Specialized and special new "little giant" enterprises refer to small and medium-sized industrial enterprises with the characteristics of "specialization, refinement, characteristics and novelty", and are an important force for the country to promote the high-quality development of the manufacturing industry. Specialized and special new "little giant" enterprises not only occupy a high share and influence in the market segment, but also have strong advantages and potential in technological innovation, product quality, brand image, market development and so on. it is an important support and guidance for the transformation and upgrading of the manufacturing industry. The cultivation and development of specialized and new "little giant" enterprises is not only conducive to improving the industrial foundation and industrial chain level, enhancing the core competitiveness of the manufacturing industry, but also promoting the healthy development of small and medium-sized enterprises and enhancing the vitality and resilience of the economy.

Definition and Characteristics of Specialized and New "Little Giant" Enterprises

The definition and characteristics of specialized and special new "little giant" enterprises are mainly based on the "Guiding Opinions of the Ministry of Industry and Information Technology on Promoting the Development of" Specialized, Special and New "Small and Medium-sized Enterprises" (hereinafter referred to as the "Guiding Opinions") and the "High-quality Small and Medium-sized Enterprises" "Interim Measures for the Management of Gradient Cultivation" (hereinafter referred to as the "Measures") and other relevant documents are defined. According to the "Guiding Opinions", specialized and new "little giant" enterprises refer to small and medium-sized industrial enterprises with the characteristics of "specialization, refinement, specialization, and novelty", as follows:

Specialization, that is, adhere to the professional development strategy, long-term focus and deep cultivation in a certain link or product of the industrial chain, can provide key parts, components and supporting products for large enterprises and large projects, or directly face the market and have a competitive advantage of its own brand products.

Refinement, that is, continuous innovation in R & D design, manufacturing, marketing, internal management and other aspects and achieved significant benefits, has a certain demonstration value.

Characteristics, that is, the leading product has the top 3 market segments in the province, and enjoys a high reputation and influence in the domestic sub-sectors, or the leading product belongs to the key links and key areas of the industrial chain supply chain. "Make up for shortcomings", "forge long boards" and "fill in the blanks" products, or carry out key basic technologies and product industrialization research around key industrial chains, or belong to the new generation of information technology and the real economy deep integration of innovative products.

Novelty, that is, it has the ability of continuous innovation and R & D investment, has independent intellectual property rights and core competitiveness in technology, products, processes, models, etc., has effective invention patents or utility model patents, design patents, software copyrights, etc., and establishes technology Research institutes, enterprise technology centers, enterprise engineering centers, academician expert workstations, post-doctoral workstations and other R & D institutions, at least one core business is supported by information systems.

According to the "Measures", the cultivation conditions for specialized and new "little giant" enterprises mainly include basic conditions, special conditions and classification conditions. The basic conditions refer to the small and medium-sized enterprises that have been registered for industry and commerce in the People's Republic of China, have been operating continuously for more than 3 years, have independent legal personality, and meet the "Regulations on Small and Medium-sized Enterprises", and belong to the "specialized and special" small and medium-sized enterprises or other small and medium-sized enterprises with strong innovation ability and outstanding market competitive advantages recognized or cultivated by the provincial competent department of small and medium-sized enterprises, and medium-sized enterprises, and, standardized corporate governance, good reputation, strong sense of social responsibility, leading production technology, technology and product quality performance in China, focusing on green development, strengthening the construction of talent team, having good brand influence, and having the potential to develop into an internationally renowned enterprise in related fields. Special conditions refer to the requirements of specific indicators in terms of economic efficiency, degree of specialization, innovation ability, and management. The classification conditions refer to the three categories according to the different conditions of the enterprise's operating income, research and development investment, equity financing, innovation achievements, etc., corresponding to different cultivation standards.

The cultivation conditions of specialized and special new "little giant" enterprises not only reflect the basic requirements for enterprises, but also reflect the incentive and guidance for enterprises. it aims to cultivate the development concept and ability of enterprises with specialization, refinement, characteristics and novelty, promote the innovation ability and core competitiveness of enterprises, and promote the transformation, upgrading and high-quality development of enterprises.

