The concept and significance of 1. specialized and special new enterprises.

Specialized and special new enterprises refer to small and medium-sized enterprises with strong competitiveness, high degree of specialization and strong innovation ability in market segments. They are high-quality small and medium-sized enterprises cultivated and supported by the state. The identification and cultivation of specialized and special new enterprises aims to promote the high-quality development of small and medium-sized enterprises, enhance the industrial foundation and industrial chain level, and provide strong support for the construction of a new development pattern.

The concept of specialized and special new enterprises was first put forward by General Secretary Xi Jinping at the 2014 National Symposium on the work of small and medium-sized Enterprises, emphasizing the need to "cultivate a number of 'specialized and special new' small and medium-sized enterprises and enhance the innovation ability of small and medium-sized enterprises". In 2015, the State Council issued the "Guiding Opinions on Promoting the Healthy Development of Small and Medium-sized Enterprises", which clearly stated that it is necessary to "establish a gradient cultivation mechanism for specialized and special new small and medium-sized enterprises", and to include specialized and special new enterprises as an important part of high-quality small and medium-sized enterprises. National SME development plan. In 2016, the Ministry of Industry and Information Technology issued the "Guiding Opinions of the Ministry of Industry and Information Technology on Promoting the Development of" Specialized, Special and New "Small and Medium-sized Enterprises", which further clarified the identification standards, cultivation measures and dynamic management mechanisms for specialized and special new enterprises. In 2017, the Ministry of Industry and Information Technology issued the Interim Measures for the Administration of Gradient Cultivation of High-quality Small and Medium-sized Enterprises, which divided specialized and special new enterprises into two levels: provincial and national, which were identified and cultivated by the provincial SME authorities and the Ministry of Industry and Information Technology respectively.

The significance of specialized and special new enterprises is that they are the best among small and medium-sized enterprises, an important part of the industrial chain supply chain, an important force for innovation-driven development, and an important support for economic transformation and upgrading. Specialized and special new enterprises focus on market segmentation, build their own brands, improve product quality and technical level, meet market demand and consumption upgrades, and provide key parts, components and supporting products for large enterprises and large projects, or directly face Private brand products with market and competitive advantages have realized the development of specialization, differentiation and high added value. Through continuous innovation, strengthening R & D investment, owning independent intellectual property rights, mastering core technologies, and improving innovation capabilities, specialized and special new enterprises have formed an independent and controllable innovation system, which provides technical support and support for promoting industrial technological progress and industrial structure optimization. Talent support. Specialized and special new enterprises have created economic and social benefits by standardizing operation and management, strengthening brand building, increasing market share, and enhancing anti-risk capabilities to promote economic growth and employment expansion.

Application conditions and working procedures for 2. specialized new enterprises

The application conditions for specialized new enterprises are divided into three aspects: basic conditions, special conditions and classification conditions, as follows:

(I) basic conditions

1. Small and medium-sized enterprises that have been registered for industry and commerce in the People's Republic of China, have been operating continuously for more than 3 years, have independent legal personality, and meet the "Regulations on the Standards for Small and Medium-sized Enterprises", and are recognized or cultivated by the provincial-level SME authorities. "New" small and medium-sized enterprises or other small and medium-sized enterprises with strong innovation ability and outstanding market competitive advantages.

2. Adhere to the professional development strategy, focus on and deeply cultivate a certain link or a certain product in the industrial chain for a long time, and can provide key parts, components and supporting products for large enterprises and large projects, or directly face the market and have a competitive advantage Private brand products.

3. With continuous innovation ability and R & D investment, continuous innovation in R & D design, manufacturing, marketing, internal management and other aspects and achieved significant benefits, has a certain demonstration and promotion value.

4. Attach importance to and implement long-term development strategy, standardized corporate governance, good reputation, strong sense of social responsibility, leading production technology, technology and product quality and performance in China, pay attention to green development, strengthen the construction of talent team, have good brand influence, and have the potential to develop into an international well-known enterprise in related fields.

Enterprises that have one of the following circumstances shall not be recommend: those that provide false information during the application process; those that have had major safety, quality, and environmental pollution accidents in the past three years; those that have committed tax evasion or other violations of laws and regulations, and serious dishonesty.

