination and communication of policy efficiency, strengthen the policy convergence and cooperation between government departments, establish policy information sharing and feedback mechanism, and improve the coordination and consistency of policies.

Innovate policy approaches and increase policy flexibility. The government should innovate the policy approach of specialized new enterprises and adopt various forms and means to support the development of specialized new enterprises, such as financial subsidies, tax incentives, financial loans, credit guarantees, equity investment, government procurement, public services, etc., to form policy diversification and differentiation. At the same time, the government should increase the flexibility of policy adjustments and changes, according to the development stage and characteristics of specialized new enterprises, as well as changes in the market and society, flexibly adjust and change the content and intensity of policies, and improve the adaptability and pertinence of policies.

4. Accurate service, improve the quality of development

Precision service refers to providing accurate service content and service methods according to the actual needs and development goals of specialized and special new enterprises, improving the development quality and efficiency of specialized and special new enterprises, and promoting the optimization and upgrading of specialized and special new enterprises. Specifically, precision services can be strengthened from the following aspects:

Establish a service platform and provide service resources. The government should establish a service platform for specialized new enterprises, integrate all kinds of service resources, and provide convenient service channels and service interfaces for specialized new enterprises. At the same time, the government should guide and support social forces to participate in the services of specialized new enterprises, such as industry associations, professional institutions, consulting companies, third-party service organizations, etc., to form the diversification and socialization of service resources.

In-depth service requirements, provide service content. The government should have an in-depth understanding of the service needs of specialized and special new enterprises, and provide targeted service content according to the different development stages and characteristics of specialized and special new enterprises, such as technical consultation, market research, quality inspection, standard setting, intellectual property rights, and talents. Training, information release, docking and communication, etc., form the individualization and differentiation of service content.

Innovative service methods to provide service effects. The government should innovate the service methods of specialized new enterprises, and adopt various forms and means to provide services, such as online services, offline services, point-to-point services, face-to-face services, one-to-one services, one-to-many services, etc., to form services The flexibility and diversification of methods. At the same time, the government should provide supervision and evaluation of service effects, strengthen the quality and level of services, adjust and optimize services in a timely manner, and ensure the effectiveness and satisfaction of services.

5. Optimize the environment and enhance the development space

Optimizing the environment refers to optimizing the development environment of specialized new enterprises, providing good external conditions and internal foundation for the development of specialized new enterprises, enhancing the development space and potential of specialized new enterprises, and promoting the growth and leadership of specialized new enterprises. Specifically, the environment can be optimized in the following ways:

Optimize the rule of law environment and provide legal protection. The government should optimize the legal environment of specialized and special new enterprises, improve the laws and regulations of specialized and special new enterprises, protect the legitimate rights and interests of specialized and special new enterprises, maintain the market order of specialized and special new enterprises, and promote the fair competition of specialized and special new enterprises. At the same time, the government should strengthen the legal services of specialized new enterprises, provide legal advice, legal aid, legal training, legal arbitration, etc., and improve the legal awareness and legal capabilities of specialized new enterprises.

Optimize the market environment and provide market opportunities. The government should optimize the market environment for specialized new enterprises, break down market barriers, eliminate market barriers, expand market access, increase market choices, and promote the market participation of specialized new enterprises. At the same time, the government should expand the market space of specialized new enterprises, open up the domestic market, expand the international market, cultivate emerging markets, provide market opportunities, and promote the market development of specialized new enterprises.

Optimize the talent environment and provide talent support. The government should optimize the talent environment of specialized and special new enterprises, improve the talent policy of specialized and special new enterprises, encourage the introduction of talents in specialized and special new enterprises, support the training of talents in specialized and special new enterprises, ensure the treatment of talents in specialized and special new enterprises, and promote the retention of talents in specialized and special new enterprises. At the same time, the government should strengthen the talent service of specialized new enterprises, provide talent information, talent training, talent exchange, talent evaluation, etc., and improve the talent level and quality of specialized new enterprises.

Optimize the ecological environment and provide ecological protection. The government should optimize the ecological environment of specialized and special new enterprises, strengthen the ecological supervision of specialized and special new enterprises, guide the ecological responsibility of specialized and special new enterprises, support the ecological innovation of specialized and special new enterprises, reward the ecological contribution of specialized and special new enterprises, and promote the ecological civilization of specialized and special new enterprises. At the same time, the government should strengthen the ecological services of specialized new enterprises, provide ecological assessment, ecological compensation, ecological education, ecological cooperation, etc., and improve the ecological awareness and ecological capabilities of specialized new enterprises.

4. Shangpu Consulting Company's Service Cases in Specialized New Enterprise Cultivation

Shangpu Consulting Co., Ltd. is a consulting service organization specializing in the cultivation of specialized and special new enterprises. It has a high-quality team composed of professional consultants, industry experts, academic experts, policy experts, etc., providing comprehensive, full-cycle and full-chain cultivation services for specialized and special new enterprises to help specialized and special new enterprises achieve rapid growth, rapid development and rapid growth. The services of Champu Consulting mainly include the following aspects:

Nurturing planning. According to the development stage and characteristics of specialized and special new enterprises, Shangpu Consulting Company formulates the cultivation plan of specialized and special new enterprises, including cultivation objectives, cultivation paths, cultivation measures, cultivation indicators, etc., to provide clear direction and guidance for the development of specialized and special new enterprises.

