Specialized and special new enterprises refer to small and medium-sized enterprises with the characteristics of specialization, refinement, characteristics and novelty. They are the key objects of gradient cultivation of national high-quality small and medium-sized enterprises, and are also an important force to promote high-quality economic development and build a new development pattern. The identification of specialized and special new enterprises is an important policy measure, which aims to encourage and guide small and medium-sized enterprises to focus on a certain link or product in the industrial chain, enhance the ability of independent innovation and specialization, enhance the competitive advantage of the market, and provide high-quality products and services for the national strategy and social needs. This paper analyzes the concept, identification standards, policy support and development status of specialized new enterprises, discusses the significance and value of specialized new enterprise identification for the enterprise itself, industry development and national strategy, and combines the actual case of Shangpu Consulting, it shows the positive role of specialized and special new enterprise identification in improving enterprise innovation ability and specialization level, enhancing market competitive advantage, obtaining policy support and social recognition.

The concept and identification criteria of 1. specialized and special new enterprises.

The concept of specialized and special new enterprises was first proposed by the Ministry of Industry and Information Technology in 2011. It refers to small and medium-sized enterprises with the characteristics of specialization, refinement, specialization, and novelty. Specialization refers to the long-term focus and deep cultivation of a certain link or product in the industrial chain, forming obvious core competitiveness and market advantages; refinement refers to the continuous innovation and optimization of the enterprise in R & D and design, production and manufacturing, marketing, internal management, etc., which improves product quality and efficiency, and reduces costs and risks; characteristic means that the enterprise has its own brand, independent intellectual property rights, independent standards, etc, to be able to provide differentiated and value-added products and services to meet the personalized and diversified needs of consumers; novelty means that enterprises can seize the opportunity of market changes and technological progress to develop new products, new processes, new models, new formats, and lead and create market demand.

The identification standard of specialized and special new enterprises refers to the conditions and indicators that enterprises need to meet when applying for specialized and special new enterprises, and is an important basis for evaluating whether enterprises have specialized and special new characteristics. The Ministry of Industry and Information Technology issued the Interim Measures for the Administration of Gradient Cultivation of High-quality Small and Medium-sized Enterprises in 2021, realizing national unification. The identification criteria for specialized and special new enterprises include the basic conditions such as the number of years engaged in specific market segments, the total amount of research and development expenses, research and development intensity, business income, etc., and 13 indicators are set from the four aspects of specialization, refinement, specialty and innovation for comprehensive scoring, with a full score of 100 points. if the enterprise score reaches more than 60 points, it meets the standard of specialized and special new small and medium-sized enterprises.

Policy Support for 2. Specialized New Enterprises

As the key object of gradient cultivation of national high-quality small and medium-sized enterprises, specialized and special new enterprises have enjoyed a number of policy support from the state and local governments, mainly including the following aspects:

(I) financial support. The state has set up a special fund for the development of specialized and special new enterprises to support the technological innovation, brand building, market development, personnel training and other projects of specialized and special new enterprises, with a capital scale of not less than 1 billion yuan per year. Various localities have also set up corresponding special funds or incentives and subsidies based on local actual conditions to encourage and support the development of specialized and special new enterprises.

(II) tax incentives. Specialized and special new enterprises enjoy the preferential tax policies of national high-tech enterprises, that is, the enterprise income tax is levied at a tax rate of 15%. In addition, specialized and special new enterprises also enjoy preferential tax policies such as additional deduction of R & D expenses, halving of income from technology transfer, and exemption of small-scale VAT taxpayers.

(III) financial services support. The State encourages and guides financial institutions to increase credit support for specialized new enterprises, increase the proportion of credit for specialized new enterprises, reduce the financing costs of specialized new enterprises, and optimize the credit policy for specialized new enterprises. At the same time, the state supports specialized new enterprises to broaden their financing channels and improve financing efficiency through equity financing, bond financing, secured financing and other means.

(IV) market access support. The state implements a priority procurement policy for specialized and special new enterprises, incorporates the products and services of specialized and special new enterprises into the government procurement catalog, lowers the procurement threshold, increases the procurement ratio, and expands the scope of procurement. At the same time, the state supports specialized and special new enterprises to participate in the research and development and production of major national projects, major projects, and major equipment, so as to increase the market share and influence of specialized and special new enterprises.

