The concept and significance of 1. specialized and special new enterprises.

Specialized and New Enterprise (Specialized and New Enterprise, referred to as SNE) refers to an enterprise that has professional technology or specialized service capabilities in a certain field, and is innovative and growing. SNE is an important part of the national innovation system and an important force to promote economic transformation and upgrading and achieve high-quality development. SNE usually has the following characteristics:

Specialization: SNE focuses on a certain field or a certain market segment, forming its own core competitiveness, and can provide high value-added products or services to meet the personalized and diversified needs of the market.

Innovation: SNE continuously carries out technological innovation or business model innovation, can adapt to market changes, lead the development of the industry, and create new values and opportunities.

Growth: SNE has high growth potential and development space, can continue to expand the scale, improve efficiency, enhance profitability, and achieve sustainable development.

The development of SNE is of great significance to the country and society, which is mainly reflected in the following aspects:

Promote economic growth: SNE can provide high-quality products and services, increase effective supply, meet the demand of consumption upgrading, and stimulate economic growth. At the same time, SNE can drive the development of related industrial chains, form industrial cluster effect, and promote the coordinated development of regional economy.

Increase jobs: SNE can absorb a large number of talents, especially highly skilled and high-quality talents, provide diversified and high-income jobs, increase residents' income, and improve people's livelihood and well-being.

Promote technological progress: SNE can strengthen technological research and development and innovation, improve the level and quality of technology, enhance the protection and application of intellectual property rights, promote the transformation and application of technology, and enhance the country's scientific and technological strength and competitiveness.

Enhance social vitality: SNE can cultivate and stimulate entrepreneurship, encourage and support innovation and entrepreneurship, increase social vitality and motivation, and form a good innovation atmosphere and culture.

2. the policy and process of the identification of specialized and special new enterprises.

SNE accreditation is a policy established by the government to promote the development of innovative enterprises, which aims to provide SNE with tax incentives, financing support, and talent training support. The SNE accreditation policy and process are as follows:

Policy basis: The main policy basis recognized by SNE is the "Guiding Opinions of the State Council on Promoting the Healthy Development of Specialized and New Small and Medium-sized Enterprises" (Guo Fa [2017] No. 38) and the "Notice of the Ministry of Finance and the State Administration of Taxation on Income Tax Preferential Policies for Specialized and New Small and Medium-sized Enterprises" (Cai Shui [2017] No. 32) and other documents.

Recognition criteria: The main criteria for recognition by SNE are the size, specialization, innovation and growth of the enterprise. Specifically, the conditions identified by SNE include:

Scale conditions: The number of employees, annual sales revenue or total assets of the enterprise should meet the standards of small and medium-sized enterprises, and the specific values are determined according to the regulations of different industries.

Specialization conditions: the main business of the enterprise should belong to the field or market segment encouraged by the state, and the products or services of the enterprise should have a high market share or market recognition, the specific proportion depends on the provisions of different industries.

Innovative conditions: The company's R & D investment, technological innovation, intellectual property and other indicators should reach a certain level, and the specific values are determined according to the regulations of different industries.

Growth conditions: the sales revenue, profit, tax and other indicators of the enterprise should maintain a certain growth rate, the specific proportion according to the provisions of different industries.

Accreditation process: The main process of SNE accreditation is enterprise declaration, local audit, expert review, public announcement, filing management and other links. Specifically, the SNE identification steps include:

Enterprise declaration: eligible enterprises submit application materials to the local administrative department for industry and commerce or other designated departments, including basic enterprise information, financial statements, professional certificates, innovative certificates, growth certificates, etc.

Local examination: the department accepting the application shall conduct a preliminary examination of the application materials of the enterprise, verify the basic situation, scale conditions, specialization conditions and other contents of the enterprise, screen out the qualified enterprises, and form a preliminary examination list.

Expert review: The relevant departments organize an expert group to review the enterprises in the preliminary review list, focusing on the innovation and growth of the enterprises, comprehensively scoring, and determining the review list.

Public announcement: the review list will be publicized on the relevant media, and the supervision and feedback of the public will be accepted. If there is any objection, a complaint can be filed within the prescribed time limit, which will be dealt with after verification, and the confirmation list will be finally determined.

