Specialized and special new "little giant" enterprises refer to those enterprises that have significant competitive advantages in a certain market segment or field, can continuously create high value-added products or services, and achieve rapid growth and high profits. Such enterprises are usually small in scale, but they have strong innovation ability and market influence, can lead or subvert the development trend of the industry, and become the "little giant" of the industry ".

Specialized new "little giant" enterprises in the value creation characteristics are:

Focus: Specialized and special new "little giant" companies do not pursue scale or diversification, but focus on a certain market segment or field, in-depth understanding of customer needs and pain points, provide targeted solutions, and form their own core Competitiveness.

Innovation: Specialized and new "little giant" companies are not satisfied with existing products or services, but continue to explore new possibilities, develop innovative products or services, meet the high-level needs of customers, and create more Great value.

Iteration: Specialized and new "little giant" enterprises do not stick to their own results, but continue to improve and optimize products or services, according to market changes and customer feedback, rapid trial and error and learning, to achieve continuous value creation.

The methods and tools of the new "little giant" enterprises in value creation are:

Design thinking: design thinking is a people-oriented, to create value for the purpose, to solve the problem as the process of innovation, it includes five stages: empathy, definition, conception, prototype and testing, through continuous iteration, from the needs of users, to create products or services that meet the expectations of users.

Blue Ocean Strategy: Blue Ocean Strategy is an innovative strategy with the goal of creating new market space and breaking through competition. It includes four steps: elimination, reduction, promotion and creation. Through the reconfiguration of value creation elements, it creates a unique value proposition and forms its own blue ocean.

Minimum feasible product: The minimum feasible product is an innovative tool that aims to verify the hypothesis, takes the least resources and time as the condition, and takes the simplest form as the performance. It can help enterprises to quickly test and verify their ideas, collect user feedback, and carry out effective learning and improvement.

value transfer

Value transfer refers to the process by which an enterprise transfers the products or services it creates to its target customers through effective channels and ways to realize the exchange of value. Value transfer is the bridge of innovation and the key ability of specialized new "little giant" enterprises.

Specialized new "little giant" enterprises in the value transmission characteristics are:

Differentiation: Specialized and new "little giant" companies do not take the usual path, but pass their products or services to target customers through different channels and methods to form their own brand image and market position.

Interaction: Specialized and special new "little giant" enterprises do not push one-way, but through various forms of interaction and communication, establish close ties between their products or services and target customers, and form their own community and loyalty.

Intelligence: Specialized and special new "little giant" enterprises do not stay on the surface, but by using data and technology to match their products or services with the needs and behaviors of target customers to form their own personalization and optimization.

The methods and tools of the new "little giant" enterprises in value transmission are:

Story marketing: Story marketing is a kind of marketing method with story telling as the core, touching people's hearts and spreading value as the process. It can help enterprises show the characteristics and advantages of their products or services through vivid stories, stimulate users' emotion and recognition, and enhance users' memory and brand effect.

Social media: Social media is a communication method that uses the Internet as a platform, users as the center, content as the carrier, sharing as the purpose, and interaction as the process. It can help companies establish their own social media accounts and publish Valuable content, effective communication and interaction with users, and expand their influence and reputation.

Smart recommend: Smart recommend is a matching method based on data, with algorithms as the core, with personalization as the goal, and optimization as the process. It can help companies collect and analyze user data and use machine learning and other technologies. Provide users with the most suitable products or services to improve user satisfaction and retention.

Value acquisition

Value acquisition refers to the process by which an enterprise obtains the corresponding return from the target customer through reasonable pricing and charging, and realizes the realization of value. Value acquisition is the result of innovation and an important ability to specialize in new "little giant" enterprises.

Specialized special new "little giant" enterprises in the value acquisition characteristics are:

High added value: specialized and special new "little giant" enterprises do not pursue low-price competition, but by providing high value-added products or services, to create value beyond expectations for users, so as to obtain higher than the industry average level of income and profits.

Diversification: Specialized and special new "little giant" enterprises are not limited to a single source of income, but through the development of various forms of charging models, to provide users with diversified choices, so as to achieve diversified income and profits.

Sustainable: Specialized new "little giant" enterprises do not rely on one-time transactions, but through the establishment of long-term cooperative relations, to provide users with continuous value, so as to achieve sustainable income and profits.

The methods and tools of the new "little giant" enterprises in value acquisition are:

Value pricing: Value pricing is a pricing method based on the user's sense of value, with value exchange as the purpose, and price strategy as a means. It can help enterprises to determine the best price by analyzing the user's needs, preferences and willingness to pay. Reflect the value of the user, to maximize revenue and profit.

Subscription model: Subscription model is a kind of charging model characterized by periodic charging, continuous service as content, and stable income as the result. It can help enterprises to increase user stickiness and loyalty by providing continuous value, and achieve stable income and profit.

Platform model: The platform model is a charging model that aims to connect multiple participants, provides interaction and transactions as functions, and is powered by network effects. It can help companies build their own platforms to attract more users and Partners to achieve large-scale revenue and profits.

Conclusion

Specialized and new "little giant" enterprises are a type of enterprises with strong innovation ability and market influence. By focusing on a certain market segment or field, they create high value-added products or services, which are delivered to the target customers, obtain corresponding returns, and realize their own strategic transformation and sustained growth. From the three aspects of value creation, value transmission and value acquisition, this paper analyzes the success factors and challenges of specialized and new "little giant" enterprises, and puts forward a set of innovation framework based on design thinking, blue ocean strategy, minimum feasible products, story marketing, social media, intelligent recommend, value pricing, subscription mode and platform mode, as well as corresponding methods and tools, it is hoped that it can provide some reference and enlightenment for entrepreneurs and managers who are interested in becoming specialized and new "little giant" enterprises.