The Cultivation Policy of Specialized and New "Little Giant" Enterprises

The cultivation policy of specialized and special new "little giant" enterprises is mainly formulated and implemented according to the guiding opinions, measures and other relevant documents. The cultivation policy of specialized and special new "little giant" enterprises mainly includes the following aspects:

Intensive gradient cultivation. All localities should focus on improving the innovation ability and professional level of small and medium-sized enterprises, continue to incubate innovative small and medium-sized enterprises through in-depth development of the "double innovation" of small and medium-sized enterprises, establish a gradient cultivation mechanism for specialized and new "little giant" enterprises, and follow the "declaration-review-" Procedures such as "identification-cultivation-exit" will carry out hierarchical and classified cultivation of qualified enterprises, implement differentiated policy support and service guidance, and promote rapid growth of enterprises. At the same time, it is necessary to strengthen the dynamic management of specialized and new "little giant" enterprises, carry out regular assessment and evaluation, timely adjust and withdraw enterprises that do not meet the conditions or develop poorly, and give further incentives and support to enterprises with outstanding performance, so as to form a virtuous circle and the mechanism of survival of the fittest.

Increase policy support. All localities should, in the light of reality, formulate and improve relevant policies and measures for specialized and new "little giant" enterprises, and give greater support and space to specialized and new "little giant" enterprises in terms of finance and taxation, finance, land use, talent, science and technology, and market. Specifically, it includes: in terms of taxation, preferential policies on value-added tax and income tax for specialized and new "little giant" enterprises, and encouraging enterprises to increase R & D investment and technological transformation; in terms of finance, preferential policies on credit, guarantee, discount interest and risk compensation for specialized and new "little giant" enterprises are given, Support enterprise financing guarantee institutions to provide guarantee services for specialized and new "little giant" enterprises, support specialized and new "little giant" enterprises to broaden financing channels through equity financing, bond financing, listing financing, etc.; in terms of land use, give specialized and new "little giant" enterprises preferential policies in terms of land security, land use indicators, land prices, etc., and support enterprises to give priority to site selection, construction, and expansion in industrial parks, industrial clusters and other areas; in terms of talents, give preferential policies for talent introduction, training, and incentives to specialized and new "Little Giant" enterprises, support enterprises to establish and improve talent incentive mechanisms, and improve the sense of belonging and creativity of talents; in terms of science and technology, give specialized and new "Little Giant" enterprises preferential policies in terms of scientific and technological projects, scientific and technological platforms, and scientific and technological achievements, and support enterprises to carry out technological research, technology transfer, technical cooperation and other activities, improve the innovation ability and core competitiveness of enterprises; in terms of the market, give preferential policies to specialized and new "little giant" enterprises in government procurement, public services, international markets, etc., support enterprises, and establish a gradient cultivation mechanism for high-quality small and medium-sized enterprises. According to the procedures of "declaration-review-identification-cultivation-exit", qualified small and medium-sized enterprises are cultivated in different levels and categories, and differentiated policy support and service guarantee are implemented, promote the development of small and medium-sized enterprises from low-end to high-end, from small scale to large-scale, from weak to strong, and create a group of specialized and new "little giant" enterprises.

Increase fiscal support. All localities should make full use of national and local budgets, set up special funds, and give certain rewards or subsidies to specialized and new "little giant" enterprises, which are mainly used to support the development needs of enterprises in terms of technological innovation, brand building, market development, and personnel training, so as to improve the profitability and development momentum of enterprises. At the same time, it is necessary to implement the national and local preferential tax policies, and give value-added tax, income tax, consumption tax and other reductions or refunds to specialized and new "little giant" enterprises, so as to reduce the financial burden of enterprises and increase their reinvestment capacity.