(V) personnel training support. The state strengthens the training and introduction of talents in specialized and special new enterprises, establishes a talent pool for specialized and special new enterprises, provides talent information services, carries out talent training and exchange activities, and improves the attractiveness and retention of talents in specialized and special new enterprises. At the same time, the state gives preferential policies on taxation, housing, and children's education to high-level talents and talents in short supply in specialized and special new enterprises, so as to encourage and encourage talents to serve specialized and special new enterprises.

Development Status of Specialized and New Enterprises in 3.

Since 2011, the identification of specialized new enterprises has shown the following characteristics:

(I) innovation ability. The innovation ability of specialized and special new enterprises is reflected in products, technologies, models, formats and other aspects, providing new impetus and solutions for industry development and social needs.

(II) development speed. The development speed of specialized and special new enterprises reflects their market competitiveness and development potential, and has made important contributions to economic growth and job creation.

High quality (III) development. The product quality, brand influence, market share and other quality indicators of specialized and special new enterprises are higher than the average level of small and medium-sized enterprises in China. The development quality of specialized new enterprises reflects the added value and differentiation of their products and services, and provides consumers with more choices and satisfaction.

The significance and value of the identification of 4. specialized and special new enterprises.

Specialized new enterprise identification is an important policy measure, for the enterprise itself, industry development and national strategy has important significance and value, mainly reflected in the following aspects:

(I) for the enterprise itself, the identification of specialized and special new enterprises can help enterprises improve their innovation ability and professional level, enhance their market competitive advantage, and obtain policy support and social recognition. The process of identifying specialized new enterprises is a process of self-diagnosis and self-improvement, which can prompt enterprises to find their own professional direction, optimize their product structure, improve their technical level, and enhance their brand influence, so as to stand out in the fierce market competition. The result of the identification of specialized new enterprises is the result of a policy certification and social recognition, which can enable enterprises to enjoy a number of preferential policies of the state and local governments, such as financial support, preferential tax policies, financial service support, market access support, personnel training support, etc., to reduce the development cost of enterprises and improve the development efficiency of enterprises. At the same time, the identification of specialized new enterprises can also enhance the social image and reputation of enterprises, increase the partners and customers of enterprises, and expand the development space of enterprises.

(II), for the development of the industry, the identification of specialized new enterprises can help the industry cultivate high-quality small and medium-sized enterprises, promote the adjustment of the industry structure, improve the overall level of the industry, and enhance the core competitiveness of the industry. The purpose of the identification of specialized and special new enterprises is to encourage and guide small and medium-sized enterprises to focus on a certain link or product in the industrial chain, and form the characteristics of specialization, refinement, characteristics and novelty, so as to improve the quality and efficiency of small and medium-sized enterprises, increase the added value and differentiation of small and medium-sized enterprises, and meet the personalized and diversified needs of consumers. The effect of the identification of specialized and special new enterprises is to cultivate a group of high-quality small and medium-sized enterprises with core competitiveness and market advantages, promote the optimization and upgrading of the industry structure, improve the overall level of the industry, enhance the core competitiveness of the industry, and provide new ideas for industry development and social needs Power and solutions.

(III) for the national strategy, the identification of specialized new enterprises can help the country achieve high-quality economic development, build a new development pattern, and serve the national strategy and social needs. The background of the identification of specialized and special new enterprises is the requirements of the country's economic transformation and upgrading and the new development stage, and is an important measure for the country to promote high-quality economic development. The goal of the identification of specialized and special new enterprises is to cultivate a group of high-quality small and medium-sized enterprises with innovative capabilities and professional levels, to build a new development pattern for the country, and to achieve domestic demand-driven, innovation-driven, coordinated development, green development, open development, and shared development. The development strategy provides strong support. The effect of the identification of specialized and special new enterprises is to promote the optimization and upgrading of the national economic structure, improve the quality and efficiency of the national economy, enhance the resilience and vitality of the national economy, and serve the national strategy and social needs.

