Proposals for the development of specialized new enterprises: how to provide policy, technology and market advice for specialized new enterprises

The concept and characteristics of 1. specialized and special new enterprises.

Specialized and special new enterprises refer to small and medium-sized enterprises with outstanding main business, strong professional capabilities, strong R & D and innovation capabilities, and development potential. They are mainly concentrated in the new generation of information technology, high-end equipment manufacturing, new energy, new materials, biomedicine, etc. High-end industry. Specialized and special new enterprises can be divided into three levels: innovative small and medium-sized enterprises, specialized and special new small and medium-sized enterprises, and specialized and special new "little giant" enterprises. Among them, specialized and special new "little giant" enterprises refer to the market segments. A pioneer enterprise with a high market share, mastering key core technologies, and excellent quality and efficiency.

Specialized new enterprises have the following characteristics:

(1) Specialization. Specialized and special new enterprises focus on a certain subdivision field and form their own core competitiveness. They do not blindly follow the trend or diversify their operations, but work hard to improve their professional level.

(2) Refinement. Specialized and special new enterprises pay attention to the quality of products and services, the pursuit of excellence, and constantly optimize the process and management, improve efficiency and efficiency.

(3) characterization. Specialized and special new enterprises have their own characteristics and advantages. They do not compete with other enterprises in a homogeneous way, but build their own brand and image to meet the individual needs of consumers.

(4) Novelty. Specialized and special new enterprises have a strong sense of innovation and ability to continuously develop new products, new technologies, and new models to adapt to market changes and lead the development of the industry.

Opportunities and Challenges of 2. Specialized and New Enterprises

Specialized and special new enterprises play an important role in economic development, and are an important force to promote the optimization and upgrading of industrial structure, enhance the resilience of industrial chain supply chain, and build a new development pattern of double cycle. At present, specialized and special new enterprises are facing unprecedented opportunities and challenges.

1) The opportunity. First, the national policy support to increase. In recent years, the state has issued a series of policies and measures to support the development of specialized new enterprises, including finance, taxation, finance, talents, intellectual property rights, public services, etc., providing a strong policy guarantee for specialized new enterprises. Second, a new round of scientific and technological revolution and industrial transformation have brought new development space. A new generation of information technology, biotechnology, new material technology, new energy technology, etc. continue to emerge, providing new technical support and market demand for specialized new enterprises. Third, domestic and foreign market demand continued to grow. The scale of the domestic market continues to expand, and consumers' demand for high-high quality, high-value-added, high-tech products and services continues to increase, providing a broad market space for specialized new enterprises. There is also great potential in foreign markets, especially in countries and regions along the "Belt and Road Initiative" route, which provide new cooperation opportunities for specialized and special new enterprises.

2) The challenge. One is the lack of innovation capacity. Although specialized and special new enterprises have certain innovation ability, there is still a big gap with the international advanced level, especially in basic research, original innovation, core technology and so on. Second, financing is difficult and expensive. Due to the small scale, high risk, and lack of collateral, it is difficult for specialized new enterprises to obtain loan support from traditional financial institutions such as banks, and the financing costs of non-bank financial institutions are relatively high, resulting in long-term financing problems for specialized new enterprises. exist. Third, the market competition is fierce. Specialized new enterprises are facing competitors from home and abroad, especially some multinational companies and industry leading enterprises, they have greater advantages in technology, capital, brand, channels and other aspects, forming a greater pressure on specialized new enterprises.

Proposals for the Development of Specialized and Special New Enterprises in 3.

In view of the opportunities and challenges faced by specialized new enterprises, this paper puts forward the following development suggestions from the aspects of policy, technology and market:

(1) Policy. First, increase fiscal, tax, financial and other aspects of support. The national and local financial departments should formulate more precise and effective financial support policies based on the characteristics and needs of specialized new enterprises, including rewards, subsidies, interest discounts, guarantees, etc., to reduce the operating costs and financing costs of specialized new enterprises. The tax department should fully implement the preferential tax policies, including the reduction or exemption of value-added tax, income tax and consumption tax, so as to reduce the tax burden of specialized new enterprises. The financial sector should increase credit support for specialized new enterprises, improve the efficiency of loan approval, lower the loan threshold, expand the scale of loans, and provide differentiated interest rate concessions. The second is to improve the public service system. Governments at all levels and relevant departments should strengthen public services for specialized new enterprises, including technological innovation, personnel training, intellectual property protection, market development, international cooperation, etc., to provide more convenient and efficient services for specialized new enterprises. The third is to create a good business environment. Governments at all levels and relevant departments should continue to promote the reform of streamlining administration and delegating powers, combining decentralization and management, and optimizing services, reduce administrative intervention in specialized and special new enterprises, crack down on unfair competition, protect the legitimate rights and interests of specialized and special new enterprises, and stimulate the development vitality of specialized and special new enterprises.

