Definition and Characteristics of 1. Specialized and New "Little Giant" Enterprises

Specialized and special new "little giant" enterprise is a new type of enterprise model, which is obviously different from the traditional large-scale integrated enterprises and small general-purpose enterprises. Specialized and special new "little giant" enterprise is defined as: a relatively small enterprise with a leading edge in a certain segment. The segment here can be a product category, a technology area, an industry vertical, a geographic market, a customer group, and so on. Specialized special new "little giant" enterprise characteristics mainly have the following points:

Specialization: Specialization and special new "little giant" enterprises focus on their core competitiveness, constantly cultivate their own market segments, do not blindly pursue scale expansion and diversified operation, but are committed to improving the quality and value of their products or services, meet the personalized and differentiated needs of customers, and build their own brand and reputation.

Special new: specialized and special new "little giant" enterprises have a high degree of innovation and professionalism, constantly launch creative and subversive products or services, lead and change the development direction and rules of their own market segments, and create their own unique market position and competitive advantage.

Little Giant: Specialized and new "Little Giant" enterprises, although relatively small in scale, can achieve high efficiency and high growth, even surpassing the performance and influence of some large enterprises. Specialized and new "little giant" enterprises can use their flexibility and agility to quickly adapt to market changes and customer needs, seize opportunities and challenges, and achieve continuous innovation and development.

Specialized and special new "little giant" enterprise is a kind of enterprise model with strong vitality and development potential. It can not only provide customers with high-quality and high-value products or services, but also bring positive contributions and influence to society and economy. The successful cases of specialized and new "little giant" enterprises are found in various industries and fields, such as Tesla Motors in the United States, Hikvision in China, Siemens Medical in Germany, Uniqlo in Japan, Samsung Electronics in South Korea, etc. So, specialized new "little giant" enterprise is how to achieve their own success? This article will from the following five aspects, summed up the specialized new "little giant" enterprise five success secrets.

2. focus on the core competitiveness, and constantly cultivate market segments

The first success secret of the specialized and special new "little giant" enterprise is to focus on its core competitiveness and constantly cultivate its own market segments. Specialized and new "little giant" companies clarify their positioning and goals, choose a market segment with potential and demand, focus on providing products or services that are most suitable for the market, and are not interfered and tempted by other markets and competitors., Do not pursue unnecessary scale expansion and diversified operations, but adhere to their core values and concepts, and continuously improve their professional level and technical capabilities, build your own brand and reputation, form your own loyal customer base and stable source of income.

3. remain agile and flexible to adapt quickly to market changes

The second secret to the success of the new "little giant" enterprise is to stay agile and flexible and adapt quickly to market changes. Specialized and special new "little giant" enterprises, because of their relatively small scale, do not have too many management and decision-making processes, can respond more quickly to market needs and changes, adjust their strategies and actions more flexibly, and implement their own innovations and improvements more nimbly. Specialized and new "little giant" enterprises can seize the opportunities and challenges of the market, make correct judgments and decisions in a timely manner, continuously optimize their products and services, and enhance their competitiveness and market share.

4. build a strong brand and reputation, form a loyal customer base

The third success secret of the specialized and special new "little giant" enterprise is to establish a strong brand and reputation, and form a loyal customer base. Specialized and special new "little giant" enterprises have won the trust and satisfaction of customers by providing high-quality and high-value products or services, and maintained customer loyalty and stickiness by providing high-quality after-sales service and customer relationship management. by providing personalized and customized products or services, it meets the differentiated and diversified needs of customers, and by providing social and interactive products or services, enhanced customer engagement and a sense of belonging, stimulating customer emotion and identity by providing a meaningful and valuable product or service. In these ways, the specialized and new "little giant" enterprises have established their own brand and reputation, and formed their own loyal customer base, thus achieving stable income and profits, as well as sustained growth and development.

5. use of digitalization and intelligence to improve operational efficiency and quality

The fourth success secret of specialized and new "little giant" enterprises is to use digitalization and intelligence to improve operational efficiency and quality. Specialized and special new "little giant" enterprises optimize their own production and service processes and methods by using digital and intelligent technologies and tools, improve the efficiency and quality of their own production and services, and reduce their own production and The cost and risk of service increase the innovation and advantages of their own production and service, thereby achieving better output and delivery of products and services, and better customer satisfaction and loyalty.

6. expand international horizons and seek cross-border cooperation and development

The fifth success secret of specialized and new "little giant" enterprises is to expand their international vision and seek cross-border cooperation and development. Specialized and new "little giant" enterprises expand the coverage and influence of their products and services by opening up the international market, sharing the experience and technology of their products and services with international partners, and participating in international projects and activities. demonstrate the value and contribution of their products and services, and improve the level and quality of their products and services by learning international advanced concepts and methods, so as to realize the internationalization and globalization of its own products and services, as well as the internationalization and globalization of its own brand and status.

Conclusion

Specialized and new "little giant" enterprise is a new type of enterprise model. It has achieved high efficiency and high growth through a leading advantage in a certain subdivision, but a relatively small scale, and has become a leader and leader in various industries and fields. Based on the case analysis of typical specialized and new "little giant" enterprises at home and abroad, this paper summarizes five secrets of success, namely: 1) focus on core competitiveness and constantly cultivate market segments; 2) maintain agility and flexibility and quickly adapt to market changes; 3) establish a strong brand and reputation to form a loyal customer base; 4) use digitalization and intelligence to improve operational efficiency and quality; 5) Expand international horizons and seek cross-border cooperation and development. The purpose of this paper is to provide some inspiration and reference for entrepreneurs and managers who are interested in becoming a new "little giant" enterprise, hoping to help and support their entrepreneurship and development. At the same time, this paper also hopes to attract more attention and research, and make a more in-depth and systematic discussion and analysis of the characteristics and laws of the "little giant" enterprises, as well as the impact and contribution to society and economy.