Definition and Characteristics of 1. Specialized Special New Enterprises

Specialized and special new enterprises refer to small and medium-sized enterprises with strong competitiveness, high degree of specialization, strong innovation ability and great development potential in the market segment, and are an important force to promote industrial transformation and upgrading and achieve high-quality development. The definition and characteristics of specialized new enterprises can be summarized from the following aspects:

-Specialization. Specialized and special new enterprises adhere to the professional development strategy, long-term focus and deep cultivation in a certain link or a certain product in the industrial chain, and can provide key parts, components and supporting products for large enterprises and large projects, or directly face the market and have Private brand products with competitive advantages.

-Refinement. Specialized and special new enterprises pay attention to product quality and performance, continuously improve the level of production technology and technology, meet the personalized and diversified needs of customers, and increase the added value of products and market share.

-Characteristics. Specialized and special new enterprises have distinctive characteristics and advantages, have formed their own core competitiveness, can occupy a leading position in the market segment, or have a high reputation and influence in the domestic and foreign markets.

-New type. Specialized and special new enterprises have the ability of continuous innovation and R & D investment, constantly innovate in R & D design, manufacturing, marketing, internal management and other aspects and achieve remarkable benefits, which has certain demonstration and promotion value.

2. the conditions and processes of specialized new enterprises.

The cultivation and identification of specialized new enterprises is an important policy measure implemented by the state to promote the healthy development of small and medium-sized enterprises, which aims to stimulate the innovative vitality of small and medium-sized enterprises, enhance the professional level of small and medium-sized enterprises, and cultivate a number of "specialized, special and new" small and medium-sized enterprises with international competitiveness. The conditions and processes for the cultivation and identification of specialized new enterprises mainly include the following aspects:

-Basic conditions. The applicant enterprise has been registered for industry and commerce in the People's Republic of China, has been operating continuously for more than 3 years, has independent legal personality, meets the "Regulations on the Standards for Small and Medium-sized Enterprises", and belongs to the "specialized, special and new" small and medium-sized enterprises recognized or cultivated by the provincial-level small and medium-sized enterprises or other small and medium-sized enterprises with strong innovation ability and outstanding market competitive advantages. Enterprises that have one of the following circumstances shall not be recommend: those that provide false information during the application process; those that have had major safety, quality, and environmental pollution accidents in the past three years; those that have committed tax evasion or other violations of laws and regulations, and serious dishonesty.

-Special conditions. The applicant enterprise shall meet one of the following special conditions: economic benefit, the average growth rate of main business income or net profit in the past two years up to the end of last year has reached more than 5%, and the asset liability ratio of the enterprise is not higher than 70%; the degree of specialization, as of the end of last year, the enterprise has been engaged in specific market segments for 3 years or more; the main business income accounts for more than 70% of the operating income; the leading products have the top 3 market segments in the province, and enjoy high visibility and influence in the domestic industry segments; innovation ability, the company has 2 valid invention patents or utility model patents, design patents, 5 or more software copyrights; self-built or jointly established R & D institutions with universities and scientific research institutions, set up technology research institutes, enterprise technology centers, enterprise engineering centers, academician expert workstations, postdoctoral workstations, etc.; in R & D and design, manufacturing, supply chain management and other links, at least one core business adopts information system support; operation and management, the enterprise has its own brand; obtain relevant management system certification, or product production implements international, domestic and industry standards, or the product has passed the product certification of developed countries and regions.

-Classification conditions. The applicant enterprise must meet one of the following classification conditions: the operating income of the previous year was 0.1 billion yuan and above, and the proportion of R & D expenditure in the operating income in the past two years was not less than 3%; the operating income of the previous year was 50 million yuan (inclusive) -0.1 billion yuan (Excluding), and the proportion of R & D expenditure in operating income in the past 2 years is not less than 6%; the operating income of the previous year was less than 50 million yuan, at the same time, it meets that the amount of new equity financing (paid-in) in the past 2 years is more than 80 million yuan (inclusive), and the R & D investment is more than 30 million yuan (inclusive), and the R & D personnel account for more than 50% (inclusive) of the total number of employees of the enterprise. The innovative achievements belong to the key technologies of the subdivided industries in the "2. key areas" of this notice, and have made major breakthroughs.

