The basic concept of 1. specialized and special new enterprises.

Specialized and special new enterprises refer to small and medium-sized enterprises with strong competitiveness and innovation ability in market segments, and are an important force to promote industrial transformation and upgrading and high-quality economic development. Specialized and special new enterprises are characterized by specialization, refinement, specialization and innovation, that is, focusing on a certain market segment or a certain product, improving product quality and performance, forming their own characteristics and advantages, and constantly innovating and improving to meet the needs of the market and customers.

The advantages of specialized and special new enterprises are that they can quickly adapt to market changes, flexibly adjust production and business strategies, improve efficiency and reduce costs, enhance competitiveness and anti-risk ability, provide key parts, components and supporting products for large enterprises and large projects, or directly provide innovative products of their own brands to the market, so as to contribute to the stability and development of the industrial chain and supply chain.

The challenge of specialized and special new enterprises is to face the constraints of technology, talents, capital and market. They need to constantly improve their innovation ability and professional level, strengthen cooperation and exchanges with large enterprises, universities and scientific research institutions, broaden financing channels and market space, standardize corporate governance and social responsibility, and improve brand influence and social recognition.

The Identification Standard of 2. Specialized and Special New Enterprises

The identification standard of specialized new enterprises refers to a series of conditions and requirements formulated by the state and local governments according to the characteristics and development needs of specialized new enterprises, which are used to evaluate and select specialized new enterprises and provide them with corresponding policy support and services. The identification criteria for specialized new enterprises mainly include basic conditions, special conditions and classification conditions, as follows:

(I) basic conditions

1. Small and medium-sized enterprises that have been registered for industry and commerce in the People's Republic of China, have been operating continuously for more than 3 years, have independent legal personality, and meet the "Regulations on the Standards for Small and Medium-sized Enterprises", and are recognized or cultivated by the provincial-level SME authorities. "New" small and medium-sized enterprises or other small and medium-sized enterprises with strong innovation ability and outstanding market competitive advantages.

2. Adhere to the professional development strategy, focus on and deeply cultivate a certain link or a certain product in the industrial chain for a long time, and can provide key parts, components and supporting products for large enterprises and large projects, or directly face the market and have a competitive advantage Private brand products.

3. With continuous innovation ability and R & D investment, continuous innovation in R & D design, manufacturing, marketing, internal management and other aspects and achieved significant benefits, has a certain demonstration and promotion value.

4. Attach importance to and implement long-term development strategy, standardized corporate governance, good reputation, strong sense of social responsibility, leading production technology, technology and product quality and performance in China, pay attention to green development, strengthen the construction of talent team, have good brand influence, and have the potential to develop into an international well-known enterprise in related fields.

Enterprises that have one of the following circumstances shall not be identified: those that provide false information during the application process; those that have had major safety, quality, and environmental pollution accidents in the past three years; those that have committed tax evasion or other violations of laws and regulations, and serious dishonesty.

(II) Specific Conditions

1. Economic benefits. The average growth rate of main business income or net profit in the past two years up to the end of last year has reached more than 5%, and the asset-liability ratio of the enterprise is not higher than 70%.

2. Degree of specialization. As of the end of last year, the company has been engaged in specific market segments for 3 years or more; the main business income accounts for more than 70% of the operating income; the leading product's market share in the province's top 3 market segments, and in the domestic industry segments Enjoy high visibility and influence.

3. Innovative capacity. The enterprise has 2 valid invention patents (including the exclusive right of layout design of integrated circuits, the same below) or 5 or more utility model patents, appearance design patents and software copyrights; self-built or jointly established R & D institutions with institutions of higher learning and scientific research institutions, set up technology research institutes, enterprise technology centers, enterprise engineering centers, academician expert workstations, postdoctoral workstations, etc. Enterprises in R & D and design, manufacturing, supply chain management and other links, at least 1 core business is supported by information system.

4. Business management. The company has its own brand; it has obtained relevant management system certification, or its products are produced in accordance with international, domestic and industry standards, or its products have passed product certification in developed countries and regions (International Standards Association industry certification).

(III) classification conditions

1. The operating income of the previous year was 0.1 billion yuan and above, and the proportion of R & D expenditure in the operating income in the past two years was not less than 3%.

2. Last year's operating income was 50 million yuan (inclusive) -0.1 billion yuan (exclusive), and the proportion of R & D expenditure in operating income in the past two years was not less than 6%.

3. The operating income of the previous year was less than 50 million yuan, and the proportion of R & D expenditure in the operating income in the past two years was not less than 10%.

Measures to Cultivate 3. Specialized and New Enterprises

The cultivation measures of specialized new enterprises refer to a series of policies and services formulated by the state and local governments to promote the development of specialized new enterprises, mainly including finance, taxation, finance, science and technology, talents, market, etc., as follows:

(I) financial support. Certain financial subsidies are given to specialized and special new enterprises, mainly including R & D subsidies, patent application subsidies, brand building subsidies, exhibition subsidies, international certification subsidies, market development subsidies, etc. The specific standards and methods are formulated by various localities according to the actual situation.

