Specialized and special new enterprises refer to small and medium-sized enterprises with strong competitiveness, high degree of specialization, strong innovation ability and great development potential in the market segment, and are an important force for the country to promote industrial transformation and upgrading and cultivate new momentum. The identification of specialized and special new enterprises refers to the evaluation and identification of small and medium-sized enterprises that meet certain conditions by the state, so as to provide corresponding policy support and services. What are the identification standards, application process and policy support measures for specialized new enterprises? What are the development status and challenges of specialized new enterprises? How to improve their innovation ability and market competitiveness with the help of professional consulting services? This paper will discuss these issues.

The Identification Standard of 1. Specialized and Special New Enterprises

According to the Interim Measures for the management of gradient cultivation of high-quality small and medium-sized enterprises, the identification standards of specialized and special new enterprises mainly include three aspects: basic conditions, special conditions and classification conditions.

(I) basic conditions

1. Small and medium-sized enterprises that have been registered for industry and commerce in the People's Republic of China, have been operating continuously for more than 3 years, have independent legal personality, and meet the "Regulations on the Standards for Small and Medium-sized Enterprises", and are recognized or cultivated by the provincial-level SME authorities. "New" small and medium-sized enterprises or other small and medium-sized enterprises with strong innovation ability and outstanding market competitive advantages.

2. Adhere to the professional development strategy, focus on and deeply cultivate a certain link or a certain product in the industrial chain for a long time, and can provide key parts, components and supporting products for large enterprises and large projects, or directly face the market and have a competitive advantage Private brand products.

3. With continuous innovation ability and R & D investment, continuous innovation in R & D design, manufacturing, marketing, internal management and other aspects and achieved significant benefits, has a certain demonstration and promotion value.

4. Attach importance to and implement long-term development strategy, standardized corporate governance, good reputation, strong sense of social responsibility, leading production technology, technology and product quality and performance in China, pay attention to green development, strengthen the construction of talent team, have good brand influence, and have the potential to develop into an international well-known enterprise in related fields.

Enterprises that have one of the following circumstances shall not be recommend: those that provide false information during the application process; those that have had major safety, quality, and environmental pollution accidents in the past three years; those that have committed tax evasion or other violations of laws and regulations, and serious dishonesty.

(II) Specific Conditions

1. Economic benefits. The average growth rate of main business income or net profit in the past two years up to the end of last year has reached more than 5%, and the asset-liability ratio of the enterprise is not higher than 70%.

2. Degree of specialization. As of the end of last year, the company has been engaged in specific market segments for 3 years or more; the main business income accounts for more than 70% of the operating income; the leading product's market share in the province's top 3 market segments, and in the domestic industry segments Enjoy high visibility and influence.

3. Innovative capacity. The enterprise has 2 valid invention patents (including the exclusive right of layout design of integrated circuits, the same below) or 5 or more utility model patents, appearance design patents and software copyrights; self-built or jointly established R & D institutions with institutions of higher learning and scientific research institutions, set up technology research institutes, enterprise technology centers, enterprise engineering centers, academician expert workstations, postdoctoral workstations, etc. Enterprises in R & D and design, manufacturing, supply chain management and other links, at least 1 core business is supported by information system.

4. Business management. The company has its own brand; it has obtained relevant management system certification, or its products are produced in accordance with international, domestic and industry standards, or its products have passed product certification in developed countries and regions (International Standards Association industry certification).

(III) classification conditions

1. The operating income of the previous year was 0.1 billion yuan and above, and the proportion of R & D expenditure in the operating income in the past two years was not less than 3%.

2. Last year's operating income was 50 million yuan (inclusive) -0.1 billion yuan (exclusive), and the proportion of R & D expenditure in operating income in the past two years was not less than 6%.

3. The operating income of the previous year was less than 50 million yuan, and at the same time, the amount of new equity financing (paid-in) in the past 2 years was more than 80 million yuan (inclusive), and the R & D investment was more than 30 million yuan (inclusive), and the R & D personnel accounted for 50% of the total number of employees of the enterprise.% (inclusive), the innovation results belong to the key technologies of the sub-industry in the "2. key areas" of this notice, and have made, and have major breakthroughs.

