Specialized and special new enterprises refer to small and medium-sized enterprises that focus on market segments, focus on the main business, have strong innovation capabilities, and have good growth potential. They are an important force for the country to promote high-quality development and build a double-cycle new development pattern. The application and identification of specialized new enterprises is an important policy support measure, which aims to help these enterprises obtain more preferential policies, financial support, public services and other resources. However, the application and identification of specialized new enterprises are also faced with some difficulties, such as the complexity of the identification standards, the complexity of the application materials, the opacity of the audit process, etc., which have brought a lot of troubles and burdens to the enterprises. Taking Shangpu Consulting as an example, this paper introduces the basic requirements, processes and precautions of the application and identification of specialized new enterprises, as well as the professional consulting services provided by Shangpu Consulting for specialized new enterprises, aiming to help enterprises solve the problems in the application and identification process, improve the success rate of declaration and enjoy the policy dividend.

Basic requirements for the application and accreditation of 1. specialized and special new enterprises

According to the relevant documents of the Ministry of Industry and Information Technology, the Ministry of Finance and other departments, the application and identification of specialized new enterprises mainly have the following basic requirements:

enterprise size. The applicant enterprise should be a small and medium-sized enterprise, that is, it meets the scale standard in the "Regulations on the Standards for the Planning of Small and Medium-sized Enterprises" (National Standard GB/T 21010-2017), specifically including: the annual main business income of industrial enterprises shall not exceed 0.4 billion yuan or the total assets shall not exceed 0.4 billion yuan, and the annual main business income of service enterprises shall not exceed 0.2 billion yuan or the total assets shall not exceed 0.2 billion yuan, the annual main business income of enterprises in other industries shall not exceed 0.1 billion yuan or the total assets shall not exceed 0.1 billion yuan.

The type of business. The applicant enterprise shall be an independent legal person, that is, it shall have independent legal personality, shall not be controlled or significantly influenced by other enterprises or institutions, and shall not have related transactions or transfer of interests with other enterprises or institutions.

Enterprise characteristics. The applicant enterprise should have the following four characteristics: focus on market segments, that is, it has a strong market share and influence in a certain segment, and can provide high value-added, high-tech, and high-quality products or Services; focus on the main business, that is, the sales revenue of leading products or services accounts for no less than 70% of the main business revenue, and the technical level, quality level, market share and other indicators of leading products or services are in a leading position in the same industry; strong innovation ability, that is, high R & D investment intensity, independent intellectual property rights or core technology, able to continuously launch new products or services, and form the ability and mode of independent innovation; good growth, that is, high profitability and growth potential, able to adapt to market changes, and constantly expand the scale, improve efficiency and enhance competitiveness.

Enterprise indicators. The applicant enterprise should meet the following index requirements: first, the intensity of R & D investment, that is, the proportion of R & D expenditure in the main business income, not less than 3% for industrial enterprises and not less than 5% for service enterprises; second, the number of intellectual property rights, that is, the number of intellectual property rights such as valid invention patents, utility model patents, appearance design patents, software copyright, integrated circuit layout design patents, etc, no less than 10 industrial enterprises and no less than 5 service enterprises; third, the market share of leading products or services, that is, the proportion of sales revenue of leading products or services in the market segment to the total sales revenue of the market segment, industrial enterprises not less than 5%, and service enterprises not less than 10%; fourth, profitability, that is, net profit margin, that is, the proportion of net profit in the main business income, industrial enterprises shall not be less than 5%, and service enterprises shall not be less than 8%; fifth, the growth potential, that is, the growth rate of main business income, that is, the growth ratio of main business income in the most recent year to the main business income of the previous year, industrial enterprises shall not be less than 10%, and service enterprises shall not be less than 15%.

Process and Precautions for Application and Identification of 2. Specialized and Special New Enterprises

The application and identification of specialized new enterprises shall be organized and implemented by the competent department of small and medium-sized enterprises at the provincial level, which shall be carried out once a year in accordance with the principle of localization. The specific procedures and matters needing attention are as follows:

Declaration phase. Eligible small and medium-sized enterprises can voluntarily log on to the gradient cultivation platform for high-quality small and medium-sized enterprises (zjtx.miit.gov.cn), make online declaration in the "specialized and special new small and medium-sized enterprises" module, truthfully and completely fill in the application form for specialized and special new small and medium-sized enterprises, and upload relevant supporting materials. The application materials mainly include: enterprise business license, organization code certificate, tax registration certificate, social insurance registration certificate and other basic qualification certificates; enterprise scale, type, characteristics, indicators and other relevant data and certification materials; introduction, technical description, market analysis and other relevant materials of enterprise leading products or services; Enterprise R & D investment, intellectual property rights, innovation achievements and other relevant data and certification materials; corporate profitability, growth potential and other relevant data and supporting materials. The declaration materials should be true, effective and complete, otherwise it will affect the declaration results. The application time is generally from January to March of each year, subject to the notice issued by the provincial department in charge of small and medium-sized enterprises.