(II) tax benefits. Certain tax preferences are given to specialized and special new enterprises, mainly including corporate income tax preferences, value-added tax preferences, consumption tax preferences, tariff preferences, property tax preferences, land use tax preferences, etc. The specific policies and scope are stipulated by the national and local tax authorities.

(III) financial services. Certain financial services are provided to specialized and special new enterprises, mainly including credit support, guarantee discount, risk compensation, equity investment, bond issuance, listing guidance, etc. Specific measures and conditions are formulated by various localities according to the actual situation.

(IV) scientific and technological innovation. Give certain scientific and technological innovation support to specialized and special new enterprises, mainly including scientific and technological plan projects, transformation of scientific and technological achievements, construction of scientific and technological platforms, scientific and technological cooperation and exchanges, scientific and technological personnel training, scientific and technological awards, etc. The specific contents and methods are formulated by various localities according to the actual situation.

(V) talent introduction. Provide certain talent introduction support to specialized and special new enterprises, mainly including talent introduction plans, talent introduction subsidies, talent housing policies, talent training policies, talent evaluation policies, talent incentive policies, etc., specific measures and standards are formulated by localities based on actual conditions.

(VI) market expansion. Provide certain market expansion support to specialized and special new enterprises, mainly including government procurement, public services, international cooperation, regional cooperation, industry associations, e-commerce, etc. The specific content and methods are formulated by various regions according to actual conditions.

The Development Trend of 4. Specialized and New Enterprises

The development trend of specialized new enterprises refers to the opportunities and challenges faced by specialized new enterprises in the current and future period of time, as well as the possible development direction and strategy, mainly including the following aspects:

(I) opportunities and challenges

1. Opportunity. The development opportunities of specialized and special new enterprises mainly come from the strong support of the state and local governments, the urgent demand of industrial transformation and upgrading, the new pattern of market competition, the new driving force of scientific and technological innovation, the new mode of personnel training, and the new height of social recognition, which provides a broad development space and superior development environment for specialized and special new enterprises.

2. Challenges. The development challenges of specialized new enterprises mainly come from the high requirements of technological innovation, the intensity of market competition, the seriousness of brain drain, the universality of capital shortage, the deficiency of management level, the importance of social responsibility and so on. It has brought great development pressure and severe development problems for specialized new enterprises.

(II) direction and strategy

1. Direction. The development direction of specialized and special new enterprises is mainly to adhere to the development concept of specialization, refinement, characteristics and innovation, constantly enhance their core competitiveness and market influence, realize the leapfrog development from small and beautiful to large and strong, and become a leading enterprise and international well-known enterprise in related fields.

2. Strategy. The development strategy of specialized and special new enterprises is to make full use of the policy support and service guarantee of national and local governments, strengthen cooperation and exchanges with large enterprises, universities and scientific research institutions, broaden financing channels and market space, standardize corporate governance and social responsibility, improve brand influence and social recognition, and constantly innovate and improve to meet the needs of the market and customers.

Case Analysis of 5. Shangpu Consulting Company

Shangpu Consulting Co., Ltd. is a comprehensive consulting service organization specializing in enterprise management consulting, strategic planning, market research, data analysis, human resources, financial management, etc., founded in 2008, headquartered in Beijing, with Shanghai, Guangzhou, Shenzhen, Chengdu and other branches, serving customers covering manufacturing, service, financial, education, medical, government agencies and other fields, is a typical specialized special new enterprise.

Advantages of (I) Champ Consulting

1. Specialization. Shangpu Consulting Company has a high-quality and high-level consulting team composed of experts, professors, doctors and masters from well-known universities and consulting institutions at home and abroad. It has rich theoretical knowledge and practical experience and can provide customers with professional, comprehensive and efficient consulting services.

2. Refinement. Shangpu Consulting Company pays attention to the in-depth understanding and detailed analysis of customers. According to the actual situation and needs of customers, it formulates customized consulting solutions, adopts advanced consulting methods and tools, and implements accurate consulting execution to ensure the consulting effect and customer satisfaction.

3. Characteristics. Shangpu Consulting Company has accumulated many years of consulting experience and cases, and has formed its own consulting philosophy and model. It is customer-centered, problem-oriented, value-oriented, and innovation-driven to provide customers with distinctive and valuable, Influential consulting services.

4. Innovation. Shangpu Consulting attaches importance to the innovation and improvement of consulting services, constantly introduces and trains new consulting talents, constantly studies and masters new consulting theories and technologies, constantly develops and launches new consulting products and services, and constantly improves the quality and level of consulting services.

