Definition and Characteristics of 1. Specialized Special New Enterprises

There is no uniform standard for the definition of specialized new enterprises, and different countries and regions may have different understandings and divisions. However, in general, specialized new enterprises have the following common characteristics:

Specialization: Specialized and special new companies usually focus on a certain field or industry, have deep professional knowledge and technology, can provide high-quality, high value-added and efficient products or services, meet the special needs and expectations of customers, and form Own core competitiveness and brand influence.

Innovation: Specialized and special new enterprises continue to pursue innovation in technology, products, services, management and models, can seize market changes and opportunities, develop new solutions and value propositions, create new market demand and space, and maintain Own leading edge and differentiation advantage.

Marketization: Specialized new companies have clear market positioning and goals, can accurately identify and meet customer needs and preferences, establish and maintain good customer relationships and loyalty, and expand and stabilize their market share and profit margins.

Growth: Specialized and special new enterprises have a strong willingness and ability to grow, and can achieve their own scale expansion and business expansion through continuous innovation and market development, increase their income and profits, and increase their market value and social value.

2. the conditions and processes of specialized new enterprises.

The growth of specialized new enterprises is not achieved overnight, but needs to meet certain conditions and experience certain processes. According to the experience and research of Shangpu Consulting Company, the conditions and processes of specializing in new enterprises can be summarized as follows:

Choice: Selection is the first and most important step in specializing in new enterprises. Choosing means to clarify one's own professional field and industry, find one's own advantages and characteristics, determine one's own market positioning and goals, choose one's own customer base and competitors, choose one's own innovation direction and strategy, and choose one's own growth path and goals. Selection requires specialized new enterprises to have a clear vision and strategy, keen insight and judgment, and courageous decision-making and execution.

Learning: Learning is the second and most basic step for specialized new enterprises. Learning means constantly acquiring and updating one's own professional knowledge and technology, constantly understanding and analyzing one's own market environment and customer needs, constantly exploring and trying one's own innovative methods and models, and constantly evaluating and improving one's own product quality and service level. Learning requires specialized and special new enterprises to have strong curiosity and thirst for knowledge, open thinking and vision, and continuous investment and improvement.

Creation: Creation is the third step and the core step of specializing in new enterprises. To create means to use their own professional knowledge and technology, combined with their own market environment and customer needs, to develop innovative and valuable products or services, to create a value proposition in line with their own market positioning and goals, and to create experiences and effects that can attract and retain customers. Creation requires specialized and special new enterprises to have a high degree of creativity and innovation, rich practice and experience, and excellent team and cooperation.

Communication: Communication is the fourth and most critical step for specialized new enterprises. Communication means to pass on the characteristics and advantages of one's own products or services to target customers and markets through effective channels and methods, pass on one's own value proposition and brand image, pass on one's own innovative ideas and achievements, and pass on one's own growth momentum and potential. Communication requires specialized and special new enterprises to have accurate positioning and analysis, professional marketing and promotion, and good reputation and reputation.

Growth: Growth is the fifth and final step in specializing in new businesses. Growth means to achieve their own market share and profit margin through continuous creation and dissemination, to achieve their own scale expansion and business expansion, to achieve their own income and profit increase, to achieve their own market value and social value increase. Growth requires specialized new enterprises to have clear goals and plans, effective management and control, and stable finances and risks.

3. Champ Consulting's Success Story

Shangpu Consulting Company is a professional consulting service organization, dedicated to helping customers become specialized new enterprises, providing a full range of consulting and support from selection, learning, creation, communication to growth. Shangpu Consulting has a high-quality team composed of industry experts, market analysts, innovative designers, marketing planners and project managers, as well as a set of comprehensive consulting methods and tools, which can provide customized consulting solutions according to the different needs and situations of customers. Here are just a few examples:

Example 1: An enterprise specializing in biomedical research and development hopes to enhance its innovation ability and market competitiveness and become a specialized new enterprise. Champ Consulting provides the following consulting services:

Choice: Help the company to clarify its professional field and industry, that is, biomedicine, find its own advantages and characteristics, that is, it has a high-level R & D team and a batch of potential drug candidates, and determine its own market positioning and goals., That is, for specific diseases and populations, to provide safe and effective treatment plans, to choose their own customer groups and competitors, that is, hospitals, doctors, patients and other biomedical enterprises choose their own innovation direction and strategy, that is, take R & D as the core, market as the guidance, cooperation as the means, and patent as the guarantee, choose their own growth path and goal, that is, through continuous R & D and listing, to achieve their own scale expansion and business expansion, and improve their income and profits, increase their market value and social value.

Learning: help the enterprise to continuously acquire and update its own professional knowledge and technology, including the latest theories, methods, technologies, standards and regulations of biomedicine, and constantly understand and analyze its own market environment and customer needs, including the epidemic trend of diseases, the treatment needs of patients, the prescription habits of doctors, the purchasing policies of hospitals, the dynamics of competitors, etc, constantly explore and try their own innovative methods and models, including new drug design, synthesis, screening, evaluation, clinical trials, registration, marketing, etc., and constantly evaluate and improve their product quality and service level, including drug safety, effectiveness, stability, convenience, price, after-sales, etc.

