Application and identification of 1. specialized and special new enterprises

Specialized and special new enterprises refer to small and medium-sized enterprises with strong competitiveness, high degree of specialization, strong innovation ability and great development potential in the market segment, and are an important force to promote industrial transformation and upgrading and achieve high-quality development. The application and identification of specialized new enterprises refers to the process in which innovative small and medium-sized enterprises voluntarily apply according to the principle of territoriality, and the competent department of small and medium-sized enterprises at the provincial level organizes the examination, spot check and publicity of enterprise application materials and relevant supporting materials according to the identification standards. The Ministry of Industry and Information Technology organizes experts to review, spot check and publicize recommend enterprises, and finally determine and publish the list of specialized new "little giants.

The application and accreditation of specialized new enterprises shall meet the following conditions:

(1) Basic conditions. The applicant enterprise must be registered in the the People's Republic of China for industry and commerce, have been operating continuously for more than 3 years, have independent legal personality, and meet the "Regulations on the Standards for Small and Medium-sized Enterprises", and belong to the provincial-level SME competent department to identify or focus on cultivating "Specialized" special new "small and medium-sized enterprises or other small and medium-sized enterprises with strong innovation ability and outstanding market competitive advantages. The applicant enterprise also needs to adhere to the professional development strategy, focus on and deeply cultivate a certain link or product in the industrial chain for a long time, and can provide key parts, components and supporting products for large enterprises and large projects, or directly face the market and have its own brand products with competitive advantages. In addition, the applicant enterprise also needs to have the ability of continuous innovation and R & D investment, constantly innovate in R & D design, manufacturing, marketing, internal management and other aspects, and achieve remarkable benefits, which has certain demonstration and promotion value. Finally, the applicant enterprise should also pay attention to and implement the long-term development strategy, with standardized corporate governance, good reputation, strong sense of social responsibility, leading production technology, technology and product quality performance in China, paying attention to green development, strengthening the construction of talent team, having good brand influence, and having the potential to develop into an international well-known enterprise in related fields.

(2) Special conditions. The applicant enterprise needs to meet certain standards in terms of economic efficiency, degree of specialization, innovation ability and management. Specifically, the average growth rate of the main business income or net profit of the applicant enterprise in the past two years is more than 5%, and the asset-liability ratio of the enterprise is not higher than 70%; the applicant enterprise has been engaged in a specific market segment for 3 years or more, the main business income accounts for more than 70% of the operating income, the leading products occupy the top 3 in the province, and enjoy high popularity and influence in the domestic industry segments; the applicant company has 2 valid invention patents or 5 or more utility model patents, design patents, and software copyrights, self-built or jointly established R & D institutions with universities and scientific research institutions, and established technology research institutes, enterprise technology centers, and enterprise engineering Centers, academician expert workstations, post-doctoral workstations, etc., companies in R & D and design, manufacturing, supply chain management and other links, at least one core business adopts information system support; the applicant enterprise has its own brand, has obtained relevant management system certification, or the product production implements international, domestic and industry standards, or the product has passed the product certification of developed countries and regions.

(3) Classification conditions. The applicant enterprise shall meet different classification conditions according to the different operating income of the previous year. Specifically, the operating income of the applicant enterprise in the previous year was 0.1 billion yuan or more, and the proportion of R & D expenditure in the operating income in the past two years was not less than 3%; or the operating income of the previous year was 50 million yuan (inclusive) -0.1 billion yuan (exclusive), and the proportion of R & D expenditure in the operating income in the past two years was not less than 6%; or the operating income of the previous year was less than 50 million yuan, at the same time, it meets that the amount of new equity financing (paid-in) in the past 2 years is more than 80 million yuan (inclusive), and the R & D investment is more than 30 million yuan (inclusive), and the R & D personnel account for more than 50% (inclusive) of the total number of employees of the enterprise. The innovative achievements belong to the key technologies of the subdivided industries in the "2. key areas" of this notice, and have made major breakthroughs.

Measures and Policy Support for the Cultivation of Specialized and New Enterprises in 2.

The cultivation measures and policy support for specialized new enterprises mainly include the following aspects:

(1) Intensive gradient cultivation. All localities should focus on improving the innovation ability and professional level of small and medium-sized enterprises, continue to incubate innovative small and medium-sized enterprises through in-depth development of the "double innovation" of small and medium-sized enterprises, increase the cultivation of provincial-level "specialized, special and new" small and medium-sized enterprises, and promote their specialization Special new "little giant" enterprise development. Establish and improve the "specialized, special and new" enterprise cultivation database, establish phased work objectives, tasks and measures, and ensure that the cultivation work achieves practical results.