(II) Specific Conditions

1. Economic benefits. The average growth rate of main business income or net profit in the past two years up to the end of last year has reached more than 5%, and the asset-liability ratio of the enterprise is not higher than 70%.

2. Degree of specialization. As of the end of last year, the enterprise has been engaged in a specific market segment for more than 3 years, and the proportion of the enterprise's main business income from the market segment has reached more than 50%, or the income from the market segment in the enterprise's main business income has reached more than 50 million yuan.

3. Innovative capacity. By the end of last year, the proportion of R & D investment in the main business income reached more than 3%, or the R & D investment reached more than 3 million yuan; the enterprise has effective independent intellectual property rights, including patents, trademarks, copyrights, layout design of integrated circuits, etc., and is related to the main business of the enterprise; the enterprise participates in the formulation of national or industry standards, or the product quality and performance of the enterprise reaches the international advanced level, or enterprises to obtain national or provincial science and technology awards or innovation awards.

4. Market competitiveness. By the end of last year, the market share of the enterprise in its market segment reached more than 5%, or the market share of the enterprise in its market segment ranked in the top three, or the market share of the enterprise in its market segment ranked in the top ten and the growth rate reached more than 10%.

(III) classification conditions

According to the industry field to which the enterprise belongs, it is divided into three categories: manufacturing, service and other industries, and the corresponding classification conditions are formulated, as follows:

1. Manufacturing. The enterprise belongs to the manufacturing category in the National Economic Industry Classification, and meets one of the following conditions: the enterprise product belongs to the high-tech product in the "National Key Support High-tech Fields", or the enterprise product belongs to the "National Medium and Long-term Science and Technology Development Plan Outline (2006-2020)" Strategic emerging industries, or the enterprise product belongs to the "Made in China 2025" key areas, or the products of the enterprise belong to the advanced manufacturing industry in the "Guiding Opinions of the Ministry of Industry and Information Technology on Accelerating the Development of Advanced Manufacturing Industry.

2. Services. Enterprises belong to the categories of information transmission, software and information technology service industry, or scientific research and technology service industry, or leasing and business service industry, or culture, sports and entertainment industry, or other service industry in line with the national industrial policy, and meet one of the following conditions: the services provided by enterprises belong to the high-tech services in the high-tech fields supported by the state, or the services provided by the enterprise belong to the strategic emerging industries in the outline of the National medium-and long-term Science and Technology Development Plan (2006-2020), or the services provided by the enterprise belong to the modern service industry in the guidance of the Ministry of Industry and Information Technology on accelerating the Development of Advanced Manufacturing Industry.

3. Other industries. Enterprises belong to the categories of non-manufacturing and non-service industries in the Classification of National Economic Industries, and meet one of the following conditions: enterprise products or services belong to high-tech products or services in the High-tech Fields Supported by the State, or enterprise products or services belong to strategic emerging industries in the outline of the National medium-and long-term Science and Technology Development Plan (2006-2020), or enterprise products or services belong to the advanced manufacturing industry or modern service industry in the "Guiding Opinions of the Ministry of Industry and Information Technology on Accelerating the Development of Advanced Manufacturing Industry.

The application process for specialized new enterprises is divided into the following steps:

1. Voluntary application by the enterprise. Eligible small and medium-sized enterprises can voluntarily apply to the local provincial department in charge of small and medium-sized enterprises, fill in the application form for specialized and special new small and medium-sized enterprises, and provide relevant supporting materials.. Preliminary examination by the provincial department in charge of small and medium-sized enterprises. The provincial department in charge of small and medium-sized enterprises conducts a preliminary review of the basic conditions, special conditions and classification conditions of the applicant enterprise, forms a preliminary review opinion, and submits it to the Ministry of Industry and Information Technology.. Ministry of Industry and Information Technology review. The Ministry of Industry and Information Technology shall review the enterprises that have passed the preliminary examination, organize experts to conduct the review, form the review opinions, publicize and announce them.. The provincial department in charge of small and medium-sized enterprises identified. The Ministry of Industry and Information Technology will notify the provincial-level competent department of small and medium-sized enterprises of the list of enterprises that have passed the review, and the provincial-level competent department of small and medium-sized enterprises will identify the enterprises based on the review opinions of the Ministry of Industry and Information Technology, and issue the ''Specialized and Special New Small and Medium-sized Enterprise Certificate ".. Ministry of Industry and Information Technology for the record. The competent department of small and medium-sized enterprises at the provincial level shall submit the identified enterprise information to the Ministry of industry and information technology, and the Ministry of industry and information technology shall carry out the record management.