(II) Champ Consulting's Challenge

1. Technological innovation. Facing the high requirements of technological innovation, Shangpu Consulting Company needs to constantly track and master the latest consulting theories and technologies at home and abroad, constantly update and optimize its consulting methods and tools, and constantly improve its consulting ability and level to adapt to the changes and needs of the market and customers.

2. Market competition. Shangpu Consulting Company is facing the fierce competition in the market. It needs to compete with other consulting agencies and freelance consultants at home and abroad. It needs to continuously consolidate and expand its customer base and market share, and needs to continuously improve its brand influence and reputation. In order to win the trust and recognition of the market and customers.

3. Brain drain. Facing the seriousness of brain drain, Shangpu Consulting Company needs to maintain and cultivate its core consulting team, provide competitive salary and benefits, provide attractive career development and learning opportunities, and provide a good corporate culture and atmosphere to retain and attract excellent consulting talents.

4. Shortage of funds. Shangpu Consulting Company is faced with the universality of capital shortage, needs to solve its own capital turnover and liquidity problems, needs to find and use various financing channels and methods, needs to reasonably plan and control its own costs and expenditures, and needs to improve its own profitability and cash flow to ensure its own stability and development.

5. Management level. Shangpu Consulting Company is faced with the deficiency of management level. It needs to establish and improve its own organizational structure and management system, establish and improve its own quality control and risk management, establish and improve its own internal communication and cooperation, and establish and improve its own performance evaluation and incentive mechanism to improve its own management efficiency and effect.

6. Social responsibility. Shangpu Consulting Company is faced with the importance of social responsibility, needs to fulfill its own social responsibilities and obligations, needs to pay attention to and participate in social public welfare and charitable activities, needs to pay attention to and protect the social environment and resources, needs to pay attention to and respect social ethics and laws, and needs to pay attention to and maintain social harmony and stability, so as to win the respect and support of the society.

Countermeasures of (III) Shangpu Consulting Company

1. Technological innovation. The technological innovation countermeasure of Shangpu Consulting Company is to strengthen its own R & D investment and innovation ability, strengthen cooperation and exchanges with universities, scientific research institutions, industry associations, etc., strengthen the tracking and mastery of the latest consulting theories and technologies at home and abroad, strengthen the update and optimization of its own consulting methods and tools, and strengthen the improvement of its own consulting ability and level.

2. Market competition. The market competition strategy of Shangpu Consulting Company is to strengthen its own market research and analysis, strengthen in-depth understanding and detailed analysis of customers, strengthen professional, comprehensive and efficient consulting services to customers, strengthen long-term cooperation and maintenance of customers, and strengthen Own brand building and promotion, strengthen its own brand influence and reputation.

3. Brain drain. The brain drain countermeasure of Shangpu Consulting Company is to strengthen its own talent team construction and training, strengthen the competitiveness of talent's salary and welfare, strengthen the attraction of talent's career development and learning opportunities, strengthen the good corporate culture and atmosphere of talents, and strengthen the retention and attraction of talents.

4. Shortage of funds. The fund shortage countermeasure of Shangpu Consulting Company is to strengthen its own fund management and planning, strengthen the search and utilization of various financing channels and methods, strengthen the control and saving of its own costs and expenditures, and strengthen the improvement and protection of its own profitability and cash flow.

5. Management level. The management level of Shangpu Consulting Company is to strengthen the establishment and improvement of its own organizational structure and management system, strengthen the establishment and improvement of its own quality control and risk management, strengthen the establishment and improvement of its own internal communication and cooperation, strengthen the establishment and improvement of its own performance evaluation and incentive mechanism, and strengthen the improvement and guarantee of its own management efficiency and effect.

6. Social responsibility. The social responsibility countermeasure of Shangpu Consulting Company is to strengthen the performance and publicity of its own social responsibilities and obligations, strengthen the attention and participation of social public welfare and charitable activities, strengthen the attention and protection of social environment and resources, strengthen the attention and respect of social ethics and law, strengthen the attention and maintenance of social harmony and stability, and strengthen the win and maintenance of their own social respect and support.

6. Conclusion

Specialized and special new enterprises refer to small and medium-sized enterprises with strong competitiveness and innovation ability in market segments, and are an important force to promote industrial transformation and upgrading and high-quality economic development. Taking Shangpu Consulting Company as an example, this paper introduces the basic concepts, identification standards, cultivation measures and development trends of specialized new enterprises, and analyzes the advantages, challenges and countermeasures of specialized new enterprises in the light of the actual situation of Shangpu Consulting Company, aiming to provide reference and reference for the development of specialized new enterprises. If specialized and special new enterprises want to achieve great-leap-forward development from small and beautiful to large and strong, they need to adhere to the development concept of specialization, refinement, characteristics and innovation, and constantly enhance their core competitiveness and market influence. make full use of the policy support and service guarantee of the state and local governments.