Definition and Characteristics of 1. Specialized Special New Enterprises

Specialized and special new enterprises refer to small and medium-sized enterprises with the characteristics of specialization, refinement, characteristics and novelty. Specialization refers to the specialization of products (including services), the professionalism of production processes, the exclusivity of technology and the advantages of professional development of products in market segments; refinement refers to the refinement of products, the depth of process technology and the fine management of enterprises; characteristics refer to the individual characteristics of products; novelty refers to the innovation and advancement of products and technologies, with high technical content, high added value and significant economic and social benefits.

Specialized new enterprises have the following main characteristics:

Innovation-driven characteristics are obvious. Specialized and special new enterprises take innovation as their core competitiveness, constantly develop new products, new technologies, new processes and new models to meet the diversified needs of the market and customers, improve product quality and performance, reduce production costs and resource consumption, and enhance market competitiveness and anti-risk ability. The proportion of R & D investment in operating income, the proportion of R & D personnel in employees, and the number of effective patents of specialized and special new enterprises are higher than those of ordinary small and medium-sized enterprises.

The main business is distinctive. Specialized and special new enterprises focus on the main business, do fine main business, form their own core technology and professional advantages, create a unique brand image and market positioning, avoid homogeneous competition, and improve market share and customer loyalty. Specialized and special new enterprises are mostly distributed in industrial basic fields and high-tech fields, and are an important part of the industrial chain supply chain.

Accelerate towards the high end of the industrial chain value chain. Through continuous innovation and improvement, specialized and special new enterprises have achieved a leap from low-end to high-end, from following to leading, extending from product manufacturing to service provision, system integration, and solution solutions, expanding from the domestic market to the international market, and improving Status and influence in the industrial chain and value chain. Most of the specialized and special new enterprises are supporting suppliers of well-known large enterprises at home and abroad, and some of them have become leading enterprises in subdivision fields.

Development Status and Trend of Specialized and New Enterprises in 2.

Specialized and special new enterprises are high-quality groups of small and medium-sized enterprises in China, and are an important force to promote scientific and technological innovation and high-quality development. In recent years, China has continuously increased the cultivation of specialized new enterprises and achieved remarkable results. By the end of 2022, the number of small and medium-sized enterprises in China had exceeded 52 million, an increase of 51% over the end of 2018. In 2022, an average of 23800 new enterprises will be established every day, 1.3 times that of 2018. Innovative small and medium-sized enterprises, specialized new small and medium-sized enterprises, and specialized new "little giant" enterprises are the three levels of gradient cultivation of high-quality small and medium-sized enterprises in my country, representing different stages of enterprise growth. Innovative small and medium-sized enterprises are in the "seed enterprise" stage, with a high level of specialization, strong innovation ability and great development potential, and are the "tower base" of the high-quality small and medium-sized enterprise system; specialized and special new small and medium-sized enterprises are in the "gazelle enterprise" stage, with a high level of specialization, refinement and characteristic development, strong innovation ability and good operating efficiency "; specialized and special new" little giant "enterprises are in the" unicorn enterprise "stage, located in the basic core areas and key links of the industrial chain, with outstanding innovation ability, mastery of core technology and high market share. It is the" spire "of the high-quality small and medium-sized enterprise system". At present, the country has cultivated more than 200000 innovative small and medium-sized enterprises, more than 98000 specialized new small and medium-sized enterprises, and more than 12000 specialized new "little giant" enterprises. These high-quality small and medium-sized enterprises play an important role in promoting the docking of scientific and technological innovation and industrial innovation, strengthening the industrial chain, stabilizing the chain, promoting employment, and improving people's livelihood. After continuous cultivation, a number of invisible champion enterprises in subdivided fields will emerge, and some enterprises will grow into innovative leading enterprises, making greater contributions to China's scientific and technological innovation and high-quality development.

The development of specialized and special new enterprises is also facing some challenges and opportunities. On the one hand, under the influence of domestic and foreign economic situation, market demand, industrial structure, technological change and other factors, some changes have taken place in the development environment and conditions of specialized new enterprises. for example, intensified market competition, diversified customer demand, accelerated technological renewal, rising capital cost, brain drain and other issues have brought certain pressure and difficulties to the survival and development of specialized new enterprises.