The declaration methods for specialized new enterprises are divided into online declaration and offline declaration, as follows:

1. Online declaration. The applicant enterprise can log in to the small and medium-sized enterprise information management system (http://sme.miit.gov.cn/) of the Ministry of Industry and Information Technology, register and log in to the account number, select the function of "Specialized and Special New Small and Medium-sized Enterprises Application Form", fill in the "Specialized and Special New Small and Medium-sized Enterprises Application Form" according to the system prompts, upload relevant certification materials, and submit the application information.. Declare offline. The applicant enterprise can obtain the application form for specialized and special new small and medium-sized enterprises from the local provincial competent department of small and medium-sized enterprises, fill in the application information according to the requirements of the form, attach relevant supporting materials, and submit the application materials.

The application skills and methods of 3. specialized and special new enterprises.

The application of specialized new enterprises is a systematic project, which requires enterprises to have clear objectives, adequate preparation, reasonable planning and effective implementation. In order to help small and medium-sized enterprises that intend to apply for specialized new enterprises to pass the identification smoothly, this paper analyzes the skills and methods of specialized new enterprises application, including how to select market segments, how to highlight specialized characteristics, how to improve innovation ability, how to standardize operation and management, etc., in combination with some customer cases of Shangpu consulting services:

(I) selection market segment

Market segment refers to a relatively independent group of consumers with similar demand characteristics in the market, which is the core competitive field of specialized new enterprises. The selection of market segments is the first and most critical step in the application of specialized new enterprises, because the selection of market segments directly affects the degree of specialization, innovation ability and market competitiveness of enterprises, and is an important basis for the identification of specialized new enterprises. The techniques and methods for selecting market segments are as follows:

1. According to the actual situation of the enterprise, determine its main business and main products, analyze its advantages and disadvantages, find out its core competitiveness and differentiation advantages, and clarify its target market and target customers.

2. According to the development trend of the market, choose market segments that are in line with national industrial policies, have greater room for development, have a higher value-added rate, and have strong innovation potential, and avoid choosing market segments that are too saturated, competitive, and low-profit.

3. According to the characteristics of customers' needs, refine their target customer groups, understand their demand motivation, demand level, demand preference, purchase behavior, etc., provide products or services that meet their needs, and increase customer satisfaction and loyalty.

4. According to the situation of competitors, analyze their competitive position in the market segment, find out their competitive advantages and disadvantages, formulate reasonable competitive strategies, and improve their market share and brand influence.

Take a customer of Shangpu Consulting Service as an example. The customer is a small and medium-sized enterprise specializing in the research and development, production and sales of smart home systems. Its main product is smart door locks. The customer considered the following aspects when selecting a market segment:

1. The smart home system is a market segment that conforms to the national industrial policy, has a large development space, has a high value-added rate, and has strong innovation potential. It belongs to the high-tech products in the "High-tech Fields Supported by the State". It also belongs to the strategic emerging industries in the "National Medium and Long-term Science and Technology Development Plan Outline (2006-2020).

2. Smart door lock is an important part of the smart home system and a key product to ensure home security. It has high market demand and potential for consumption upgrades, and is a market segment with strong competitive advantages.

3. The target customer group of the customer is the owners or managers of high-end residential buildings, hotels, office buildings and other places. Their demand characteristics are higher requirements for safety, convenience, intelligence, personalization, etc., and they are willing to pay higher prices for high quality intelligent door locks.

4. The customer's competitive position in the smart door lock market is the leader. Its competitive advantage is that it has a self-developed smart door lock system with multiple unlocking methods, high security, remote control, voice interaction and other functions. The disadvantage is that the market promotion is not enough, the brand awareness is not high, and the marketing and brand building need to be strengthened.

Through the above analysis, the customer has identified its own market segment as the smart door lock market, which has laid the foundation for the application of specialized new enterprises.