The declaration process of 2. specialized and special new enterprises.

The application process for specialized new enterprises mainly includes the following steps:

(I) enterprises to declare their own. Eligible enterprises apply online through the high-quality SME gradient cultivation platform (zjtx.miit.gov.cn) and submit relevant materials as required, including application forms, business licenses, financial statements, patent certificates, R & D institution certificates, management system certification certificates, product certification certificates, etc.

(II) provincial preliminary examination recommend. The competent departments of small and medium-sized enterprises at the provincial level shall conduct a preliminary examination of the declared enterprises to examine whether they meet the identification standards of specialized new enterprises, whether they have submitted complete application materials, whether there are any bad records, and so on. The enterprises that have passed the preliminary examination shall be recommend to the Ministry of Industry and Information Technology by the competent departments of small and medium-sized enterprises at the provincial level. (III) national level review. The Ministry of Industry and Information Technology organizes experts to review the recommend enterprises, and the enterprises that pass the review are officially recognized by the Ministry of Industry and Information Technology as specialized and special new enterprises, and are publicized on the gradient cultivation platform for high-quality small and medium-sized enterprises. (IV) annual monitoring and evaluation. The Ministry of Industry and Information Technology monitors and evaluates specialized and special new enterprises every year, and cancels the qualification of specialized and special new enterprises for enterprises that do not meet the identification standards or have violations of laws and regulations, and publishes them on the gradient cultivation platform for high-quality small and medium-sized enterprises.

Policy Support Measures for 3. Specialized and New Enterprises

Specialized and special new enterprises, as high-quality small and medium-sized enterprises cultivated by the state, enjoy a series of policy support measures, mainly including the following aspects:

(I) fiscal policy. Specialized and special new enterprises can enjoy the notice on several fiscal and tax policies to support the development of small and medium-sized enterprises and other relevant policies, including value-added tax, income tax, stamp duty and other preferential policies. (II) financial policy. Specialized and special new enterprises can enjoy the "Guiding Opinions on Further Strengthening Financial Support for the Development of Small and Medium-sized Enterprises" and other relevant policies, including credit support, financing guarantees, bond issuance, and equity financing. (III) science and technology policy. Specialized and special new enterprises can enjoy the "Guiding Opinions on Promoting the Innovation and Development of Small and Medium-sized Enterprises" and other relevant policies, including support from science and technology plan projects, science and technology innovation funds, transformation of scientific and technological achievements, and intellectual property protection. (IV) market policy. Specialized and special new enterprises can enjoy the "Guiding Opinions on Promoting SMEs to Participate in Government Procurement Activities" and other relevant policies, including support from government procurement, public services, international markets, and exhibition activities.

Development Status and Challenges of 4. Specialized and New Enterprises

Specialized and special new enterprises are not only an important force for the country to promote industrial transformation and upgrading and cultivate new momentum, but also a typical representative of the development of small and medium-sized enterprises. According to the statistics of the Ministry of Industry and Information Technology, specialized and special new enterprises cover many key areas such as electronic information, equipment manufacturing, new materials, and biomedicine. Specialized new enterprises have the following salient features:

High degree of (I) specialization. Specialized and special new enterprises have long focused on and deeply cultivated a certain link or a certain product in the industrial chain, forming their own core competitiveness, and can provide key parts, components and supporting products for large enterprises and large projects, or directly face the market And own brand products with competitive advantages. The leading products of specialized and special new enterprises are among the top three in the province in terms of market segment share, and enjoy high popularity and influence in the domestic industry segments.

(II) innovation ability. Specialized and special new enterprises have the ability of continuous innovation and R & D investment, constantly innovate in R & D design, manufacturing, marketing, internal management and other aspects and achieve remarkable benefits, which has certain demonstration and promotion value. Specialized and special new enterprises have 2 valid invention patents or 5 or more utility model patents, design patents and software copyrights, and at least 1 core business is supported by information systems in R & D and design, manufacturing, supply chain management and other links.

(III) development potential. Specialized and special new enterprises attach importance to and implement long-term development strategies, have standardized corporate governance, good reputation, strong sense of social responsibility, leading production technology, technology and product quality performance in China, pay attention to green development, strengthen the construction of talent team, have good brand influence, and have the potential to develop into an internationally renowned enterprise in related fields.