Expand financing channels. All localities should give full play to the role of national and local financial institutions, policy banks, guarantee institutions and credit rating agencies, and provide credit support, guarantee support and credit rating support to specialized and new "little giant" enterprises, so as to improve the availability and cost-effectiveness of financing for enterprises, and solve the problems of financing difficulties and expensive financing for enterprises. At the same time, it is necessary to actively promote specialized and new "little giant" enterprises to broaden financing channels, optimize financing structure and improve financing efficiency through equity financing, bond financing and crowdfunding.

provision of public services. All localities should give full play to the role of national and local scientific and technological innovation platforms, technology transfer institutions, inspection and testing institutions, standardization institutions, intellectual property institutions, personnel training institutions, etc., to provide specialized and new "little giant" enterprises with public services in technology research and development, technology transfer, technology consultation, technology training, technology evaluation, technology trading, technology services, etc., so as to improve the technological innovation ability and technology level of enterprises, strengthen the technical advantages and technical barriers of enterprises. At the same time, it is necessary to actively promote specialized and new "little giant" enterprises to expand opportunities for technical cooperation and technical exchanges by participating in major national and local scientific and technological projects, scientific and technological plans, scientific and technological awards, scientific and technological exhibitions, and scientific and technological exchanges. enhance technological influence and technological value.

Optimize the development environment. All localities should give full play to the role of national and local industry associations, chambers of commerce, parks, incubators, accelerators, etc., to provide specialized and new "little giant" enterprises with industry information, market information, policy information, legal information, and talent information. Information services, improve the company's information acquisition and information utilization capabilities, and enhance the company's market sensitivity and market adaptability. At the same time, it is necessary to actively promote specialized and new "little giant" enterprises to expand opportunities for industry cooperation and industry exchanges by participating in various activities organized by industry associations, chambers of commerce, parks, incubators, accelerators, etc., and enhance industry status and industry influence.

How to build a "small giant" enterprise

To build a "little giant" enterprise requires the efforts of the enterprise itself, as well as the support of the government and society. From the perspective of the enterprise itself, to build a "little giant" enterprise, we mainly need to do the following work:

Adhere to the professional development strategy. Specialization is the core feature of specialized and special new "little giant" enterprises, and also the core competitiveness of specialized and special new "little giant" enterprises. Professional development strategy means that an enterprise selects one or several market segments or products according to its own advantages and characteristics, focuses on and cultivates for a long time, continuously improves its own professional level and professional ability, forms its own professional advantages and professional brands, and realizes its leading position and influence in market segments or product fields. The professional development strategy requires enterprises to have clear goals, clear positioning, reasonable planning, and effective implementation. They do not blindly follow the trend, do not expand at will, and do not easily transform, but adhere to their own professional direction, and continue to consolidate and improve themselves. Professional status.

Focus on market segments to enhance innovation and core competitiveness. The market segment is the main market of the specialized new "little giant" enterprises, and also the main competition field of the specialized new "little giant" enterprises. Market segmentation refers to a smaller market with relative independence and stability in a larger market, which is divided according to the differences in product function, performance, quality, price, service, etc. Market segments tend to have higher profit margins and strong growth potential, but they also face greater competitive pressure and higher innovation requirements. Focusing on market segments requires companies to have keen market insight, strong market development, and flexible market response, be able to accurately grasp the changes in demand, competition, and development trends in market segments, and be able to adjust their product strategies in a timely manner. Price strategy, marketing strategy, and service strategy can effectively increase their market share and market influence. To improve innovation ability and core competitiveness, enterprises are required to have continuous innovation power, sufficient innovation investment, perfect innovation mechanism and rich innovation achievements, and be able to innovate continuously in technology, products, technology and mode, form their own core technology, core products, core technology and core mode, and build their own innovation advantages and innovation barriers, able to achieve technological leadership and innovation leadership in market segments or product areas.