(II) outstanding professional characteristics

Specialization characteristics refer to the characteristics of high degree of specialization, high level of specialization and strong professional image in the market segment. It is the core competitiveness of specialized new enterprises and an important basis for the identification of specialized new enterprises. Highlighting the characteristics of specialization is the second and most important step in the application of specialized new enterprises, because the prominence of specialized characteristics directly affects the market share, brand influence and development potential of enterprises. it is an important criterion for the evaluation of specialized new enterprises. The techniques and methods to highlight the characteristics of specialization are as follows:

1. Adhere to the professional development strategy, focus on and deeply cultivate the market segment for a long time, do not blindly follow the trend or transform, maintain their own core competitiveness and differentiation advantages, build their own brands, improve product quality and technical level, and meet market demand and consumption upgrade.

2. Strengthen the construction of professional talents, introduce and train professional technical talents, management talents, marketing talents, etc., improve the professional quality and ability of talents, stimulate the professional enthusiasm and creativity of talents, and form a professional corporate culture and atmosphere.

3. Strengthen the construction of professional cooperative relations, establish stable cooperative relations with upstream and downstream enterprises, enterprises in the same industry, scientific research institutes and universities, share resources, information, technology and market, so as to achieve mutual benefit and win-win results, and enhance the influence and voice of specialization.

4. Strengthen the construction of professional brands, show their professional products and services by participating in exhibitions, press conferences, forums, selection and other activities, improve their professional popularity and reputation, and establish their professional image and status.

Take another customer of Shangpu Consulting Services as an example. This customer is a small and medium-sized enterprise specializing in the research and development, production and sales of environmental monitoring instruments. Its main product is air quality monitors. When highlighting the characteristics of specialization, the customer has taken the following measures:

1. The customer adheres to the professional development strategy, focuses on the field of environmental monitoring instruments for a long time, does not turn to other fields at will, maintains its core competitiveness and differentiation advantages, creates its own brand "Qingfeng", improves product quality and technical level, and meets the market demand for air quality monitoring.

2. The customer strengthened the construction of professional talent team, introduced and trained a number of professional technical personnel, management personnel, marketing personnel, etc., improved the professional quality and ability of talents, stimulated the professional enthusiasm and creativity of talents, and formed a professional corporate culture and atmosphere.

3. The customer has strengthened the construction of professional cooperative relations, established stable cooperative relations with upstream and downstream enterprises, enterprises in the same industry, scientific research institutes, universities, etc., shared resources, information, technology, market, etc., and achieved mutual benefit and win-win results. Enhance the influence and voice of specialization.

4. The customer strengthened the construction of professional brand. By participating in exhibitions, conferences, forums, selection and other activities, he demonstrated his professional products and services, improved his professional reputation and reputation, and established his professional image and status.

Through the above measures, the customer has highlighted its own professional characteristics and laid a solid foundation for the application of specialized new enterprises.

(III) enhance innovation ability

Innovation ability refers to the ability of enterprises to innovate and achieve more significant benefits in market segments, which is the core driving force of specialized new enterprises and an important basis for the identification of specialized new enterprises. Improving innovation ability is the third step and the most difficult step in the application of specialized new enterprises, because the improvement of innovation ability requires enterprises to have continuous R & D investment, independent intellectual property rights, core technology level, effective innovation system, etc., which is an important index for the evaluation of specialized new enterprises. There are several techniques and methods to improve innovation ability:

1. Strengthen R & D investment, increase the proportion of R & D investment in the main business income, or increase the absolute amount of R & D investment, ensure the continuity and effectiveness of R & D activities, and provide financial support for innovation.

2. Strengthen the protection of intellectual property rights, apply for and maintain their own patents, trademarks, copyrights, integrated circuit layout designs, etc., to ensure that their own innovation results are not infringed or plagiarized, and to provide legal protection for innovation.

3. Strengthen technological innovation, master core technologies, improve technological level, form an independent and controllable technological system, and provide technological support for innovation.

4. Strengthen the construction of the innovation system, establish a sound innovation mechanism, innovation organization, innovation culture, innovation incentives, etc., to provide institutional guarantees for innovation.

Take another customer of Shangpu Consulting Services as an example. This customer is a small and medium-sized enterprise specializing in the research and development, production and sales of biomedicine. Its main product is anti-cancer drugs. The customer has taken the following measures to improve the innovation ability:

1. The customer strengthened R & D investment and increased the proportion of R & D investment in the main business income to more than 10%, which is much higher than the industry average, providing sufficient financial support for innovation.