Nurturing diagnostics. According to the actual situation of specialized and special new enterprises, Shangpu Consulting Company conducts the cultivation and diagnosis of specialized and special new enterprises, including the cultivation status, cultivation problems, cultivation risks, cultivation opportunities, etc., to provide objective evaluation and analysis for the development of specialized and special new enterprises.

Nurturing counseling. According to the cultivation needs of specialized and special new enterprises, Shangpu Consulting Company provides cultivation guidance for specialized and special new enterprises, including cultivation training, cultivation consultation, cultivation guidance, cultivation supervision, etc., to provide professional support and services for the development of specialized and special new enterprises.

Cultivate docking. According to the cultivation resources of specialized and special new enterprises, Shangpu Consulting Company carries out the cultivation and docking of specialized and special new enterprises, including cultivation policies, cultivation funds, cultivation market, cultivation talents, cultivation technology, etc., to provide rich resources and opportunities for the development of specialized and special new enterprises.

Incubation assessment. According to the cultivation effect of specialized and special new enterprises, Shangpu Consulting Company conducts the cultivation evaluation of specialized and special new enterprises, including cultivation results, cultivation quality, cultivation benefits, cultivation level, etc., to provide timely feedback and improvement for the development of specialized and special new enterprises.

Shangpu Consulting Company has many service cases in the cultivation of specialized and special new enterprises, one of which is a typical case is a manufacturer specializing in high-end CNC machine tools in Guangdong Province. The company is a growth-oriented specialized new enterprise, mainly producing high-precision, high-efficiency, high-reliability CNC machine tools, products are widely used in aviation, aerospace, automotive, energy and other fields, is one of the leading enterprises in the domestic CNC machine tool industry. With the help of Shangpu Consulting Company, the company has formulated a cultivation plan for specialized and special new enterprises, and clarified the cultivation goals and paths, that is, from a growth-oriented specialized and special new enterprise to a leading specialized and special new enterprise, from a domestic leader To the international leader. According to the cultivation needs of the enterprise, the company provides the following cultivation services:

Nurturing diagnostics. Shangpu Consulting Company has carried out a comprehensive cultivation and diagnosis of the enterprise, analyzed the cultivation status, cultivation problems, cultivation risks and cultivation opportunities of the enterprise, and provided an objective evaluation and analysis for the cultivation of the enterprise. Shangpu Consulting Company found that the company has strong advantages in technological innovation, product quality, market share, etc., but there are still some shortcomings in brand building, international cooperation, and talent training, which need to be further strengthened and improved.

Nurturing counseling. According to the cultivation problems of the enterprise, Shangpu consulting company provides targeted cultivation guidance for the enterprise, including cultivation training, cultivation consultation, cultivation guidance, cultivation supervision, etc., providing professional support and services for the cultivation of the enterprise. Through cultivation and training, Shangpu Consulting Company has improved the cultivation awareness and ability of the enterprise, solved the cultivation confusion and problems of the enterprise through cultivation consultation, helped the cultivation implementation and implementation of the enterprise through cultivation guidance, and ensured the cultivation quality and effect of the enterprise through cultivation supervision.

Cultivate docking. According to the cultivation resources of the enterprise, Shangpu consulting company has carried out effective cultivation and docking for the enterprise, including cultivation policy, cultivation fund, cultivation market, cultivation talent, cultivation technology, etc., which provides rich resources and opportunities for the cultivation of the enterprise. Through the cultivation policy, Shangpu Consulting Company has helped the enterprise enjoy various national and local preferential policies. Through the cultivation funds, it has helped the enterprise obtain bank loans, venture capital, government subsidies and other financial support. Through the cultivation of the market, it has helped the enterprise to expand its market channels and customer base at home and abroad. Through the cultivation of talents, it has helped the enterprise to introduce and cultivate a number of high-quality talents, Through the cultivation of technology, help the enterprise to establish a platform and mechanism for technical cooperation and exchange with universities, scientific research institutions and industry associations.

Incubation assessment. According to the cultivation effect of the enterprise, Shangpu Consulting Company has carried out an objective cultivation evaluation for it, including cultivation results, cultivation quality, cultivation efficiency, cultivation level, etc., providing timely feedback and improvement for the cultivation of the enterprise. Shangpu Consulting Company found that in the process of cultivation, the enterprise has achieved remarkable cultivation results, improved the quality of cultivation, increased the efficiency of cultivation, and improved the level of cultivation. it has realized the transformation from a growth-oriented specialized new enterprise to a leading specialized new enterprise, and moved forward from a domestic leader to an international leader.

The service case of Shangpu Consulting Company shows that the cultivation of specialized new enterprises is a systematic project, which needs the participation and support of the government, enterprises, society and other parties, needs to establish a perfect cultivation system and mechanism, needs to provide an optimized cultivation environment and cultivation service, and needs to realize an efficient cultivation process and cultivation effect, In order to promote the healthy growth and rapid development of specialized new enterprises, to contribute to the advanced industrial base and the modernization of the industrial chain in China.

Conclusion

Specialized and special new enterprises are an important force to promote the advanced industrial foundation and the modernization of the industrial chain, and an important way to enhance the overall level and competitiveness of my country's manufacturing industry. Starting with the concept, characteristics, value and current situation of specialized new enterprises, this paper analyzes the main problems and challenges faced by specialized new enterprises, and puts forward the ideas and suggestions for constructing the cultivation system of specialized new enterprises, including gradient cultivation, innovation drive, policy support, precision service and optimization of the environment. Taking Shangpu Consulting Company as a case, this paper introduces its service content, method and effect in the cultivation of specialized new enterprises, and shows the practical effect and value of the cultivation system of specialized new enterprises.