The concept and characteristics of 1. specialized and special new enterprises.

Specialized and special new enterprises refer to small and medium-sized enterprises with the characteristics of specialization, refinement, characteristics and novelty. They are the objects of national key cultivation and support, and are also the main service customers of Shangpu Consulting. The four characteristics of specialized new enterprises are as follows:

Specialization: refers to the company's long-term focus on a certain market segment or a certain product, forming its own core competitiveness, and being able to provide key components, components and supporting products for large enterprises and large projects, or directly facing the market and having Private brand products with competitive advantages.

Refinement: refers to the enterprise in manufacturing, quality management, marketing and other aspects of excellence, and constantly improve product performance, quality, reliability and added value, to meet the personalized and diversified needs of customers.

Characteristic: refers to the enterprise has a distinct market positioning and differentiated product characteristics, can highlight its own advantages and characteristics, form its own brand influence and loyal customer groups.

Novelty: refers to the enterprise has the ability and consciousness of continuous innovation, constantly develop and launch new products, technologies, processes, models, etc., to meet the changes and development of the market, and maintain its own vitality and competitiveness.

Specialized and special new enterprises are the best among small and medium-sized enterprises. They are the leading enterprises focusing on market segmentation, strong innovation ability, high market share, mastering key core technologies and excellent quality and efficiency. They are important forces to promote high-quality economic development and build a new development pattern.

Classification and Development Status of Specialized and New Enterprises in 2.

According to the interim measures for the Administration of gradient Cultivation of High-quality small and medium-sized Enterprises, specialized and special new enterprises can be divided into three levels: innovative small and medium-sized enterprises, specialized and special new small and medium-sized enterprises, and specialized and special new "little giant" enterprises, corresponding to different cultivation objectives, conditions and measures. Among them, the specialized and special new "little giant" enterprises are the elites of specialized and special new enterprises, a model of professional development strategy, a leading enterprise with strong innovation ability and outstanding market competitive advantages, and the object of national key cultivation and support.

The principles and methods for the selection of specialized and new "little giant" enterprises are formulated and implemented by the Ministry of Industry and Information Technology and the Ministry of Finance, which mainly include three aspects: basic conditions, special conditions and classification conditions. The basic conditions mainly involve the scale, legal personality, professional strategy, innovation ability, development potential, etc.; the special conditions mainly involve the economic benefits, specialization, innovation ability, operation and management of the enterprise; the classification conditions mainly involve the business income, R & D investment, equity financing, innovation achievements, etc. The specific conditions and standards are detailed in the annex.

According to data from the Ministry of Industry and Information Technology, as of June 2021, there were 2000 specialized and new "little giant" enterprises across the country, covering all fields of the manufacturing industry, including electronic information, equipment manufacturing, new materials and other industries. Mainly, accounting for more than 80%. These companies have a high market share and brand influence in their respective market segments, providing key technology and product support for major national projects and strategic emerging industries, and making important contributions to economic and social development.

Selected Principles and Methods of 3. Champ Consulting

Shangpu Consulting is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. The main service customers of Shangpu Consulting are specialized and special new enterprises, especially specialized and special new "little giant" enterprises, providing these enterprises with professional services such as market research, investment and financing consulting, IPO listing consulting, etc., to help these enterprises improve their innovation ability and market competitiveness, and achieve high-quality development.

In the principles and methods of selecting specialized and special new enterprises, Shangpu Consulting mainly refers to the principles and methods of selecting specialized and special new "little giant" enterprises formulated by the Ministry of Industry and Information Technology and the Ministry of Finance. At the same time, combined with its own professional advantages and market experience, a comprehensive evaluation is carried out from the following aspects:

The scale and growth of enterprises: Shangpu Consulting tends to choose specialized and special new enterprises with moderate scale and strong growth. These enterprises usually have high market demand and development potential, and they also need more professional services of Shangpu Consulting, especially in investment, financing and listing.

The innovation ability and core technology of enterprises: Shangpu Consulting attaches great importance to the innovation ability and core technology of specialized new enterprises, which are the core competitiveness of enterprises and the service focus of Shangpu Consulting. Through professional market research, Shangpu Consulting provides technical innovation, achievement transformation and market application for specialized new enterprises.

The market competitiveness and brand influence of enterprises: Shangpu Consulting pays attention to the market competitiveness and brand influence of specialized and special new enterprises, which are the core values of enterprises and the service objectives of Shangpu Consulting. Through professional investment and financing consulting, Shangpu Consulting provides consulting services in fund raising, asset allocation, risk management and other aspects for specialized new enterprises, helping specialized new enterprises to enhance their market competitiveness and brand influence.