2. The customer strengthened the protection of intellectual property rights, applied for and maintained his own patents, trademarks, copyrights, etc., to ensure that his innovation results were not infringed or plagiarized, and provided a strong legal guarantee for innovation.

3. The customer strengthened technological innovation, mastered the core technology, improved the technical level, formed an independent and controllable technical system, and provided solid technical support for innovation.

4. The customer has strengthened the construction of innovation system, established a sound innovation mechanism, innovation organization, innovation culture, innovation incentive, etc., providing a perfect system guarantee for innovation.

Through the above measures, the customer has improved his innovation ability and increased the possibility of success for the application of specialized new enterprises.

(IV) standardized operation and management

Operation and management refers to the standardized, efficient and high-quality management level of an enterprise in the market segment, which is the core guarantee of specialized new enterprises and an important basis for the identification of specialized new enterprises. Standardizing operation and management is the fourth and most basic step in the application of specialized new enterprises, because the standardization of operation and management directly affects the reputation, responsibility and efficiency of enterprises, and is an important basis for the evaluation of specialized new enterprises. Standardize management skills and methods have the following points:

1. Standardize corporate governance, establish a sound corporate governance structure, organizational structure, internal control system, etc., clarify the responsibilities, powers, and processes of various departments, and ensure the legal compliance, standardized operation, and effective supervision of the enterprise.

2. Standardize financial management, establish a sound financial system, financial statements, financial analysis, etc., reasonable arrangements for the raising, use and distribution of funds, to ensure the financial stability, financial transparency and financial optimization of enterprises.

3. Standardize production management, establish a sound production plan, production process, production quality, etc., reasonably arrange production input, output, storage, etc., to ensure the production safety, production efficiency and production quality of the enterprise.

4. Standardize market management, establish and improve market research, market planning, marketing, etc., reasonably arrange market development, maintenance, expansion, etc., to ensure the market demand, market competition and market development of enterprises.

Take another customer of Shangpu Consulting Services as an example. This customer is an enterprise specializing in the research and development, production and sales of new energy vehicles. Its main products are electric vehicles. The customer has taken the following measures in standardizing operation and management:

1. The customer has standardized corporate governance, established a sound corporate governance structure, organizational structure, internal control system, etc., clarified the responsibilities, powers, and processes of various departments, and ensured the legal compliance, standardized operation, and effective supervision of the enterprise.

2. The customer has standardized financial management, established a sound financial system, financial statements, financial analysis, etc., and reasonably arranged the raising, use and distribution of funds to ensure the financial soundness, financial transparency and financial optimization of the enterprise.

3. The customer standardized production management, established a sound production plan, production process, production quality, etc., and reasonably arranged production input, output, storage, etc., to ensure the production safety, production efficiency and production quality of the enterprise.

4. The customer standardized market management, established a sound market research, market planning, marketing, etc., reasonable arrangements for market development, maintenance, expansion, etc., to ensure that the enterprise's market demand, market competition, market development.

Through the above measures, the customer has standardized its own management and provided a solid foundation for the application of specialized new enterprises.

4. epilogue

Specialized and special new enterprises are high-quality small and medium-sized enterprises that the state focuses on cultivating and supporting. They are an important force to promote the high-quality development of small and medium-sized enterprises, improve the industrial foundation and industrial chain level, and provide strong support for the construction of a new development pattern. The application of specialized new enterprises is a systematic project, which requires enterprises to have clear objectives, adequate preparation, reasonable planning and effective implementation. Taking Shangpu Consulting as an example, this paper introduces the basic conditions, special conditions and classification conditions for the application of specialized new enterprises, as well as the working procedures and reporting methods of the application. At the same time, combined with some customer cases of Shangpu Consulting Service, the skills and methods of applying for specialized new enterprises are analyzed, including how to select market segments, how to highlight professional characteristics, how to improve innovation capabilities, and how to standardize management. The purpose of this paper is to provide reference and guidance for small and medium-sized enterprises that intend to apply for specialized new enterprises, to help them successfully pass the identification, enjoy relevant policy support, and achieve rapid development.