Strengthen brand building and market development. Brand is an important asset of the specialized new "little giant" enterprise, and also an important logo of the specialized new "little giant" enterprise. Brand building refers to enterprises to establish their own brand awareness, brand reputation, brand loyalty and brand influence by improving product quality, improving service level, shaping image characteristics and spreading cultural ideas. to achieve their own brand value and brand advantage. Brand building requires enterprises to have a clear brand strategy, clear brand positioning, reasonable brand planning, effective brand implementation, constantly enhance their brand core competitiveness, and constantly consolidate and expand their brand market share. Market development means that enterprises expand their market scale, market scope, market network and market cooperation by developing new products, opening up new markets, expanding new channels and establishing new cooperation, so as to realize their own market growth and market advantages. Market development requires companies to have keen market insight, strong market development power, and flexible market response power, be able to accurately grasp market demand changes, competitive trends, and development trends, and be able to adjust their market strategies, market layouts, and markets in a timely manner. Combination and market cooperation can effectively increase their market share and market influence.

Optimize corporate governance and management. The level of corporate governance and management is not only an important guarantee for specialized new "little giant" enterprises, but also an important foundation for specialized new "little giant" enterprises. Corporate governance refers to the enterprise through the establishment of a sound corporate governance structure, shareholder governance structure, board of directors governance structure, supervisory board governance structure, manager-level governance structure, etc., to regulate the distribution of power, power operation, power supervision, power checks and balances, to achieve corporate governance efficiency and governance effect. Corporate governance requires enterprises to have clear governance objectives, clear governance principles, reasonable governance rules and effective governance mechanisms, constantly improve their governance level and governance ability, and constantly enhance their governance trust and governance influence. Enterprise management refers to the establishment of sound strategic management, financial management, human resource management, marketing management, production management, supply chain management, quality management, risk management, etc., to optimize the enterprise's resource allocation, resource utilization, resource monitoring, and resource evaluation to achieve the enterprise's management efficiency and management effect. Enterprise management requires enterprises to have clear management objectives, clear management processes, reasonable management methods and effective management tools, constantly improve their management level and management ability, and constantly enhance their management reputation and management influence.

Actively participate in national and local gradient cultivation plans, make full use of policy support and public services, and build a good innovation ecology and development environment. The national and local gradient cultivation plan refers to a series of cultivation policies, cultivation measures, cultivation projects and cultivation platforms formulated and implemented by the state and local governments for small and medium-sized enterprises of different types, stages and fields, aiming to improve the innovation ability and professional level of small and medium-sized enterprises, and create a number of specialized and new "little giant" enterprises. Policy support and public services refer to a series of fiscal and tax concessions, credit guarantees, technology research and development, technology transfer, technical services, information services, talent training, etc. provided by the state and local governments for specialized and new "little giant" enterprises. Solve the development difficulties and development needs of specialized and new "little giant" enterprises, and promote the transformation, upgrading and high-quality development of specialized and new "little giant" enterprises. Innovation ecology and development environment refer to a series of innovation culture, innovation atmosphere, innovation mechanism, innovation platform, innovation network, innovation cooperation, etc. created by the state and local governments for specialized and new "little giant" enterprises, aiming to stimulate the innovation power and vitality of specialized and new "little giant" enterprises, Promote the innovation leading and innovation leading of specialized and new "little giant" enterprises. Actively participate in national and local gradient cultivation plans, make full use of policy support and public services, and build a good innovation ecology and development environment. Enterprises are required to have active participation awareness, active participation attitude, effective participation methods, and reasonable participation goals. Be able to make full use of various national and local resources and opportunities, and be able to effectively solve their own development problems and challenges, it can effectively improve its own level of development and quality of development.

In short, specialized and new "little giant" enterprises are an important force for the country to promote the high-quality development of the manufacturing industry, and an important support and guidance for the transformation and upgrading of small and medium-sized enterprises. To build a "little giant" enterprise requires the efforts of the enterprise itself, as well as the support of the government and society. Only by adhering to the professional development strategy, focusing on market segments, enhancing innovation capabilities and core competitiveness, strengthening brand building and market development, optimizing corporate governance and management levels, actively participating in national and local gradient cultivation plans, and making full use of policy support and Public services, building a good innovation ecology and development environment, can we create a group of specialized new "little giant" enterprises with international competitiveness and influence, to make greater contributions to the high-quality development of the manufacturing industry and the national economic and social development.