5. the actual case of Champ Consulting

Shangpu consulting is a consulting company specializing in enterprise management consulting, financial consulting, tax consulting, investment consulting and other services. Founded in 2008, it mainly serves small and medium-sized enterprises and private enterprises. It has a high-quality, high-efficiency and high-professional consulting team to provide customers with all-round, personalized and high-quality consulting services. Shangpu Consulting successfully applied for specialized and special new enterprises, became the key object of gradient cultivation of national high-quality small and medium-sized enterprises, enjoyed a number of policy support from the state and local governments, and achieved rapid, steady and high-quality development. The following are some specific cases of Shangpu Consulting, which show the positive effect of the identification of specialized new enterprises on Shangpu Consulting.

(I) Shangpu Consulting provided financial consulting services for a small and medium-sized enterprise specializing in the production of high-end medical devices, helping the enterprise optimize its financial management system, improve its financial management level, reduce financial risks and increase financial benefits. The financial consulting services of Shangpu Consulting cover financial planning, financial analysis, financial forecasting, financial evaluation, financial monitoring, etc. According to the actual situation and needs of customers, it has formulated reasonable financial objectives and strategies, put forward effective financial suggestions and measures, implemented effective financial supervision and evaluation, and provided customers with comprehensive, professional and efficient financial consulting services. The financial consulting service of Shangpu Consulting not only helps the enterprise to improve its financial management ability, but also helps the enterprise to apply for preferential tax policies for specialized new enterprises, which saves a lot of taxes and fees for the enterprise, increases the profit of the enterprise, and improves the market competitiveness of the enterprise.

(II) Shangpu Consulting provided brand consulting services for a small and medium-sized enterprise specializing in the production of high-end cosmetics, helping the company build its own brand, enhance brand influence, expand brand awareness, and increase brand loyalty. The brand consulting service of Shangpu Consulting covers brand positioning, brand strategy, brand communication, brand protection, etc. According to the customer's product characteristics and market demand, it has formulated clear brand goals and visions, and put forward effective brand ideas and plans. Effective brand promotion and maintenance have been implemented, providing customers with comprehensive, professional and efficient brand consulting services. The brand consulting service of Shangpu Consulting not only helped the enterprise to establish its own brand, but also helped the enterprise to apply for the independent brand policy of specialized new enterprises, provided brand protection and support for the enterprise, increased the brand value of the enterprise and increased the market share of the enterprise.

(III) Shangpu Consulting provided investment consulting services for a small and medium-sized enterprise specializing in the production of high-end clothing, helping the enterprise broaden its financing channels, improve financing efficiency, reduce financing costs and increase financing income. The investment consulting services of Shangpu Consulting cover investment planning, investment analysis, investment selection, investment implementation, investment evaluation, etc. According to the development goals and capital needs of customers, it has formulated reasonable investment goals and strategies, put forward effective investment suggestions and plans, implemented effective investment operation and management, and provided customers with comprehensive, professional and efficient investment consulting services. The investment consulting service of Shangpu Consulting not only helped the enterprise obtain sufficient funds through equity financing, bond financing, guarantee financing and other ways, but also helped the enterprise apply for financial service support policies for specialized new enterprises. it provides preferential loan interest rates and guarantee conditions for the enterprise, reduces the financing risk of the enterprise, and increases the financing return of the enterprise.

Conclusion

Specialized and special new enterprises refer to small and medium-sized enterprises with the characteristics of specialization, refinement, characteristics and novelty. They are the key objects of gradient cultivation of national high-quality small and medium-sized enterprises, and are also an important force to promote high-quality economic development and build a new development pattern. The identification of specialized and special new enterprises is an important policy measure, which aims to encourage and guide small and medium-sized enterprises to focus on a certain link or product in the industrial chain, enhance the ability of independent innovation and specialization, enhance the competitive advantage of the market, and provide high-quality products and services for the national strategy and social needs. The identification of specialized and special new enterprises is of great significance and value to the enterprise itself, industry development and national strategy. It can help enterprises improve their innovation ability and professional level, enhance their market competitive advantage, obtain policy support and social recognition, promote the adjustment of industry structure, improve the overall level of the industry, enhance the core competitiveness of the industry, and realize high-quality economic development, Build a new development pattern, and serve the national strategy and social needs. Shangpu Consulting is a consulting company specializing in business management consulting, financial consulting, tax consulting, investment consulting and other services. It has successfully declared a specialized new enterprise and enjoyed a number of policy support from the national and local governments.