-Declaration process. The declaration and review of specialized new enterprises take the form of a combination of online reporting and offline reporting. Online and offline data should be consistent. Enterprises through the high-quality SME gradient cultivation platform (zjtx.miit.gov.cn) unified declaration. According to the application materials listed in this notice, they will be uploaded from March 15 to April 10, 2023. The provincial department in charge of small and medium-sized enterprises shall submit the official documents stamped with the official seal, the fifth batch of specialized and new "Little Giant" enterprise applications and application materials (in triplicate) to the Ministry of Industry and Information Technology before May 10, 2023. Department of Small and Medium Enterprises. The competent department of small and medium-sized enterprises at the provincial level shall conduct a preliminary examination of the application materials, and the enterprises that pass the preliminary examination shall be reviewed by experts organized by the competent department of small and medium-sized enterprises at the provincial level, and the enterprises that pass the review shall be recommend to the Ministry of Industry and Information Technology by the competent department of small and medium-sized enterprises at the provincial level. The Ministry of Industry and Information Technology organizes experts to review, and the enterprises that pass the review shall be publicized and issued certificates by the Ministry of Industry and Information Technology.

The Development Advantages and Challenges of 3. Specialized and New Enterprises

As a special type of small and medium-sized enterprises, specialized new enterprises have the following development advantages:

Policy support. The state and local governments have given various policy support to specialized new enterprises, including tax incentives, financial subsidies, financial loans, scientific and technological innovation, personnel training, market expansion, etc., providing a good external environment for the growth and development of specialized new enterprises.

market demand. Specialized and special new enterprises can keep up with market changes, flexibly adjust product structure and service mode, meet the personalized and diversified needs of customers, improve customer satisfaction and loyalty, and enhance market competitiveness and anti-risk ability.

technological innovation. Specialized and special new enterprises have strong technological innovation capabilities and R & D investment, and can continuously develop and launch new products, new technologies, new processes, and new materials, form their own core technologies and patents, and increase the added value of products and brand influence.

Talent incentives. Specialized and special new enterprises pay attention to the cultivation and motivation of talents, and have established a high-quality, high-efficiency and high-creativity team, which can give full play to the subjective initiative and creativity of talents and enhance the cohesion and competitiveness of enterprises.

Specialized and special new enterprises are also facing some challenges and difficulties in the development process, mainly in the following aspects:

Shortage of funds. The development of specialized new enterprises requires a large amount of capital investment, but due to the small scale of specialized new enterprises, low credit rating, lack of collateral and other reasons, it is often difficult to obtain sufficient loans from banks and other financial institutions, resulting in a tight capital chain, affecting the normal operation and expansion of enterprises.

Brain drain. The development of specialized new enterprises is inseparable from the support of talents. However, due to the relatively low salary level, welfare treatment and career development of specialized new enterprises, it is often difficult to attract and retain excellent talents, resulting in brain drain and affecting the innovation ability and competitiveness of enterprises.

Intellectual property protection. The core competitiveness of specialized and special new enterprises lies in their intellectual property rights, but due to their weak awareness of intellectual property rights, low level of intellectual property management, weak ability to protect intellectual property rights and other reasons, it is often difficult to effectively protect their intellectual property rights, resulting in the infringement or loss of intellectual property rights, affecting the interests and development of enterprises.

The market competition is fierce. Although specialized and special new enterprises have certain advantages in market segmentation, they are also facing strong competitors from home and abroad, such as large enterprises, multinational companies, and other specialized and special new enterprises. These competitors often have Stronger financial strength, technical level, brand influence, etc., have brought huge pressure and challenges to the development of specialized and special new enterprises.

Service Cases of 4. Champ Consulting

Shangpu Consulting is a company specializing in specialized and special new enterprise consulting services. It is committed to providing a full range of solutions for specialized and special new enterprises to help specialized and special new enterprises achieve rapid growth and sustainable development. The range of services offered by Champ Consulting includes:

Specializing in the cultivation and identification of new enterprises. Shangpu Consulting provides professional cultivation and identification consulting services for specialized and special new enterprises, helps specialized and special new enterprises understand and master the definition, characteristics, conditions and processes of specialized and special new enterprises, assists specialized and special new enterprises in self-assessment and optimization, guides specialized and special new enterprises in preparing and submitting application materials, coordinates and communicates with relevant departments and experts, and helps specialized and special new enterprises to successfully pass cultivation and identification and enjoy relevant policy support.