Creation: Help the company to use its own professional knowledge and technology, combined with its own market environment and customer needs, to develop innovative and valuable products or services, for example, for a rare disease, to develop a new drug, After clinical trials, it has been proved that it has significant efficacy and fewer side effects, and has been approved by the State Drug Administration, be welcomed by doctors and patients, and create value propositions that meet their own market positioning and goals. For example, the company uses the slogan of "professionalism, innovation, and responsibility" to convey the characteristics and advantages of its products or services to customers, and create Experiences and effects that can attract and retain customers. For example, the company provides perfect after-sales service, including the use of drug guidance, adverse reaction monitoring and treatment, drug supply and recovery, won the customer's trust and satisfaction.

Communication: help the enterprise to pass the characteristics and advantages of its products or services to the target customers and markets through effective channels and methods. For example, the enterprise publishes its R & D results and clinical data, shows its innovation ability and professional level, and transmits its value proposition and brand image by participating in various academic conferences, professional magazines, network media, etc, by designing and producing various promotional materials, advertisements, videos, etc., the company introduces the functions and effects of its products or services to customers, highlights its differentiated advantages and market position, and transmits its own innovative ideas and achievements. For example, the company proves the innovation and value of its products or services by applying for and obtaining various patents, awards, certifications, etc., and improves its popularity and influence, pass on its own growth momentum and potential, for example, the company will show its performance and prospects by announcing and forecasting its sales, profit margin, market share, growth rate, etc., and attract more customers and partners.

Growth: Help the company to achieve its own market share and profit margin through continuous creation and dissemination. For example, the company has formed a series of product lines through continuous research and development and listing, covering different diseases and people. Occupy a certain market share, achieve a higher profit margin, and realize its own scale expansion and business expansion. For example, the company has achieved continuous cooperation and mergers and acquisitions, expanding its own R & D network and sales channels, entering different regions and countries, improving its own market coverage, and realizing the increase of its own income and profits. For example, the enterprise increases its own capital and wealth through continuous investment and return, and improves its own market value and social value. For example, the enterprise through continuous contribution and dedication, it has improved the health and well-being of human beings and won the respect and praise of the society.

Example 2: An enterprise specializing in the production and sales of smart home equipment hopes to improve its level of specialization and marketization and become a specialized new enterprise. Champ Consulting provides the following consulting services:

Choice: Help the company to clarify its professional field and industry, that is, smart home, and find its own advantages and characteristics, that is, it has a high-level technical team and a group of intelligent and humanized equipment, and determine its own market positioning And goals, that is, for different families and individuals, provide a convenient and comfortable lifestyle, choose their own customer base and competitors, that is, families, individuals and other smart home enterprises choose their own innovation direction and strategy, that is, with technology as the core, user-oriented, platform as the means, data as the guarantee, choose their own growth path and goal, that is, through continuous production and sales, to achieve their own scale expansion and business expansion, improve their income and profits, and increase their market value and social value.

Learning: Help the company to continuously acquire and update its own professional knowledge and technology, including the latest smart home theories, methods, technologies, standards, regulations, etc., and constantly understand and analyze its own market environment and customer needs, including family Life habits, personal preferences and needs, the use of smart home scenarios and effects, the dynamics of competitors, etc, constantly explore and try their own innovative methods and models, including new equipment design, development, testing, production, installation, maintenance, etc., and constantly evaluate and improve their product quality and service level, including equipment function, performance, safety, beauty, ease of use, price, after-sales, etc.

Creation: Help the company to use its own professional knowledge and technology, combined with its own market environment and customer needs, to develop innovative and valuable products or services, for example, for the specific needs of a certain family, develop a new Smart home equipment, such as smart curtains, can automatically adjust switches and angles according to weather, time, temperature, light, etc, improve the comfort and energy-saving efficiency of the family, and create a value proposition that meets its own market positioning and goals. For example, the company uses the slogan of "smart, convenient, and comfortable" to convey the characteristics and advantages of its own products or services to customers. Create experiences and effects that can attract and retain customers. For example, the company provides complete user guides, online tutorials, customer service hotlines, etc, help customers quickly become familiar with and use their own products or services, improve customer satisfaction and loyalty.

Communication: help the enterprise to pass the characteristics and advantages of its products or services to the target customers and the market through effective channels and methods. For example, the enterprise shows the functions and effects of its products or services by participating in various exhibitions, forums, experience halls, etc., so as to attract customers' attention and interest, and pass on its value proposition and brand image, for example, by designing and producing various promotional materials, advertisements, videos, etc., the company introduces the advantages and benefits of its own products or services to customers, highlights its differentiated advantages and market position, and transmits its own innovative ideas and achievements. For example, the company proves the innovation and value of its products or services by applying for and obtaining various patents, awards, certifications, etc., and improves its popularity and influence, pass on its own growth momentum and potential, for example, the company shows its performance and prospects by announcing and forecasting its sales, profit margin, market share, growth rate, etc., and attracts more customers and partners.

Growth: help the enterprise to realize its own market share and profit margin through continuous creation and dissemination. For example, the enterprise has formed a series of product lines through continuous production and sales, covering different families and individuals, occupying a certain market share, realizing higher profit margin, and realizing its own scale expansion and business expansion. For example, the enterprise has formed a series of product lines through continuous production and sales, covering different families and individuals, expanding its own technical network and sales channels, entering different regions and countries, improving its own market coverage, and realizing the increase of its own income and profits. For example, the enterprise has increased its own capital and wealth through continuous investment and return, and improved its own market value and social value. For example, the enterprise has made continuous contributions and contributions, it has improved the quality of human life and happiness, and won the respect and praise of the society.