On the other hand, specialized and special new enterprises are also facing some new opportunities and space. For example, the state has increased its support for small and medium-sized enterprises and issued a series of preferential policies and measures, which provide a favorable policy environment for the development of specialized new enterprises; the new round of scientific and technological revolution and industrial transformation provide specialized new enterprises with new technology platforms and market opportunities, and provide a broad space for the innovation and development of specialized new enterprises; The rise of new formats and models such as digitalization, intelligence, networking, and platformization, it provides new paths and means for the transformation and upgrading of specialized new enterprises; the diversification and regionalization trend of the international market provides new opportunities and channels for specialized new enterprises to open up the international market.

How to Create Unique Skills and Brand Advantages for 3. Specialized Special New Enterprises

If specialized and special new enterprises want to stand out in the fierce market competition and realize transformation, upgrading and sustainable development, they must create their own unique skills and brand advantages to form differentiated competitiveness. Specifically, specialized new enterprises can start from the following aspects:

Adhere to innovation-driven, enhance core competitiveness. Innovation is the lifeline of specialized new enterprises and the fundamental way to create unique skills. Specialized and special new enterprises must adhere to market demand as the orientation, technological innovation as the core, product innovation as the focus, model innovation as the support, and system innovation as the guarantee to form an innovative closed loop and ecology, and continuously improve product quality and performance, Reduce production costs and resource consumption, and enhance market competitiveness and anti-risk capabilities. Specialized and special new enterprises should increase R & D investment, strengthen R & D team building, accelerate the transformation of R & D results, and improve R & D efficiency and efficiency. Specialized and special new enterprises should strengthen the protection and application of intellectual property rights, enhance the ability and level of independent innovation, master core and key technologies, build their own brands and patent brands, and form technical and market barriers to prevent being imitated and surpassed by others.

Adhere to professional development, improve market share. Specialization is the characteristic of specialized new enterprises and an effective way to build brand advantages. Specialized and special new enterprises should persist in focusing on their main business, do fine main business, form their own professional advantages and professional image, create unique market positioning and brand positioning, avoid homogeneous competition, and increase market share and customer loyalty. Specialized and special new enterprises should have an in-depth understanding of market demand and customer needs, provide personalized, customized and differentiated products and services, meet the diversified needs of customers, and increase customer stickiness and satisfaction. Specialized and special new enterprises should strengthen brand building and promotion, enhance brand awareness and reputation, establish brand image and reputation, and win market recognition and respect.

Adhere to open cooperation and enhance the status of the industrial chain value chain. Open cooperation is an inevitable choice for specialized new enterprises and an important support for creating unique skills and brand advantages. Specialized and special new enterprises should adhere to the principle of win-win cooperation, take mutual benefit as the goal, take resource sharing as the means, and take innovation and development as the driving force, actively participate in the collaborative innovation and collaborative development of the industrial chain supply chain, and enhance their position and influence in the industrial chain and value chain. Specialized and special new enterprises should strengthen cooperation with upstream and downstream enterprises, achieve complementary resources and exchange of advantages, improve product quality and service levels, reduce operating costs and risks, and increase revenue and profits. Specialized and special new enterprises should strengthen cooperation with scientific research institutes, universities, industry associations and other innovation subjects, realize technological exchange and achievement transformation, improve innovation ability and level, and enhance innovation vitality and effect. Specialized and special new enterprises should strengthen cooperation with domestic and foreign markets, achieve market expansion and penetration, increase market share and competitiveness, and increase market opportunities and space.

Insist on transformation and upgrading, improve the quality and efficiency of development. Transformation and upgrading is the only way for specialized new enterprises, and it is the inherent requirement of creating unique skills and brand advantages. Specialized and special new enterprises must adhere to the goal of improving the quality and efficiency of development, adapt to market changes and customer needs as the orientation, support new formats and models such as digitalization, intelligence, networking, and platformization, and innovation-driven and Professional development is the core, realizing the leap from low-end to high-end, from following to leading, and extending from product manufacturing to service provision, system integration, and solution solutions, expand from the domestic market to the international market and improve its position and influence in the industrial chain and value chain. Specialized and special new enterprises should accelerate digital transformation, use new technologies such as the Internet, big data, artificial intelligence, and the Internet of Things to improve production efficiency and management efficiency, optimize product design and service processes, enhance market insight and customer experience, and realize products and services., Management, marketing and other aspects of digitalization, intelligence, networking, and platform. Specialized and special new enterprises should accelerate green transformation, use new concepts such as clean energy, energy-saving technology, circular economy, and low-carbon production to improve resource utilization and environmental protection, optimize product structure and production methods, and enhance social responsibility and public recognition. Realize the unity of economic and social benefits.