Although specialized and special new enterprises have obvious advantages in specialization, innovation ability and development potential, they also face some challenges, mainly including the following aspects:

(I) financing difficulties. Due to the small scale, low credit rating and lack of collateral, it is difficult for specialized new enterprises to obtain credit support from traditional financial institutions, with higher financing costs, fewer financing channels and lower financing efficiency. The capital needs of specialized new enterprises are mainly concentrated in R & D investment, technological transformation, market expansion and other aspects, these aspects of investment are often difficult to produce rapid returns, resulting in the cash flow of specialized new enterprises is tight, it is difficult to cope with market changes and risk challenges.

(II) talent is lacking. Due to the high degree of specialization and high requirements for talents, specialized and special new enterprises need talents with professional technology, innovative thinking, market sensitivity and other abilities. However, the supply of such talents is relatively scarce, and it is difficult for specialized new enterprises to provide salary and benefits, career development, social recognition and other conditions comparable to those of large enterprises, resulting in difficulties in attracting and retaining talents, high turnover rate and high cost of talent training.

(III) market is difficult. Specialized new companies are often faced with problems such as small market size, fierce market competition, and rapid market changes due to their focus on market segments. Specialized and special new enterprises need to constantly open up new market space, expand market share and improve market influence, but they are subject to their own resources, capabilities, channels and other factors. it is difficult to effectively carry out market research, marketing, market services and other work, it is difficult to form a stable customer base and partners.

How can 5. enhance their innovation ability and market competitiveness with the help of professional consulting services?

Although specialized and special new enterprises have obvious advantages in specialization, innovation ability and development potential, they also face some challenges and need to seek external support and help to enhance their innovation ability and market competitiveness. Professional consulting services are one of the important choices for specialized new enterprises, which can provide the following values for specialized new enterprises:

(I) provide professional knowledge and experience. Professional consulting services can provide professional knowledge and experience for specialized new enterprises, help specialized new enterprises solve problems encountered in technology, management, market and other aspects, and improve the operational efficiency and effectiveness of specialized new enterprises. For example, the consulting company is a professional consulting service organization with rich industry experience and professional knowledge. It provides consulting services including strategic planning, technological innovation, market development, personnel training, risk management, etc. for specialized new enterprises, helping specialized new enterprises to achieve rapid development and breakthrough.

(II) provide objective perspectives and recommendations. Professional consulting services can provide objective perspectives and suggestions for specialized new enterprises, help specialized new enterprises discover their own advantages and disadvantages, grasp market opportunities and challenges, formulate reasonable goals and strategies, and optimize specialized new enterprises The development direction and path. For example, the consulting company provided objective market analysis and competitor evaluation for a specialized new enterprise specializing in the production of high-end medical equipment, helped the enterprise determine its core competitiveness and differentiation advantages, formulated customized solutions for different markets and customers, and enhanced the market share and brand influence of the enterprise.

(III) provide effective resources and channels. Professional consulting services can provide effective resources and channels for specialized new enterprises, help specialized new enterprises expand their own resource network, establish good relations with the government, financial institutions, scientific research institutions, industry associations, partners, etc., obtain more policy support, financial support, technical support, market support, etc., and enhance the development stamina and anti-risk ability of specialized new enterprises. For example, the consulting company provides effective resources and channels for a specialized and special new enterprise specializing in the production of new energy automobile parts, helps the enterprise to establish long-term cooperative relations with well-known new energy automobile manufacturers at home and abroad, provides stable orders and income for the enterprise, and also introduces high-quality investment institutions and financial institutions for the enterprise, it provides sufficient financial guarantee for the enterprise's technology research and development and scale expansion.

To sum up, specialized and special new enterprises are not only an important force for the country to promote industrial transformation and upgrading and cultivate new momentum, but also a typical representative of the development of small and medium-sized enterprises. The identification standards, application process and policy support measures of specialized and special new enterprises are the basic knowledge of specialized and special new enterprises. The development status and challenges of specialized and special new enterprises are the practical problems of specialized and special new enterprises. How to improve their innovation ability and market competitiveness with the help of professional consulting services is an important choice for specialized and special new enterprises.