(2) Technical aspects. One is to increase investment in innovation. Specialized and special new enterprises should formulate scientific innovation plans according to their own development strategies and market positioning, clarify innovation goals and paths, increase investment in research and development funds, improve the incentive mechanism of research and development personnel, strengthen the upgrading of research and development equipment, and enhance innovation capabilities And level. The second is to accelerate the industrial application of technological achievements. Specialized and special new enterprises should strengthen cooperation with universities, scientific research institutes, industry associations and other innovative subjects, timely understand and introduce the latest scientific and technological achievements, speed up the transfer and transformation of technology, and transform scientific and technological achievements into products and services with market competitiveness. Third, collaborative innovation with leading enterprises in the industry. Specialized and special new enterprises should make full use of their professional advantages and flexibility, establish collaborative innovation cooperation relationship with leading enterprises in the industry, share innovation resources, share innovation risks, share innovation achievements, and achieve mutual benefit and win-win results. Four is to promote the digital network intelligent transformation. Specialized and special new enterprises should actively apply the Internet, big data, cloud computing, artificial intelligence and other new generation of information technology, promote the digital network intelligent transformation of production, management, marketing and other aspects, improve production efficiency and quality, reduce operating costs and risks, and enhance market adaptability and competitiveness.

(3) The market. One is to expand domestic and foreign markets. Specialized and special new enterprises should select appropriate market positioning and target customers according to their own product and service characteristics, open up domestic and foreign markets, and increase market share and share. In terms of the domestic market, specialized and special new enterprises should make full use of the country's regional development strategy, such as the coordinated development of Beijing-Tianjin-Hebei, the development of the Yangtze River Economic Belt, the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, etc., and actively participate in the regional industrial chain supply chain collaboration to expand Market demand within the region. In terms of foreign markets, specialized and special new enterprises should make full use of the country's opening-up strategy, such as the "Belt and Road Initiative" initiative, the construction of free trade zones, international production capacity cooperation, etc., to actively participate in competition and cooperation in the international market and expand opportunities in the international market. The second is to strengthen brand building. Specialized and special new enterprises should establish brand awareness, pay attention to the shaping of brand image and reputation, enhance brand awareness and reputation, and enhance brand influence and loyalty. The main ways of brand building include: strengthening the quality management of products and services to ensure the quality commitment of the brand; strengthening the innovative design of products and services to enhance the added value of the brand; strengthening the promotion of products and services to expand the scope of brand communication; strengthening After-sales service of products and services to enhance customer satisfaction of the brand. The third is to enhance international competitiveness. Specialized and new enterprises should improve their internationalization level and enhance their competitiveness in the international market. The main ways to enhance international competitiveness include: strengthening the research and analysis of the international market, understanding the needs and changes of the international market, and formulating product and service strategies to adapt to the international market; strengthening the participation and formulation of international standards, improving the international recognition and compatibility of products and services, reducing the technical barriers to international trade; strengthening the introduction and training of international talents, and improving the management and operation capabilities of international business, enhance the ability of international communication and cooperation; strengthen the participation and cooperation of international organizations and institutions, improve the awareness and influence of the international community, and enhance the ability of international cooperation and exchange.

Conclusion

Specialized and special new enterprises are an important force to promote high-quality economic development and build a double-cycle new development pattern, facing unprecedented opportunities and challenges. This paper analyzes the current situation and problems of the development of specialized new enterprises from the three aspects of policy, technology and market, and puts forward corresponding development suggestions. At the same time, this paper takes Shangpu Consulting Company as an example, introduces its professional consulting services for specialized new enterprises, including market research, investment decision-making, IPO listing, etc., and analyzes the characteristics and effects of its services. It is hoped that this paper can help and enlighten the development of specialized new enterprises.