Specializing in the innovation and development of new enterprises. Shangpu Consulting provides professional innovation and development consulting services for specialized and special new enterprises, helps specialized and special new enterprises analyze and grasp market demand and changes, formulate and implement innovation and development strategies, and enhance the technological innovation capabilities of specialized and special new enterprises And R & D investment, promote the improvement of product quality and performance of specialized and special new enterprises, and enhance the market competitiveness and anti-risk ability of specialized and special new enterprises.

Specializing in talent and management of new businesses. Shangpu Consulting provides professional talents and management consulting services for specialized and special new enterprises, helps specialized and special new enterprises to establish and improve talent training and incentive mechanisms, attract and retain outstanding talents, and improve the talent level of specialized and special new enterprises And team efficiency, enhance the cohesion and competitiveness of specialized and special new enterprises, and at the same time, help specialized and special new enterprises optimize and improve internal management, and improve the operational efficiency and efficiency of specialized and special new enterprises, to achieve the standardization and standardization of specialized new enterprises.

Specialize in the brand and market of special new enterprises. Shangpu Consulting provides professional brand and market consulting services for specialized and special new enterprises, helps specialized and special new enterprises to build and enhance their own brands, and increases the brand awareness and influence of specialized and special new enterprises. expand the market share and coverage of specialized and special new enterprises, open up domestic and foreign markets of specialized and special new enterprises, find and establish partners, participate in international competition and cooperation, and improve the international level of specialized and special new enterprises.

Champ Consulting's service cases are as follows:

Case 1: A biomedical company. The company is a small and medium-sized enterprise specializing in the research and development and production of biomedicine. The main product is an innovative drug for the treatment of tumors. The company has strong capabilities in technological innovation, but there are some difficulties in market development, such as low product awareness, low market share, and many competitors. Shangpu Consulting provided the enterprise with brand and market consulting services of specialized and special new enterprises, and helped the enterprise to formulate a set of brand strategy, including determining brand positioning, designing brand image, making brand publicity, carrying out brand promotion, etc. At the same time, it helped the enterprise to analyze the demand and competition situation of the target market and formulate a set of market strategy, including the choice of appropriate channels, the establishment of cooperative relations, participation in industry exhibitions, public relations activities. Through the services of Shangpu Consulting, the company's brand awareness and influence have been significantly improved, and its market share and sales have also increased significantly.

Case 2: A new energy vehicle company. The company is a small and medium-sized enterprise specializing in the research and development and production of new energy vehicles. The main product is a new energy vehicle using hydrogen fuel cell technology. The enterprise has a strong advantage in product innovation, but there are some problems in talent and management, such as lack of talent, brain drain, management confusion, low efficiency and so on. Shangpu Consulting provides the company with talents and management consulting services for specialized new companies, and helps the company establish a set of talent strategies, including formulating talent needs, recruiting talents, training talents, motivating talents, retaining talents, etc. At the same time, Help the company optimize its internal management, including formulating management systems, establishing management processes, implementing management monitoring, and improving management effects. Through the services of Shangpu Consulting, the company's talent level and team stability have been improved, and management efficiency and efficiency have also been significantly improved.

Case 3: A smart home company. The company is a small and medium-sized enterprise specializing in the development and production of smart home products. The main product is a smart home system based on Internet of Things technology. The enterprise has great potential in market demand, but there are some obstacles in innovation and development, such as backward technology, single product, lack of innovation, slow development and so on. Shangpu Consulting provided the enterprise with innovation and development consulting services for specialized new enterprises, helped the enterprise analyze market demand and changes, and formulated a set of innovation and development strategies, including increasing R & D investment, developing new products, adopting new technologies, expanding new markets, and so on. At the same time, it helped the enterprise to apply for the cultivation and identification of specialized new enterprises, Enjoy the relevant policy support. Through the services of Shangpu Consulting, the company's technological innovation capabilities and R & D investment have been improved, product quality and performance have also been significantly improved, and market competitiveness and anti-risk capabilities have also been significantly enhanced.