Corporate social responsibility and sustainable development: Shangpu Consulting attaches great importance to the social responsibility and sustainable development of specialized new enterprises. These are the long-term goals of the company and the service concept of Shangpu Consulting. Through professional IPO listing consulting, Shangpu Consulting provides consulting services on listing planning, financial audit, legal compliance and other aspects for specialized new enterprises, helps specialized new enterprises to achieve standardized operation and social supervision, and promotes the social responsibility and sustainable development of specialized new enterprises.

Supporting Contents and Measures of 4. Champ Consulting

In supporting the high-quality development of specialized new enterprises, Shangpu Consulting mainly provides the following three aspects of content and measures:

Market research: Shangpu Consulting provides comprehensive, in-depth and accurate market research services for specialized new enterprises, including market analysis, competition analysis, customer analysis, channel analysis, policy analysis, etc., to provide data support and information reference for the strategic decision-making of specialized new enterprises. Shangpu Consulting has a professional research team and rich industry experience. It can customize the design and implementation of market research programs according to the specific needs of specialized new enterprises, and provide high-quality market research reports and suggestions.

Investment and financing consulting: Shangpu Consulting provides professional, effective and efficient investment and financing consulting services for specialized new enterprises, including fund raising, asset allocation, risk management, etc., and provides program design and implementation support for the capital operation of specialized new enterprises. Shangpu Consulting has a professional investment and financing team and rich project experience. It can match appropriate investment institutions and financing channels according to the specific conditions of specialized new enterprises, and provide efficient investment and financing services and results.

IPO listing consulting: Shangpu Consulting provides professional, comprehensive and standardized IPO listing consulting services for specialized new enterprises, including listing planning, financial audit, legal compliance, etc., and provides process guidance and problem solving for the listing process of specialized new enterprises. With a professional IPO listing team and rich listing experience, Shangpu Consulting can select the appropriate listing market and listing method according to the listing objectives of specialized new enterprises, and provide high-quality IPO listing services and protection.

Case Display and Value Embodiment of 5. Champ Consulting

In the process of providing professional services for specialized new enterprises, Shangpu Consulting has accumulated a large number of successful cases, demonstrating its professional ability and value in market research, investment and financing consulting, IPO listing consulting and so on. The following are some of the case presentations of Champ Consulting:

Case 1: Market research of a specialized biomedical enterprise. The company is an enterprise specializing in the research and development and production of biomedicine. The main products are biological products based on recombinant protein technology, which have high technical content and market demand. The company commissioned Shangpu Consulting to conduct market research to understand the market potential and competitive advantages of its products, and to provide a basis for its market strategy and marketing strategy. Through professional market analysis, competition analysis, customer analysis, channel analysis, policy analysis, etc., Shangpu Consulting has provided the company with comprehensive, in-depth and accurate market research reports and suggestions to help the company clarify its own market positioning and Differentiated advantages, formulated a reasonable market strategy and marketing strategy, and increased the market share and brand influence of its products.

Case 2: Investment and financing consulting for a specialized and special new materials enterprise. The company is a company specializing in the development and production of new polymer materials. The main products are high-performance composite materials for automobiles, aviation, electronics and other fields, with high innovation and added value. The company commissioned Shangpu Consulting to conduct investment and financing consulting to seek financial support and partners to provide protection for its technological innovation and industrial expansion. Through professional fund raising, asset allocation, risk management, etc., Shangpu Consulting has provided the company with professional, effective and efficient investment and financing consulting services and results, helping the company successfully obtain investment from a number of well-known investment institutions and achieve The goal of capital operation has enhanced its market competitiveness and brand influence.

Case 3: IPO listing consultation of a special new equipment manufacturing enterprise. The company is an enterprise specializing in the research and development and production of intelligent manufacturing equipment. The main products are high-end equipment used in industrial automation, intelligent manufacturing, intelligent logistics and other fields, with a high technical level and market share. The enterprise entrusts Shangpu consulting to carry out IPO listing consultation, so as to realize standardized operation and social supervision, and provide impetus for its long-term development. Through professional listing planning, financial audit, legal compliance, etc., Shangpu Consulting provided the company with professional, comprehensive and standardized IPO listing consulting services and guarantees, and helped the company successfully complete the IPO listing process on the Science and Technology Innovation Board., Achieved the goal of listing, and promoted its social responsibility and sustainable development.

6. Conclusion

Specialized and special new enterprises are the object of national key cultivation and support, and are also the main service customers of Shangpu Consulting. According to the characteristics and needs of specialized new enterprises, Shangpu Consulting provides market research, investment and financing consulting, IPO listing consulting and other professional services to help specialized new enterprises enhance their innovation ability and market competitiveness and achieve high-quality development. In the process of providing professional services for specialized new enterprises, Shangpu Consulting has accumulated a large number of successful cases, demonstrating its professional ability and value in market research, investment and financing consulting, IPO listing consulting and so on. The purpose of this paper is to provide reference and reference for the cultivation and development of specialized new enterprises, and also to provide support for the brand image and market competitiveness of Shangpu Consulting.