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2024-07-18 01:23:30 来源:尚普咨询 浏览量:0
一、专精特新企业的定义和特征
专精特新企业是指具有专业化、精细化、特色化、新颖化特征的中小企业。专业化指产品(含服务)的专门性、生产工艺的专业性、技术的专有性和产品在细分市场中的专业化发展优势;精细化指产品的精致性、工艺技术的精深性和企业的精细化管理;特色化指产品的个性特色;新颖化指产品与技术的创新性、先进性,具有较高的技术含量、较高的附加值和显著的经济社会效益。
专精特新企业具有以下主要特征:
创新驱动特征明显。专精特新企业以创新为核心竞争力,不断开发新产品、新技术、新工艺、新模式,满足市场和客户的多样化需求,提升产品质量和性能,降低生产成本和资源消耗,增强市场竞争力和抗风险能力。专精特新企业的研发投入占营业收入的比重、研发人员占职工的比重、有效专利拥有量等创新指标均高于一般中小企业。
主业特色鲜明。专精特新企业专注于主业,做精主业,形成自身的核心技术和专业优势,打造独特的品牌形象和市场定位,避免同质化竞争,提高市场占有率和客户忠诚度。专精特新企业多分布在工业基础领域和高技术领域,是产业链供应链的重要组成部分。
加速迈向产业链价值链中高端。专精特新企业通过不断创新和提升,实现从低端到高端、从跟随到领先的跨越,从产品制造向服务提供、系统集成、方案解决等方向延伸,从国内市场向国际市场拓展,提高在产业链和价值链中的地位和影响力。专精特新企业多数是国内外知名大企业的配套供应商,也有一部分成为细分领域的领军企业。
二、专精特新企业的发展现状和趋势
专精特新企业是我国中小企业的优质群体,是推动科技创新和高质量发展的重要力量。近年来,我国不断加大专精特新企业的培育力度,取得明显成效。截至2022年底,我国中小微企业数量已超过5200万户,比2018年末增长51%。2022年平均每天新设企业2.38万户,是2018年的1.3倍。创新型中小企业、专精特新中小企业、专精特新“小巨人”企业是我国优质中小企业梯度培育的三个层次,代表企业成长的不同阶段。创新型中小企业处于“种子企业”阶段,具有较高专业化水平、较强创新能力和较大发展潜力,是优质中小企业体系的“塔基”;专精特新中小企业处于“瞪羚企业”阶段,专业化、精细化、特色化发展水平高,创新能力强,经营效益好,是优质中小企业体系的“塔身”;专精特新“小巨人”企业处于“独角兽企业”阶段,位于基础核心领域和产业链关键环节,创新能力突出、掌握核心技术、细分市场占有率高,是优质中小企业体系的“塔尖”。目前,全国已培育创新型中小企业超20万家,专精特新中小企业超9.8万家,专精特新“小巨人”企业超1.2万家。这些优质中小企业在推动科技创新与产业创新对接、产业链强链稳链固链、促进就业、改善民生等方面发挥着重要作用。经过持续培育,还将涌现出一批细分领域的隐形冠军企业,部分企业将成长为创新型领军企业,为我国科技创新和高质量发展作出更大贡献。
专精特新企业的发展,也面临着一些挑战和机遇。一方面,受国内外经济形势、市场需求、产业结构、技术变革等因素的影响,专精特新企业的发展环境和条件发生了一些变化,如市场竞争加剧、客户需求多元化、技术更新加速、资金成本上升、人才流失等问题,给专精特新企业的生存和发展带来了一定的压力和困难。
另一方面,专精特新企业也面临着一些新的机遇和空间。如国家加大对中小企业的支持力度,出台了一系列优惠政策和措施,为专精特新企业的发展提供了有利的政策环境;新一轮科技革命和产业变革为专精特新企业提供了新的技术平台和市场机会,为专精特新企业的创新发展提供了广阔的空间;数字化、智能化、网络化、平台化等新型业态和模式的兴起,为专精特新企业的转型升级提供了新的路径和手段;国际市场的多元化和区域化趋势,为专精特新企业的开拓国际市场提供了新的契机和渠道。
三、专精特新企业如何打造独门绝技和品牌优势
专精特新企业要在激烈的市场竞争中脱颖而出,实现转型升级和可持续发展,就必须打造自己的独门绝技和品牌优势,形成差异化的竞争力。具体而言,专精特新企业可以从以下几个方面着手:
坚持创新驱动,提升核心竞争力。创新是专精特新企业的生命线,是打造独门绝技的根本途径。专精特新企业要坚持以市场需求为导向,以技术创新为核心,以产品创新为重点,以模式创新为支撑,以制度创新为保障,形成创新的闭环和生态,不断提升产品质量和性能,降低生产成本和资源消耗,增强市场竞争力和抗风险能力。专精特新企业要加大研发投入,加强研发团队建设,加快研发成果转化,提高研发效率和效益。专精特新企业要加强知识产权保护和运用,提升自主创新能力和水平,掌握核心技术和关键技术,打造自有品牌和专利品牌,形成技术壁垒和市场壁垒,防止被他人模仿和超越。
坚持专业化发展,提升市场占有率。专业化是专精特新企业的特色,是打造品牌优势的有效途径。专精特新企业要坚持专注于主业,做精主业,形成自身的专业优势和专业形象,打造独特的市场定位和品牌定位,避免同质化竞争,提高市场占有率和客户忠诚度。专精特新企业要深入了解市场需求和客户需求,提供个性化、定制化、差异化的产品和服务,满足客户的多样化需求,增加客户的黏性和满意度。专精特新企业要加强品牌建设和推广,提升品牌知名度和美誉度,树立品牌形象和信誉,赢得市场认可和尊重。
坚持开放合作,提升产业链价值链地位。开放合作是专精特新企业的必然选择,是打造独门绝技和品牌优势的重要支撑。专精特新企业要坚持以合作共赢为原则,以互利互惠为目标,以资源共享为手段,以创新发展为动力,积极参与产业链供应链的协同创新和协同发展,提升在产业链和价值链中的地位和影响力。专精特新企业要加强与上下游企业的合作,实现资源互补和优势互换,提高产品质量和服务水平,降低运营成本和风险,增加收入和利润。专精特新企业要加强与科研院所、高校、行业协会等创新主体的合作,实现技术交流和成果转化,提高创新能力和水平,增强创新活力和效果。专精特新企业要加强与国内外市场的合作,实现市场拓展和渗透,提高市场份额和竞争力,增加市场机会和空间。
坚持转型升级,提升发展质量和效益。转型升级是专精特新企业的必由之路,是打造独门绝技和品牌优势的内在要求。专精特新企业要坚持以提高发展质量和效益为目标,以适应市场变化和客户需求为导向,以数字化、智能化、网络化、平台化等新型业态和模式为支撑,以创新驱动和专业化发展为核心,实现从低端到高端、从跟随到领先的跨越,从产品制造向服务提供、系统集成、方案解决等方向延伸,从国内市场向国际市场拓展,提高在产业链和价值链中的地位和影响力。专精特新企业要加快数字化转型,利用互联网、大数据、人工智能、物联网等新技术,提升生产效率和管理效率,优化产品设计和服务流程,增强市场洞察和客户体验,实现产品、服务、管理、营销等方面的数字化、智能化、网络化、平台化。专精特新企业要加快绿色转型,利用清洁能源、节能技术、循环经济、低碳生产等新理念,提升资源利用率和环境保护水平,优化产品结构和生产方式,增强社会责任和公众认同,实现经济效益和社会效益的统一。
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