(2) Strengthen policy support. We will improve the policy system that supports "specialized, special and new" small and medium-sized enterprises and specialized, special and new "little giant" enterprises, and increase support in finance, taxation, finance, talent, science and technology, and market, so as to create a good environment for the development of specialized, special and new enterprises. Specifically, give certain financial incentives to specialized and new "little giant" enterprises to support them in carrying out technological innovation, brand building, market expansion and other activities; implement preferential tax policies for specialized and new "little giant" enterprises, such as levying corporate income tax at a tax rate of 15%, exempt from value-added tax, etc.; implement financial preferential policies for specialized and new "little giant" enterprises, such as providing credit support, discount subsidies, guarantee reductions, etc; implement preferential policies for talents for specialized and new "little giant" enterprises, such as supporting them to introduce and cultivate high-level talents, technical talents, management talents, etc., and provide convenience for talent housing, social security, and children's education; for specialized and new "Little Giant" enterprises implement preferential policies for science and technology, such as supporting them to participate in national and local science and technology plans, projects, funds, etc., and strengthening intellectual property protection and incentives; implement market preferential policies for specialized and new "little giant" enterprises, such as supporting their participation in government procurement, public services, international cooperation, etc., and improving their market access and competitiveness.

(3) Optimize the service platform. Strengthen the construction of service platform for specialized and special new enterprises, improve service level and efficiency, and provide all-round support for the development of specialized and special new enterprises. Specifically, establish and improve the information service platform of specialized and special new enterprises, timely release the policy information, industry information and market information of specialized and special new enterprises, provide information consultation, policy interpretation, demand docking and other services for specialized and special new enterprises, establish and improve the technical service platform of specialized and special new enterprises, and strengthen the cooperation between specialized and special new enterprises and universities, scientific research institutions, technical centers, etc, provide technology development, technology transfer, technical training and other services for specialized and special new enterprises; establish and improve financial service platforms for specialized and special new enterprises, and promote cooperation between specialized and special new enterprises and financial institutions such as banks, insurance, securities, and funds. Provide financing consulting, financing guarantees, financing subsidies and other services for specialized and special new enterprises; establish and improve a talent service platform for specialized and special new enterprises, strengthen the cooperation between specialized and special new enterprises and talent markets, talent training institutions, talent evaluation institutions, etc., to provide specialized and special new enterprises with talent recruitment, talent training, talent evaluation and other services; establish and improve the market service platform for specialized and special new enterprises, Strengthen the cooperation between specialized and special new enterprises and industry associations, chambers of commerce, exhibitions, trade fairs, etc., to provide specialized and special new enterprises with market development, brand promotion, exhibition participation and other services.

Professional services and success stories from 3. consulting firms

The consulting company is a consulting company specializing in market research, investment and financing consulting, IPO listing consulting and other services. It is committed to providing professional, accurate and efficient consulting services for specialized new enterprises, and helping specialized new enterprises to achieve rapid, stable and sustainable development. The consulting company has a professional team composed of senior industry experts, financial experts, legal experts, accounting experts, etc., as well as a set of perfect consulting processes, methods and tools, which can provide customized consulting solutions and solutions according to the different needs of specialized new enterprises, so as to create value for specialized new enterprises. The following are some of the successful cases of consulting companies in the fields of market research, investment and financing consulting, IPO listing consulting, etc:

(1) Market research. The consulting company provided market research services for a new enterprise specializing in the production of high-end medical equipment, helping the enterprise to analyze the scale, structure, trend, competition, opportunities and risks of the domestic and foreign medical equipment market, and provided basis and suggestions for the enterprise to formulate market strategy, product strategy, channel strategy, price strategy and promotion strategy. With the help of consulting companies, the company has successfully opened up a number of emerging markets at home and abroad, increased market share and brand awareness, and achieved performance growth.

(2) Investment and financing advice. The consulting company provided investment and financing consulting services for a specialized and special new enterprise specializing in the research and development and production of new energy automobile parts, helping the enterprise to evaluate its own financial situation, capital demand, capital structure, valuation level, etc., finding suitable investment institutions and investment plans for the enterprise, and conducting investment negotiations, due diligence, investment agreements, etc. for the enterprise, A round of 0.2 billion yuan equity financing was completed for the enterprise. With the help of the consulting company, the company successfully solved the problem of shortage of funds, accelerated the pace of technological innovation and market expansion, and improved its competitiveness and profitability.