Filing management: submit the identified list to the superior competent department for filing, and at the same time issue certificates or notices to the identified enterprises, bring the identified enterprises into the scope of support of relevant policies, and carry out dynamic management and evaluation on a regular basis.

Difficulties and Breakthroughs of 3. Shangpu Consulting in the Identification of Specialized and Special New Enterprises

Shangpu Consulting Company is a company specializing in enterprise management consulting, policy analysis, project declaration and other services. It has many years of industry experience and professional team, providing high-quality consulting services for many customers. In the process of helping clients apply for SNE accreditation, Shangpu Consulting has encountered the following difficulties and breakthroughs:

Difficulty 1: The standards and procedures for SNE accreditation are not uniform, and there are differences in the definitions and requirements of SNE in different regions and departments, resulting in high difficulty and complexity of SNE accreditation and low application success rate. Champ Consulting has taken the following measures to this end:

Measure 1: Actively collect and analyze the policy documents, guidelines, announcements and other information of SNE accreditation in various regions and departments, keep abreast of the latest developments and changes of SNE accreditation, and provide accurate and timely policy guidance for customers.

Measure 2: According to the region and industry where the customer is located, formulate a targeted SNE certification declaration plan, optimize the content and format of the declaration materials according to different certification standards and processes, and highlight the specialization, innovation and growth of the declaration company. Advantages to improve the pertinence and effectiveness of the declaration.

Measure 3: Maintain good communication and coordination with relevant departments and experts, timely feedback the situation and needs of the reporting company, solve the problems and difficulties encountered in the reporting process, and strive for the smooth and successful reporting.

Difficulty 2: The application materials recognized by SNE involve many aspects and require customers to provide a large amount of data and proof. Customers often lack relevant knowledge and experience, and it is difficult to prepare and organize complete application materials, which affects the efficiency and quality of the application. Champ Consulting has taken the following measures to this end:

Measure 1: Conduct comprehensive research and analysis of customers, understand the basic situation of customers, main business, financial status, R & D investment, technological innovation, intellectual property rights, market share, growth potential and other information, and provide customers with professional evaluation and suggestions.

Measure 2: according to the actual situation of customers, help customers sort out and improve the application materials, including basic enterprise information, financial statements, professional certificates, innovative certificates, growth certificates, etc., to ensure the authenticity, integrity and standardization of the application materials.

Measure 3: Careful review and modification of the application materials, check whether the application materials meet the standards and requirements recognized by SNE, whether the characteristics and advantages of the application enterprise are highlighted, and whether there are omissions or errors, so as to improve the quality and level of the application materials.

Difficulty 3: The expert review recognized by SNE is an important link in the declaration process. The results of the expert review directly affect the success of the declaration. However, the standards and methods of the expert review are often opaque and difficult to grasp, and customers often lack relevant experience and skills. It is difficult to deal with the inspection and questions of the expert review. Champ Consulting has taken the following measures to this end:

Measure 1: conduct in-depth research and analysis on the process and content of expert review, collect and sort out the cases and experiences of expert review over the years, summarize and summarize the common problems and concerns of expert review, and provide professional training and guidance for customers.

Measure 2: According to the characteristics and advantages of customers, formulate a targeted expert review defense plan, highlight the highlights of the specialization, innovation and growth of the declared enterprise, and improve the confidence and persuasiveness of the declared enterprise.

Measure 3: conduct full simulation and exercise with customers, improve customers' adaptability and communication ability, help customers master the skills and methods of expert review, and improve customers' performance and effect.

Successful Cases of 4. Shangpu Consulting in the Identification of Specialized and Special New Enterprises

In the process of helping customers apply for SNE accreditation, Shangpu Consulting has achieved a series of successful cases, of which the following are two typical cases:

Case 1: A biotechnology company is a high-tech enterprise specializing in the research and development and production of biomedicine. It has a number of independent intellectual property rights and patented technologies. Its products cover anti-tumor, anti-virus, anti-infection and other fields, and its market prospects are broad. The company hopes to apply for SNE accreditation and enjoy relevant policy support, but due to lack of relevant experience and resources, it does not know how to prepare and declare. The company found out about the services of Shangpu Consulting Company through Internet search, so it contacted Shangpu Consulting Company and entrusted Shangpu Consulting Company to provide SNE-recognized consulting services for it. Shangpu Consulting Company conducted a comprehensive investigation and analysis of the company, and found that the company has strong advantages in specialization, innovation and growth, which meets the conditions of SNE recognition, but there is a certain gap in the scale conditions, which needs to be adjusted and optimized. Shangpu Consulting Co., Ltd. has formulated a set of reasonable SNE certification declaration plan for the company, which helps the company to improve the application materials, highlights the core competitiveness and market potential of the company, and effectively communicates with relevant departments and experts. And coordination, for the company to win the opportunity of expert review. In the process of expert review, Shangpu Consulting Company provided professional training and guidance for the company, helped the company successfully pass the inspection and questions of expert review, and finally obtained the certificate recognized by SNE. Through SNE identification, the company has enjoyed policy support in terms of tax incentives, financing support, and talent training, which provides a strong guarantee and motivation for the company's development.

Case 2: A cultural media company is a cultural and creative enterprise specializing in film and television production and distribution. It has a number of original works and well-known IP. Its products cover movies, TV dramas, online dramas, variety shows and other fields, and its market influence is relatively large. The company hopes to apply for SNE accreditation and enjoy relevant policy support, but due to lack of relevant experience and resources, it does not know how to prepare and declare. Through a friend's introduction, the company learned about the services of Shangpu Consulting Company, so it contacted Shangpu Consulting Company and entrusted Shangpu Consulting Company to provide SNE-recognized consulting services for it. Shangpu Consulting Company conducted a comprehensive investigation and analysis of the company, and found that the company has strong advantages in specialization, innovation and growth, which meets the conditions of SNE recognition, but there are certain deficiencies in R & D investment and intellectual property rights, which need to be supplemented and improved. Shangpu Consulting Co., Ltd. has formulated a set of reasonable SNE certification application plan for the company, helped the company improve the application materials, highlighted the company's original works and well-known IP, and effectively communicated with relevant departments and experts. And coordination, for the company to win the opportunity of expert review. In the process of expert review, Shangpu Consulting Company provided professional training and guidance for the company, helped the company successfully pass the inspection and questions of expert review, and finally obtained the certificate recognized by SNE. Through SNE identification, the company has enjoyed policy support in terms of tax incentives, financing support, and talent training, which provides a strong guarantee and motivation for the company's development.

5. conclusions and recommendations

SNE accreditation is a policy established by the government to promote the development of innovative enterprises, which provides SNE with tax incentives, financing support, and talent training support. The standards and processes of SNE accreditation are not uniform, and there are differences in the definition and requirements of SNE in different regions and departments, resulting in high difficulty and complexity of SNE accreditation and low application success rate. Shangpu Consulting Company is a company specializing in enterprise management consulting, policy analysis, project declaration and other services, providing high-quality consulting services for many customers. In the process of helping customers apply for SNE accreditation, Shangpu Consulting Company encountered many difficulties and breakthroughs, and achieved a series of successful cases, which provided reference and reference for enterprises interested in applying for SNE accreditation. Based on the experience and case of Shangpu Consulting Company, this paper summarizes the following suggestions, hoping to be helpful to the enterprises applying for SNE accreditation:

Recommendation 1: Pay attention to and master the latest policies and trends of SNE accreditation, formulate targeted declaration plans according to the standards and processes of SNE accreditation in different regions and departments, optimize the content and format of declaration materials, and improve the pertinence and effectiveness of declaration.

Recommendation 2: Improve and standardize the content and quality of the application materials, ensure the authenticity, integrity and standardization of the application materials, highlight the advantages of specialization, innovation and growth of the application enterprises, and improve the quality and level of the application.

Recommendation 3: Maintain good communication and coordination with relevant departments and experts, timely feedback on the situation and needs of the declared enterprise, solve the problems and difficulties encountered in the declaration process, and strive for the smooth and successful declaration.

Recommendation 4: Pay attention to and prepare the process and content of expert review, collect and sort out the cases and experiences of expert review over the years, summarize and summarize the common problems and concerns of expert review, provide professional training and guidance, and improve the confidence and confidence of reporting enterprises. Persuasive.

Recommendation 5: Seek professional consulting services, such as Shangpu Consulting Company, etc., with the help of its rich industry experience and professional team, to provide a full range of consulting services for the applicant companies, from policy analysis, application materials, expert review, etc. Provide professional guidance and help to improve the success rate and efficiency of the declaration.