Review phase. After receiving the application materials, the provincial department in charge of small and medium-sized enterprises will organize experts to conduct a preliminary review and review of the application enterprises. The preliminary review is mainly to review the form and content of the application materials, and the review is mainly to conduct on-site inspections and comprehensive evaluations of the application enterprises. In the process of audit, experts will score the scale, type, characteristics and indicators of the declared enterprises according to the identification standards and indicators of specialized and special new enterprises, and sort the scores from high to low to determine the shortlist. The audit time is generally from April to June each year, and the specific notice issued by the provincial SME authority shall prevail.

The publicity phase. After completing the audit work, the provincial department in charge of small and medium-sized enterprises will publicize the audit results on the gradient cultivation platform of high-quality small and medium-sized enterprises and the website of the provincial department in charge of small and medium-sized enterprises, and accept social supervision. During the publicity period, any unit or individual may raise an objection to the publicity list, and the objection should have sufficient evidence and reasons, otherwise it will not be accepted. The publicity time is generally from July to August each year, subject to the notice issued by the provincial department in charge of small and medium-sized enterprises.

The identification phase. After the provincial department in charge of small and medium-sized enterprises has announced that there is no objection or the objection has been handled, it will officially issue a list of specialized new enterprises and issue a certificate of specialized new enterprises to the identified enterprises. It is determined that enterprises will enjoy relevant policy support from the state and local governments, such as tax incentives, financial support, public services, etc. The confirmation time is generally from September to October each year, subject to the notice issued by the provincial department in charge of small and medium-sized enterprises.

3. Champu Consulting provides professional consulting services for specialized new enterprises.

Shangpu Consulting is a company specializing in corporate consulting services. It has an experienced and high-quality consulting team that provides companies with comprehensive, personalized and efficient consulting services to help companies solve various problems and improve their development Level. Champu Consulting provides the following professional consulting services for the application and identification of specialized new enterprises:

Pre-consultation. Shangpu Consulting will conduct a comprehensive investigation and analysis of the applicant company, understand the basic situation, development status, existing problems, development goals, etc. of the company, evaluate whether the company meets the application conditions for specialized new companies, and formulate a reasonable application plan for the company, Provide professional application suggestions.

mid-term consultation. Shangpu Consulting will assist the applicant company in preparing application materials, including collecting, sorting, reviewing, and optimizing relevant data and certification materials, writing, modifying, and improving relevant materials, ensuring the authenticity, validity, and completeness of the application materials, and improving the application materials Quality and level.

Late consultation. Shangpu Consulting will accompany the applicant enterprise to participate in the audit process, including preliminary examination, review, on-the-spot investigation, etc., provide professional defense guidance for the enterprise, assist the enterprise to communicate and communicate with audit experts, solve the questions and problems in the audit process, and improve the audit pass rate.

The consultation continues. Shangpu consulting will continue to pay attention to the application progress of the application enterprises, timely feedback the application results, provide follow-up policy consultation and services for enterprises, help enterprises make full use of the policy advantages of specialized and special new enterprises, and promote the sustainable development of enterprises.

Shangpu Consulting has provided professional consulting services for the application and identification of specialized new enterprises for many enterprises, and has achieved good results and reputation. The following are some of the customer cases of Champ Consulting Services:

Case 1: A biotechnology company, specializing in the research and development and production of biomedicine, has a number of independent intellectual property rights and innovative achievements, and is a leader in market segments. With the assistance of Shangpu Consulting, the company successfully declared a specialized new enterprise and obtained a number of policy support from the national and local governments, such as tax relief, scientific research subsidies, personnel training, etc., which effectively reduced the operating costs of the enterprise, improved the profitability of the enterprise and enhanced the competitiveness of the enterprise.

Case 2: A software development company, specializing in software development and services in the fields of cloud computing, big data, artificial intelligence, etc., has a number of software copyrights and core technologies, and is a leader in market segments. With the assistance of Shangpu Consulting, the company successfully applied for specialized new enterprises and obtained a number of policy support from the state and local governments, such as financial support, public services, market expansion, etc., which effectively improved the R & D capability of the enterprise, expanded the market space of the enterprise, and increased the growth potential of the enterprise.

Case 3: A cultural media company, specializing in content creation and production in the fields of animation, games, film and television, has a number of original works and well-known brands, and is an innovator in market segments. With the assistance of Shangpu consulting, the company has successfully applied for specialized new enterprises, and has obtained a number of policy support from the national and local governments, such as copyright protection, intellectual property transformation, cultural industry development, etc., which effectively improves the creative ability of the enterprise, increases the brand influence of the enterprise, and enhances the market competitiveness of the enterprise.