(3)IPO listing consultation. The consulting company provided IPO listing consulting services for a specialized and special new enterprise specializing in the research and development and sales of smart home systems, helping the enterprise to formulate listing strategies, listing plans, listing schedules, etc., and conducted financial audits and laws for the enterprise. Review, internal control construction, information disclosure, etc., for the company to select suitable sponsors, law firms, accounting firms, etc, it coordinated the communication and cooperation with the CSRC, the exchange and the media for the enterprise, and successfully completed the IPO listing on the science and technology innovation board. With the help of the consulting company, the company successfully achieved a breakthrough in the capital market, gained more social recognition and market support, and laid a solid foundation for future development.

Development Trend and Challenge of 4. Specialized and New Enterprises

As an elite force of small and medium-sized enterprises, specialized and special new enterprises are an important force to promote industrial transformation and upgrading and achieve high-quality development. The development trend of specialized new enterprises is mainly manifested in the following aspects:

(1) The level of specialization has been continuously improved. Specialized and special new enterprises have formed their own core competitiveness and market advantages through long-term focus and deep cultivation in a certain link or product of the industrial chain, and continuously improved the level of specialization. The specialization level of specialized and special new enterprises is not only reflected in the quality, performance and technology of products, but also in the quality, efficiency and innovation of services. By providing high quality products and services, specialized and special new enterprises have won the trust and satisfaction of customers, and enhanced their brand influence and market position.

(2) The ability to innovate has been continuously enhanced. Specialized and special new enterprises have continuously enhanced their innovation capabilities by increasing R & D investment, strengthening technological innovation, and accelerating the transformation of results. The innovation ability of specialized and special new enterprises is not only reflected in the upgrading of products, the increase of functions and the improvement of performance, but also in the improvement of technology, the improvement of efficiency and the reduction of cost. Through the innovation-driven development model, specialized and special new enterprises have improved their own technical level and market competitiveness, and increased their added value and profitability.

(3) The degree of internationalization is increasing. Specialized and special new enterprises have continuously improved the degree of internationalization by actively participating in international cooperation, expanding international markets, and improving international standards. The degree of internationalization of specialized and special new enterprises is not only reflected in the export of products, market coverage, cooperative partners, etc., but also in the introduction of technology, the attraction of talents, and the integration of culture. Specialized and special new enterprises have expanded their own development space and opportunities through international development strategies, and enhanced their international influence and competitiveness.

The development challenges of specialized new enterprises are mainly manifested in the following aspects:

(1) The plight of the shortage of funds. Due to the small scale, low credit and high risk, it is often difficult for specialized new enterprises to obtain sufficient financial support, resulting in the plight of capital shortage. The shortage of funds not only affects the normal operation and development of specialized new enterprises, but also limits the innovation ability and market expansion ability of specialized new enterprises. Specialized and special new enterprises need to solve the problem of shortage of funds through multi-channel, multi-mode and multi-level financing channels.

(2) the problem of lack of talent. Due to the low treatment, poor welfare and slow development of specialized new enterprises, it is often difficult to attract and retain high-level talents, resulting in the problem of lack of talents. The lack of talents not only affects the management level and innovation level of specialized and special new enterprises, but also affects the core competitiveness and development potential of specialized and special new enterprises. Specialized new enterprises need to improve treatment, improve welfare, strengthen training, stimulate potential and other measures to solve the problem of lack of talent.

(3) the pressure of market competition. Specialized and special new enterprises due to the domestic and foreign peer competition, alternative competition, potential competition and other aspects of the market competition, resulting in the pressure of market competition. The pressure of market competition not only affects the market share and profit margin of specialized new enterprises, but also affects the brand image and customer loyalty of specialized new enterprises. Specialized new enterprises need to improve product quality, reduce product costs, increase product differences, expand product coverage and other strategies to solve the problem of market competition.

Conclusion

Specialized and special new enterprises refer to small and medium-sized enterprises with strong competitiveness, high degree of specialization, strong innovation ability and great development potential in the market segment, and are an important force to promote industrial transformation and upgrading and achieve high-quality development. Taking the consulting company as an example, this paper introduces the basic conditions, special conditions and classification conditions of the application and identification of specialized new enterprises, analyzes the cultivation measures and policy support of specialized new enterprises, shows the professional services and successful cases of consulting companies in the fields of market research, investment and financing consulting, IPO listing consulting and so on, and discusses the development trend and challenges of specialized new enterprises, it provides reference and reference for small and medium-sized enterprises that intend to apply for and identify specialized new enterprises. In the future development of specialized and special new enterprises, they need to make full use of their own advantages, overcome their own disadvantages, seize the opportunities of development, meet the challenges of development, and constantly improve their own level of specialization, innovation ability and internationalization, so as to contribute to promoting industrial transformation and upgrading and achieving high-quality development.